top of page
Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.
In our modern world, the neighbourhood
we live in is a much stronger link to our consumption preferences than age or gender.
Download


What Perplexity Owning Chrome Could Mean for Online Advertising
Our new white paper explores what could happen if the world’s most widely used browser was no longer hardwired to Google’s ad stack.

Global Data Resources
Aug 14


Programmatic Reset: Why SSPs Are Now the Architects of Value
What started as a promise of automation, scale, and efficiency gradually turned opaque, complex, and costly. But now, a new chapter is underway: The Programmatic Reset.

Global Data Resources
Jun 24


From Code to Campaigns: A New Paradigm
Is Vibe Marketing the next big leap for marketers everywhere? As AI does the work, you can focus on strategy, story, and emotional resonance. But! Vibe Marketing requires review, iteration, and human insight to ensure it truly connects.


GeoAI: Smarter Audiences, Sharper Insights
By automating data analysis and making spatial tools more accessible, GeoAI allows brands and agencies to understand the "where" and the "why" of human behaviour, not just the "who."

Global Data Resources
May 19


How Clean Data Fuels a Sustainable Future This Earth Day 2025
Earth Day 2025's focus on the transition to clean energy resonates deeply with the very foundation of our work: clean data.

Global Data Resources
Apr 22


TV Advertising: No Longer Just for Big Brands
RTL AdAlliance makes TV advertising accessible, scalable, and highly targeted for SME. Insight from robust data sources is key to precision.


Get Ready to Groove! Spotify Just Dropped the Beat on Programmatic 🕺
It could be time to get programmatic with your audio, video, and display after the launch of Spotify Ad Exchange!


Finding New Audiences For TV Ads With YouTube
Discover how HEMA boosted reach & cut ad costs by 80% with YouTube ads. Learn key digital marketing insights for your brand!

Global Data Resources
Mar 13


Mission Precision: It's Not Just Who, But When and Where That Matters
GroupM looks at micro-moments, and how they can help brands speak directly to consumers by combining geo data and audience insights.

Global Data Resources
Feb 19


🇸🇪 Swedish Insights: Powered by 100% Fresh Data
All Swedish audiences have been refreshed & recalculated and our geo-demographic model for Sweden has also been significantly enhanced.

Global Data Resources
Jan 24


Unleash the Potential of Norway with 100% Refreshed & Recalculated Data! 🇳🇴
We're thrilled to announce a major update to our Norwegian data and audiences within IDfree: All 569 Norwegian audiences have been updated!

Global Data Resources
Jan 20


TikTok Ban Looms: Creators Adjust Contracts to Mitigate Risk
TikTok ban looms. Creators adjust contracts to mitigate risks like force majeure clauses & negotiating posting plans. Learn how to adapt.


The Trade Desk's Ventura: A Game-Changer for the CTV Advertising Ecosystem
The Trade Desk is poised to change the advertising landscape of the connected television (CTV) with its upcoming operating system, Ventura.

Global Data Resources
Nov 21, 2024


Meta's New Ad Format: A Privacy-First Opportunity for Advertisers
Meta's recent announcement of a new, less-personalized ad format in Europe presents a significant opportunity for ethical advertisers.

Global Data Resources
Nov 13, 2024


Kantar's 2025 Marketing Trends: Key Insights for Brand Growth
Discover the 10 key marketing trends shaping 2025. From the rise of total video to the power of generative AI, stay ahead of the curve!

Global Data Resources
Nov 6, 2024


Ukrainian Spirit, Danish Excellence, AI Evolution: Event for Innovators!
Ukrainian Spirit, Danish Excellence, AI Evolution! Join GDR and many others for GoWombat's Copenhagen Tech Frontiers Event on September 24th

Global Data Resources
Sep 16, 2024


Mais oui! Exciting French News for smartclip and RTL AdAlliance!
Allez les Bleus! smartclip, RTL Group’s adtech unit, is now amplifying its support for French broadcasters with its full adtech stack.

Global Data Resources
Sep 12, 2024


IAB Diligence Platform: Streamlining Third-Party Privacy Due Diligence
IAB has launched the IAB Diligence Platform: A one-stop solution for third-party privacy due diligence for brands, agencies, adtech firms...

Global Data Resources
Aug 15, 2024


How Ericsson is Harnessing AI Innovation with Creativity and Control
Navigating the AI Frontier: Balancing Creativity and Control. Ericsson shares strategies behind their AI-based "Make It Memorable" campaign.

Global Data Resources
Aug 7, 2024


Neighbourhood Know-How: Birds of a Feather Flock Together
Geo-demographic segmentation is quietly transforming marketing! Download our insightful white paper "Birds of a Feather Flock Together".

Global Data Resources
Jun 18, 2024
bottom of page