Unifying Europe for Privacy-Safe, Multi-Country Digital Advertising
IDFree.com, our pioneering targeting tool, now unifies 13 European countries/425+ million Europeans under one seamless platform.
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Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.
In our modern world, the neighbourhood
we live in is a much stronger link to our consumption preferences than age or gender.
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Europe's Publishing Powerhouses Goes IDFree!
The introduction of IDFree technology by GDR marks a huge advancement in RTL AdAlliance's ability to offer "Smart Demographics".
Global Data Resources
- Oct 23, 2023
Neighbourhoods: The key unit for seasonal advertisers
Halloween decorating is a great example of how we cluster together with people who share similar life phases and lifestyles.
Global Data Resources
- Sep 21, 2023
Advertisers and Publishers have New Ways to Serve Relevant Ads
Talk to our Transition Team when you leave third-party cookie snooping behind and rely on safe & relevant reach by consumer research data.
Global Data Resources
- Apr 24, 2023
Adtech News: The Audience Alliance
Audience Alliance is a new Nordic collaboration that solves publishers' challenges in order to fully work with first-party cookies/data.
Global Data Resources
- Jan 27, 2023
IDFree Insider: Omnichannel Activation In A Snap
We talk about seeing the contours of our valuable partnership with Kantar and NDR as more marketers want to know more about IDFree GO!
Global Data Resources
- Sep 26, 2022
Translate Research into online Target Groups
We help our clients and partners translate consumer research into online target groups – without cookies and 100% privacy-safe.
Global Data Resources
- Aug 26, 2022
New Partnership Walk The Privacy-First Talk
Global adtech leader The Trade Desk enter into a new partnership with Global Data Resources to ensure access to privacy-safe consumer data.
Global Data Resources
- May 6, 2022
Kantar TGI Audience Activation Is Prime ID-Free
Today, over 450 predefined target groups are available for instant activation on display, video, mobile and social media channels.
Global Data Resources
- Apr 8, 2022
Privacy: Fashionably Late Is Still Late
Unless you're Rianna, being late is risky. We can easily help you upgrade to non-intrusive targeting practices and a privacy-first strategy.
Global Data Resources
- Sep 28, 2021
Is Data Privacy A Key Strategic Issue?
Is it time for the advertising industry to abandon the dream of "personalization from personal data" and embrace the spirit of data privacy?
Global Data Resources
- Sep 7, 2021
Convenience Is Key: New IDFree Features
Now, you can see and tweak the campaign reach in Google Maps as well as share audiences with users across several accounts.
Global Data Resources
- Jun 30, 2021
Advertisers seek new data strategies
Kantar in Germany now offers an IDFree solution for targeting online and offline audiences in partnership with GDR.
Global Data Resources
- Jun 4, 2021
Apple’s New Privacy Rules - No Fuzz
With the rollout of its App Tracking Transparency (ATT) policy, Apple makes tracking the Identifier for Advertisers (IDFA) opt-in for users.
Global Data Resources
- May 18, 2021
Client Insight by Mindshare
Hear why Mindshare Norway look to IDFree as one of their post-cookie targeting tools.
Global Data Resources
- Apr 22, 2021
Xandr activation on idfree.com
Xandr - one of the world's leading programmatic platforms for all media types - is new integrated activation platform on idfree.com.
Global Data Resources
- Mar 10, 2021
Google Going IDFree?
Google has just announced that they will not replace third-party cookies with UIDs for ad targeting. We discuss the industry perspectives.
Global Data Resources
- Mar 4, 2021
Spain joins our privacy safe targeting world
Bienvenido a España! We are excited to announce that we are now opening our omnichannel targeting platform to Spanish marketers!
Global Data Resources
- Dec 18, 2020
Snapchat: Yet another platform integrated
We're happy to officially publish that Snapchat is yet another integrated platform on idfree.com.
Global Data Resources
- Dec 16, 2020
Modern Marketing Milestone
idfree.com: Welcome to online omnichannel targeting for the modern marketer - and their agency!
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