IDFree Insider: It's beginning to look a lot like Q4
Adform and Nordic Data Resources have teamed up to offer four exclusive shopper audiences for Q4 campaigns across the Nordic region.
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Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.
In our modern world, the neighbourhood
we live in is a much stronger link to our consumption preferences than age or gender.
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Audience Data Session 2.0 with Eyeota
Our partner Eyeota, a Dun & Bradstreet company invited us to join them for a Q&A 2.0 session in its acknowledged "Audience Data Sessions".
Global Data Resources
- Jun 14
Publishers in the lead: Finnish advertisers get a leg up!
Finland's leading commercial TV broadcasting company MTV Oy now offers advertisers new targeting opportunities in partnership with GDR.
Global Data Resources
- May 11
Jury of Consumers Award the 2022 Top Creative Effectiveness
How To Win In A Digital World? Kantar reveals the most creative and effective ads from 2022. Judged by consumers.
Global Data Resources
- Apr 24
Adtech News: The Audience Alliance
Audience Alliance is a new Nordic collaboration that solves publishers' challenges in order to fully work with first-party cookies/data.
Global Data Resources
- Apr 13
Connect With Kantar Experts At Cannes Lions 2023
Kantar can help you make the most of your visit to Cannes Lions 2023 in June. Join talks & exceptional networking with global advertisers.
Global Data Resources
- Mar 31
IDFree Insider: Freedom Fighters on Full Pay 🇺🇦
In the March issue of IDFree Insider, we salute one of our development team's most stable partners: Go Wombat in Ukraine.
Kantar Award Show: Top 50 Most Valuable German Brands 2023
In a digital award show on March 7 at 05:30 PM, Kantar will present the 50 most valuable brands in Germany 2023. Join us by registering.
Global Data Resources
- Sep 9, 2022
Innovation With Industry Giant Kantar
Kantar talks about how valuable our partnership is to understanding and reaching audiences without collecting any private data.
Global Data Resources
- Aug 26, 2022
New Partnership Walk The Privacy-First Talk
Global adtech leader The Trade Desk enter into a new partnership with Global Data Resources to ensure access to privacy-safe consumer data.
Global Data Resources
- May 25, 2022
Smart & GDR bring Next-Gen Privacy-Safe Targeting to The Nordics
We’re thrilled to partner with Smart and provide the Nordic marketers with efficient and non-intrusive reach of multi-level audiences.
Global Data Resources
- May 6, 2022
Kantar TGI Audience Activation Is Prime ID-Free
Today, over 450 predefined target groups are available for instant activation on display, video, mobile and social media channels.
Global Data Resources
- Mar 25, 2022
One of the world’s largest video SSPs is going ID-Free
We are truly happy and proud to announce that smartclip - one of the world's largest video SSPs - have chosen to partner with idfree.com.
Global Data Resources
- Feb 9, 2022
smartclip Builds Privacy-Safe Solution Upon idfree.com
Built on idfree.com, smartclip launch "smart Audiences": The next generation non-intrusive targeting with multi-layered target groups.
Global Data Resources
- Jan 13, 2022
The data strategy behind brand trust
Today, brand trust can evaporate faster than you can say "shitstorm" if the brand strategy is not based on privacy-first models and data.
Global Data Resources
- Oct 26, 2021
New Partner Session With Eyeota
What makes GDR data unique and what are our data expectations for 2022? In a new Q&A with our data-partner Eyeota, we say "further privacy".
Global Data Resources
- Jun 30, 2021
Advertisers seek new data strategies
Kantar in Germany now offers an IDFree solution for targeting online and offline audiences in partnership with GDR.
Global Data Resources
- Jun 22, 2021
Help Identify Global Marketers' World
In an annual Kantar survey, thousands of marketing leaders share their perspectives on today's challenges and trends.
Global Data Resources
- Apr 22, 2021
Xandr activation on idfree.com
Xandr - one of the world's leading programmatic platforms for all media types - is new integrated activation platform on idfree.com.
Global Data Resources
- Feb 22, 2021
Data opportunities 2021 Q&A
Using data partners and providers that respect the user’s privacy is another trend that will strengthen in 2021, says GDR Dir. in Eyeota Q&A
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