WHITE PAPERS

Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.

 

In our modern world, the neighbour-hood we live in is a much stronger link to consumption preferences than age or gender.

  

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Why Neighbourhoods Matter

Micro-targeting is combining multiple audiences to reach a very specific and precise target group. But when you go too narrow, you lose sight.

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​Marc Pritchard, CMO at Procter & Gamble, said it best: “We targeted too much, and we went too narrow.”

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What Is Wrong With Micro-Targeting?

 

First Google killed the 3rd party cookies,

now they are killing UIDs and other hashed identifiers. It is a good thing, but the industry needs other options than the one's Google and Apple provide.

 

Preferably solutions and ideas that work across all the different advertising channels.

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Google Going IDFree?