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WHY NEIGHBOURHOODS MATTER

Neighbourhoods reflect lifestyles.

And lifestyles are key to consumption choices.

 

In our modern world, the neighbourhood we live in

is a much stronger link to consumption preferences than age or gender.

  

Download pdf Why Neighbourhoods Matter

WHAT IS WRONG WITH MICRO-TARGETING?

Micro-targeting is combining multiple audiences to reach a very specific and precise target group.

 

But when you go too narrow, you lose sight.​​

Download pdf

What Is Wrong With Micro-Targeting?

GOOGLE GOING IDFREE?

First Google killed the 3rd party cookies, now they are killing UIDs and other hashed online identifiers.

 

To us, it is the right step, but the industry needs other options than the one's Google and Apple provide.

 

Preferably solutions and ideas that work across all the different advertising channels.

Download pdf Google Going IDFree? 

IDFREE TARGETING INTRODUCTION

We introduce you briefly to the key points about idfree.com: The next-generation, privacy-safe, true omnichannel targeting tool and activation platform.

Download pdf IDFree Introduction