GDR brings together audience intelligence, geo-demographic insights and an ethical data approach.
We help modern marketers activate consistent audiences across EMEA, the Americas and APAC.
GDR'S
GLOBAL
MANAGEMENT
Visionaries with
a clear purpose.
We challenge conventions, anticipate what’s next, and turn bold ideas into privacy-first solutions that move the industry forward.
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PER K. TANDBERG
Co-founder and
Chief Executive Officer
Per leads GDR's mission to transform audience intelligence and activation for a privacy-first era.
Combining entrepreneurial vision with extensive leadership experience, he leads the expansion of GDR's global footprint and shapes the company's long-term direction.
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ULRIK LARSEN
Co-founder and
Chief Data Officer
Ulrik leads GDR's technology and product development, helping transform complex data into practical audience intelligence.
With a strong background in analytics, adtech, and compliance-driven innovation, he plays a central role in shaping GDR's privacy-first solutions.
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GUNNAR KIHL
Co-founder and
Chief Operating Officer
Gunnar oversees operations, commercial partnerships, and business development across GDR's international activities.
With decades of experience in digital advertising, he helps drive growth and ensure that GDR's solutions deliver value for agencies, advertisers, and publishers.
STEN ANDERSEN
Co-founder and Chief Development Officer
Sten contributes significantly to GDR's strategic direction and long-term development by drawing on extensive experience in data-driven marketing development.
His focus on innovation and market evolution continues to be key to the company's growth and future opportunities.
JANNE LARSEN
Chief Marketing Officer
Janne leads marketing & communications to strengthen GDR's market presence and brand position.
With extensive experience in marketing, communications, and PR, she focuses on communicating the value of privacy-first solutions to media, partners, and clients worldwide.