
Global
Management
Team
GDR's Global Management Team
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Per K. Tandberg
Co-founder and
Managing Director
Per leads GDR's mission to transform audience intelligence and activation for a privacy-first era.
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Combining entrepreneurial vision with extensive leadership experience, he leads the expansion of GDR's global footprint and shapes the company's long-term direction.
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Ulrik Larsen
Co-founder and
Chief Data Officer
Ulrik leads GDR's technology and product development, helping transform complex data into practical audience intelligence.
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With a strong background in analytics, adtech, and compliance-driven innovation, he plays a central role in shaping GDR's privacy-first solutions.
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Gunnar Kihl
Co-founder and
Chief Operating Officer
Gunnar oversees operations, commercial partnerships, and business development across GDR's international activities.
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With decades of experience in digital advertising, he helps drive growth and ensure that GDR's solutions deliver value for agencies, advertisers, and publishers.

Sten Andersen
Co-founder and
Development Manager
Sten contributes significantly to GDR's strategic direction and long-term development by drawing on extensive experience in data-driven marketing development.
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His focus on innovation and market evolution continues to be key to the company's growth and future opportunities.

Janne Larsen
Head of Marketing
Janne leads marketing & communications to strengthen GDR's market presence and brand position.
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With extensive experience in marketing, communications, and PR, she focuses on communicating the value of privacy-first solutions to media, partners, and clients worldwide.
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