Neuroscience research - measuring the conscious & subconscious mind - proves that it is worth it to invest in DOOH to drive greater results.

Now, you can see and tweak the campaign reach in Google Maps as well as share audiences with users across several accounts.

Rihanna shows us how inclusive marketing can create a universe of loyal consumers and brand ambassadors.

Kantar in Germany now offers an IDFree solution for targeting online and offline audiences in partnership with GDR.

With the rollout of its App Tracking Transparency (ATT) policy, Apple makes tracking the Identifier for Advertisers (IDFA) opt-in for users.

GWI documents the major consumer trends for 2021, and points to "Local" being a key factor in reaching your audience.

Data is not the enemy; it’s the solution but must be ethically sourced, says Pauline Wen, Chief Privacy Officer at Lucid.

Google has just announced that they will not replace third-party cookies with UIDs for ad targeting. We discuss the industry perspectives.

Kantar: "Ecommerce has been accelerating for years, but 2020 shows that all brands need a smart omnichannel approach."

Kantar has identified 10 trends that will impact media and communications in 2021.

Customer data ethics makes its first appearance on the Gartner Hype Cycle for Digital Marketing, 2020.

IP targeting is a non-creepy technology, and is one of the most intelligent alternatives to snooping into personal user data.

With our new ID-free targeting tool we have the solution that helps shape the future of digital advertising without cookies. Try it out!

Gartner's Annual CMO Spend Survey Research 2020 indicates that CMOs are confident that the negative impacts of COVID-19 will be short-lived.

The latest Adform white paper discuss why a single source of truth plays a pivotal role in establishing a holistic view of campaign data.

Kantar’s 2020 DIMENSION study "Media & Me" reveal how personalised ads risk leading to i.a. privacy concerns & mistrust in brands.

Kantar is making audience segments - built with their world leading syndicated datasets - available in Europe.

The magazine AdAge crowns a "Coronavirus campaign of the day", and the key insight is to reposition creatives/content with a Covid-19 twist.

A Kantar survey shows that consumers don't expect companies to stop all brand supportive advertising - but the line to tread is fine.

Look for 1. party data targeting tools to help you move on from tracking personal data via 3. party cookies.