Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.

In our modern world, the neighbourhood

we live in is a much stronger link to our consumption preferences than age or gender.

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​

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Why Neighbourhoods Matter?

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    Kantar TGI Audience Activation Is Prime ID-Free
    Global Data Resources
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    Kantar TGI Audience Activation Is Prime ID-Free

    Today, over 450 predefined target groups are available for instant activation on display, video, mobile and social media channels.
    One of the world’s largest video SSPs is going ID-Free
    Global Data Resources
    • Mar 25
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    One of the world’s largest video SSPs is going ID-Free

    We are truly happy and proud to announce that smartclip - one of the world's largest video SSPs - have chosen to partner with idfree.com.
    smartclip Builds Privacy-Safe  Solution Upon idfree.com
    Global Data Resources
    • Feb 9
    Partners

    smartclip Builds Privacy-Safe Solution Upon idfree.com

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    The data strategy behind brand trust
    Global Data Resources
    • Jan 13
    Partners

    The data strategy behind brand trust

    Today, brand trust can evaporate faster than you can say "shitstorm" if the brand strategy is not based on privacy-first models and data.
    New Partner Session With Eyeota
    Global Data Resources
    • Oct 26, 2021
    Partners

    New Partner Session With Eyeota

    What makes GDR data unique and what are our data expectations for 2022? In a new Q&A with our data-partner Eyeota, we say "further privacy".
    Advertisers seek new data strategies
    Global Data Resources
    • Jun 30, 2021
    GDR

    Advertisers seek new data strategies

    Kantar in Germany now offers an IDFree solution for targeting online and offline audiences in partnership with GDR.
    Help Identify Global Marketers' World
    Global Data Resources
    • Jun 22, 2021
    Partners

    Help Identify Global Marketers' World

    In an annual Kantar survey, thousands of marketing leaders share their perspectives on today's challenges and trends.
    Xandr activation on idfree.com
    Global Data Resources
    • Apr 22, 2021
    Partners

    Xandr activation on idfree.com

    Xandr - one of the world's leading programmatic platforms for all media types - is new integrated activation platform on idfree.com.
    Data opportunities 2021 Q&A
    Global Data Resources
    • Feb 22, 2021
    GDR

    Data opportunities 2021 Q&A

    Using data partners and providers that respect the user’s privacy is another trend that will strengthen in 2021, says GDR Dir. in Eyeota Q&A
    The rise and rise of omnichannel shopping
    Global Data Resources
    • Dec 15, 2020
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    The rise and rise of omnichannel shopping

    Kantar: "Ecommerce has been accelerating for years, but 2020 shows that all brands need a smart omnichannel approach."
    Experian partners with Women in Data for WiD Week 2020
    Global Data Resources
    • Nov 25, 2020
    Partners

    Experian partners with Women in Data for WiD Week 2020

    Experian is official partner of the very first virtual WiD Week, UK's largest women data professional event and network.
    Media Trends 2021
    Global Data Resources
    • Nov 19, 2020
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    Media Trends 2021

    Kantar has identified 10 trends that will impact media and communications in 2021.
    Data, let's talk about it
    Global Data Resources
    • Aug 14, 2020
    Partners

    Data, let's talk about it

    InsightOne - our transparent and reliant data partner - invites you to a Data for Breakfast Seminar.
    Kantar Audiences live in Europe
    Global Data Resources
    • Apr 17, 2020
    News

    Kantar Audiences live in Europe

    Kantar is making audience segments - built with their world leading syndicated datasets - available in Europe.
    Coronavirus: Shift in viewing behaviours
    Global Data Resources
    • Mar 24, 2020
    Partners

    Coronavirus: Shift in viewing behaviours

    Like Kantar we are committed to helping our clients better understand the changing viewing behaviours during the Coronavirus pandemic.
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    Global Data Resources (GDR) service the modern marketer with privacy-safe targeting software & data.

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