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Jul 20
1 min

Shaping the Future of Digital Advertising

With our new ID-free targeting tool we have the solution that helps shape the future of digital advertising without cookies. Try it out!

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Global Data Resources

Jul 15
2 min

Gartner says CMOs remain upbeat

Gartner's Annual CMO Spend Survey Research 2020 indicates that CMOs are confident that the negative impacts of COVID-19 will be short-lived.

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Global Data Resources

Jun 15
1 min

Enabling a Single Source of Truth

The latest Adform white paper discuss why a single source of truth plays a pivotal role in establishing a holistic view of campaign data.

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Global Data Resources

Jun 10
1 min

Join us in the new marketing world

Hard working people are close to opening the gates to our new ID-Free targeting portal. You can sign up for free access when live: idfree.io

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Global Data Resources

May 12
2 min

Digital Dilemma Awareness

Kantar’s 2020 DIMENSION study "Media & Me" reveal how personalised ads risk leading to i.a. privacy concerns & mistrust in brands.

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Global Data Resources

Apr 17
1 min

Kantar Audiences live in Europe

Kantar is making audience segments - built with their world leading syndicated datasets - available in Europe.

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Global Data Resources

Apr 6
2 min

Whopper de la Quarantine

The magazine AdAge crowns a "Coronavirus campaign of the day", and the key insight is to reposition creatives/content with a Covid-19 twist.

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Global Data Resources

Mar 31
2 min

Advertising dos and don'ts during pandemic

A Kantar survey shows that consumers don't expect companies to stop all brand supportive advertising - but the line to tread is fine.

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Global Data Resources

Mar 24
2 min

Coronavirus: Kantar data shows shift in viewing behaviours

Like Kantar we are committed to helping our clients better understand the changing viewing behaviours during the Coronavirus pandemic.

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Global Data Resources

Mar 2
2 min

Times They Are A-Changin' in Post-cookie Advertising

Look for 1. party data targeting tools to help you move on from tracking personal data via 3. party cookies.

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Global Data Resources

Feb 10
2 min

New Privacy Leaders Emerge

"Technology companies must manage customer data the way their customers expect them to manage it." Privacy is business-critical.

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Global Data Resources

Jan 28
1 min

Happy Data Privacy Day!

Join us in celebrating Data Privacy Day: The international effort to encourage better protection of data and respect for privacy.

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Global Data Resources

Jan 21
1 min

Proximity/Location-Based Marketing is the new black!

Proximity and Location-Based Marketing is a hot topic as an alternative to the creepy tracking of consumers' private data.

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Global Data Resources

Jan 14
1 min

New ID-free recipe

When Kantar's global media experts publish their Media Trends & Predictions 2020, we listen.

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Global Data Resources

Dec 11, 2019
1 min

Yo ad industry! It’s time to innovate!

"People want privacy and relevant ads, and saying it’s got to be one or the other is just an excuse to not adapt."

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Global Data Resources

Nov 25, 2019
1 min

US lawmakers plan to regulate data privacy and facial recognition

GeekWire, the American technology news site, reports that Washington state legislators will push for new regulations governing data privacy.

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Global Data Resources

Nov 21, 2019
1 min

Big Up to digital and SoMe budgets

Digital PR and Social Media budgets continue to grow as confidence in the ability to measure the impact is at an all-time high.

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Global Data Resources

Nov 4, 2019
1 min

Smart homes to more than double by 2023

The latest estimates from Berg Insight sees a huge rise to over 140 million smart homes across Europe and North America in 2023.

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Global Data Resources

Oct 11, 2019
1 min

Top 10 Trends in Digital Commerce

Gartner place major importance on the fact that building a trusted customer relationship starts with protecting customer data privacy.

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