.png){kind=logo}
Location is a
Signal
Privacy-first Marketing Data
Services – Globally
We use real-world location data to build audiences, covering 2.5 billion people in 37 markets. Get your ad data covered locally, regionally, or globally.
GDR - Where Performance
Meets Principles
The ad industry moves on from cookies & IDs. GDR - and our transparent partners - is here to deliver the needed privacy-first alternatives.
Creation
Convenience
Compliance
Reach smarter, not harder!
We help marketers and partners reach real people, in the right places, at the right times, without relying on individual data.
We power smarter targeting through:
-
Location insights,
-
Lifestyle-based segments, and
-
Omnichannel activation.
Our
Services
Our
Services
Empowering Agencies & Publishers
Future-Proof
Audience Solutions
About Us
Privacy Pioneers
Designed for what's next.
Built on what matters.
Global Data Resources (GDR) turns high-quality geo-demographic and research data into cookie-free audience segments.
We deliver postal-code or lat/lon files and curated deals, enabling privacy-safe, scalable targeting across the full digital advertising universe.
From The Blog
What Partners Say
“Powerful Support Of Purposeful Marketing”
Christopher Hernandez,
CEO, Nordics, Matterkind
"We seek to innovate, transform and change the future of data-driven marketing with cleaner data, customer privacy, and audience-focused optimization. By introducing IDfree targeting with privacy-safe audience data, we are fully aligned with our values of using ethically sourced data to strive to benefit brands and consumers alike."
"Fluidly Working On Global Campaigns"
Tomas Tomasi,
Client Lead, Mindshare
"With IDfree our teams can work fluidly on campaigns with global clients & colleagues and gain valuable insight through the pre-campaign reports. Digital planning and targeting will be different without cookies, and the IDfree tool is one of the post-cookie tools we at Mindshare are looking into. The ability to target the same audience across multiple platforms from video, social, apps and display is valuable to our clients, and to us as modern marketers."
"Integration Of Privacy-Safe Data As Default"
André Thorsen
Head of Media and Partner,
atyp
"To be able to offer our customers full integration between us building, validating, and activating audiences on multiple media platforms, is why the IDfree targeting platform is valuable to us. With IDfree, we see a promising solution to the integration of privacy-safe audience data as default in the media outreach for our customers."
Keeping
Up
Let's Talk
Give us a few keywords and we'll call you back.
