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PRODUCT PDFs
Product PDFs & Resources
Explore downloadable product sheets, audience intelligence overviews, and solution materials designed to help marketers better understand GDR’s privacy-safe products and activation capabilities.
Access detailed information about our products - built for modern advertising without IDs.
ICC
Global Consumer
Data By GDR
GDR is the creator of ICC - a globally consistent and locally relevant audience model ready for seamless activation.
IDfree.com
Next-Generation
Omnichannel
The IDfree tool allows users to buy/build/share/activate segments across countries - without tracking individuals.
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Survey-Poor Or Not
The Future of
Data-Driven Insights
Our partners and advertisers can access high-quality, data-driven consumer insight, even in survey-poor countries.
IDfree GO!
Streamlined Processes
For Rapid Launches
IDfree GO! enables data-driven marketing in the Nordics based on audience insights directly from Kantar Media's TGI.
Nordic Lifestyles
Reflecting Modern
Nordic Life
Mosaic is a high-quality comprehensive consumer classification system used across the Nordic countries.
Publishers
Unlock the Value of
Your Inventory
Unlock new agency budgets
and enable their preferred
planning tools to connect with your platforms.
Agencies
Supercharge your
Campaigns
From deep audience research
to instant activation - connect strategy to results without the gap.