Kantar’s 2020 DIMENSION study "Media & Me" reveal how personalised ads risk leading to i.a. privacy concerns & mistrust in brands.

Kantar is making audience segments - built with their world leading syndicated datasets - available in Europe.

The magazine AdAge crowns a "Coronavirus campaign of the day", and the key insight is to reposition creatives/content with a Covid-19 twist.

A Kantar survey shows that consumers don't expect companies to stop all brand supportive advertising - but the line to tread is fine.

Like Kantar we are committed to helping our clients better understand the changing viewing behaviours during the Coronavirus pandemic.

Look for 1. party data targeting tools to help you move on from tracking personal data via 3. party cookies.

"Technology companies must manage customer data the way their customers expect them to manage it." Privacy is business-critical.

Join us in celebrating Data Privacy Day: The international effort to encourage better protection of data and respect for privacy.

Proximity and Location-Based Marketing is a hot topic as an alternative to the creepy tracking of consumers' private data.

When Kantar's global media experts publish their Media Trends & Predictions 2020, we listen.

"People want privacy and relevant ads, and saying it’s got to be one or the other is just an excuse to not adapt."

GeekWire, the American technology news site, reports that Washington state legislators will push for new regulations governing data privacy.

Digital PR and Social Media budgets continue to grow as confidence in the ability to measure the impact is at an all-time high.

The latest estimates from Berg Insight sees a huge rise to over 140 million smart homes across Europe and North America in 2023.

Gartner place major importance on the fact that building a trusted customer relationship starts with protecting customer data privacy.