Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.
In our modern world, the neighbourhood
we live in is a much stronger link to our consumption preferences than age or gender.
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WHITE PAPERS
We openly share our visions and insight about the values of adtech
- and we do not collect your user data when you download!
WHY NEIGHBOURHOODS MATTER
Neighbourhoods reflect lifestyles.
And lifestyles are key to consumption choices.
In our modern world, the neighbourhood we live in
is a much stronger link to consumption preferences than age or gender.
Download pdf Why Neighbourhoods Matter
WHAT IS WRONG WITH MICRO-TARGETING?
Micro-targeting is combining multiple audiences to reach a very specific and precise target group.
But when you go too narrow, you lose sight.
Download pdf
GOOGLE GOING IDFREE?
First Google killed the 3rd party cookies, now they are killing UIDs and other hashed online identifiers.
To us, it is the right step, but the industry needs other options than the one's Google and Apple provide.
Preferably solutions and ideas that work across all the different advertising channels.
Download pdf Google Going IDFree?
IDFREE TARGETING INTRODUCTION
We introduce you briefly to the key points about idfree.com: The next-generation, privacy-safe, true omnichannel targeting tool and activation platform.
Download pdf IDFree Introduction
