New Newsletter: 👋 Goodbye Personalized Ads, Hello IDfree!
In this new issue of idfree insider, we explore more about advertising in a privacy-conscious world.
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Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.
In our modern world, the neighbourhood
we live in is a much stronger link to our consumption preferences than age or gender.
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Unifying Europe for Privacy-Safe, Multi-Country Digital Advertising
IDFree.com, our pioneering targeting tool, now unifies 13 European countries/425+ million Europeans under one seamless platform.
Europe's Publishing Powerhouses Goes IDFree!
The introduction of IDFree technology by GDR marks a huge advancement in RTL AdAlliance's ability to offer "Smart Demographics".
Global Data Resources
Oct 23, 2023
Neighbourhoods: The key unit for seasonal advertisers
Halloween decorating is a great example of how we cluster together with people who share similar life phases and lifestyles.
Global Data Resources
Sep 21, 2023
Advertisers and Publishers have New Ways to Serve Relevant Ads
Talk to our Transition Team when you leave third-party cookie snooping behind and rely on safe & relevant reach by consumer research data.
Global Data Resources
Apr 24, 2023
Adtech News: The Audience Alliance
Audience Alliance is a new Nordic collaboration that solves publishers' challenges in order to fully work with first-party cookies/data.
Global Data Resources
Jan 27, 2023
IDFree Insider: Omnichannel Activation In A Snap
We talk about seeing the contours of our valuable partnership with Kantar and NDR as more marketers want to know more about IDFree GO!
Global Data Resources
Sep 26, 2022
Translate Research into online Target Groups
We help our clients and partners translate consumer research into online target groups – without cookies and 100% privacy-safe.
Global Data Resources
Aug 26, 2022
New Partnership Walk The Privacy-First Talk
Global adtech leader The Trade Desk enter into a new partnership with Global Data Resources to ensure access to privacy-safe consumer data.
Global Data Resources
May 6, 2022
Kantar TGI Audience Activation Is Prime ID-Free
Today, over 450 predefined target groups are available for instant activation on display, video, mobile and social media channels.
Global Data Resources
Apr 8, 2022
Privacy: Fashionably Late Is Still Late
Unless you're Rianna, being late is risky. We can easily help you upgrade to non-intrusive targeting practices and a privacy-first strategy.
Global Data Resources
Sep 28, 2021
Is Data Privacy A Key Strategic Issue?
Is it time for the advertising industry to abandon the dream of "personalization from personal data" and embrace the spirit of data privacy?
Global Data Resources
Sep 7, 2021
Convenience Is Key: New IDFree Features
Now, you can see and tweak the campaign reach in Google Maps as well as share audiences with users across several accounts.
Global Data Resources
Jun 30, 2021
Advertisers seek new data strategies
Kantar in Germany now offers an IDFree solution for targeting online and offline audiences in partnership with GDR.
Global Data Resources
Jun 4, 2021
Apple’s New Privacy Rules - No Fuzz
With the rollout of its App Tracking Transparency (ATT) policy, Apple makes tracking the Identifier for Advertisers (IDFA) opt-in for users.
Global Data Resources
May 18, 2021
Client Insight by Mindshare
Hear why Mindshare Norway look to IDFree as one of their post-cookie targeting tools.
Global Data Resources
Apr 22, 2021
Xandr activation on idfree.com
Xandr - one of the world's leading programmatic platforms for all media types - is new integrated activation platform on idfree.com.
Global Data Resources
Mar 10, 2021
Google Going IDFree?
Google has just announced that they will not replace third-party cookies with UIDs for ad targeting. We discuss the industry perspectives.
Global Data Resources
Mar 4, 2021
Spain joins our privacy safe targeting world
Bienvenido a España! We are excited to announce that we are now opening our omnichannel targeting platform to Spanish marketers!
Global Data Resources
Dec 18, 2020
Snapchat: Yet another platform integrated
We're happy to officially publish that Snapchat is yet another integrated platform on idfree.com.
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