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Geo-Targeting
without
Cookies,
Creepiness, or
Compromise.

We see
Patterns,
not People!

Location is a Signal

GDR helps advertisers, publishers, and agencies reach the right online audience - by turning location into powerful signals of preferences and behaviour.

Our Services

Creation

Convenience 

Compliance

We focus on data-driven marketing and location intelligence that empower brands, publishers, and agencies to engage their audiences effectively and responsibly.

 

Our expertise spans Geo-Intelligent Targeting, Lifestyle-Based Audience Segmentation, Market Analysis, and IDfree Activation.

By merging advanced geospatial analytics with deep consumer insights, we help marketers reach the right people, in the right places, at the right moments - maximising ROI and enabling smarter, more strategic decisions.

Par Ørkenudsigt

International Consumer Classifications (ICC)

Simplifying the complexity of global consumer data.

Bygninger, der reflekterer over vand

Geo-Intelligence
And Segmentation

Reach people where it matters - physically and contextually. 

At lave brød

Multi-Layered
Audiences

Get a deeper understanding of who you’re targeting.

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IDfree
Omnichannel Platform

idfree.com offers safe, easy omnichannel targeting.

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IDfree GO!
Activation in the Nordics

IDfree GO! Direct from insight to activation in the Nordics.

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Transparency &
Ethics

We build trust with clients & partners through ethical models.

Empowering Agencies & Publishers

Future-Proof

Audience Solutions

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Agencies

GDR empowers agencies to boost campaign performance by unlocking premium publisher inventory and integrating seamlessly with your preferred planning tools.

Activate across all channels & platforms with no extra fees.

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Publishers

By leveraging proprietary geo-algorithms and GDPR-compliant consumer data, publishers can build precise audience segments.

 

These segments can then be activated across display, video, social, DOOH, and CTV.

Our Valued Partners

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Agencies

With global reach and instant activation tools, GDR empowers agencies to deliver effective, ethical, and scalable campaigns.

 

We provide targeting data for over 35 markets worldwide, reaching more than 750 million people.

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About Us

Pioneers

At GDR, we believe the future of digital marketing is both effective and ethical.

We're at the forefront of the shift in advertising to everything privacy-first.

 

We provide future-proof data & tools that work seamlessly across devices, browsers, and platforms.

 

As cookies and traditional identifiers fade out, our solutions enable marketers to reach their audiences with precision while upholding ethical standards.

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What Partners Say

“Powerful Support Of Purposeful Marketing”

Christopher Hernandez,
CEO, Nordics, Matterkind

"We seek to innovate, transform and change the future of data-driven marketing with cleaner data, customer privacy, and audience-focused optimization. By introducing IDfree targeting with privacy-safe audience data, we are fully aligned with our values of using ethically sourced data to strive to benefit brands and consumers alike."

"Fluidly Working On Global Campaigns"

Tomas Tomasi,
Client Lead, Mindshare

"With IDfree our teams can work fluidly on campaigns with global clients & colleagues and gain valuable insight through the pre-campaign reports. Digital planning and targeting will be different without cookies, and the IDfree tool is one of the post-cookie tools we at Mindshare are looking into. The ability to target the same audience across multiple platforms from video, social, apps and display is valuable to our clients, and to us as modern marketers."

"Integration Of Privacy-Safe Data As Default"

André Thorsen
Head of Media and Partner,
atyp

"To be able to offer our customers full integration between us building, validating, and activating audiences on multiple media platforms, is why the IDfree targeting platform is valuable to us. With IDfree, we see a promising solution to the integration of privacy-safe audience data as default in the media outreach for our customers."

Keeping
Up

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Let's Talk

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