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Location Is A
Signal
Global Privacy-First
Marketing Data Services
GDR utilises privacy-safe location and lifestyle data to enable more effective targeting.
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37 markets
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2.5B consumers
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Privacy-first, no IDs
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Omnichannel activation
Pattern-Based Intelligence
Built Beyond Identity
GDR and our trusted & recognised partners
deliver privacy-first, ID-free audience
intelligence by analysing population-wide
patterns.
Not individual behaviour.
Convenience &
Compliance
Our
Services
Convenience &
Compliance
We don’t follow people.
We understand markets.
We help marketers throughout the advertising ecosystem reach real people, in the right places, at the right times.
We power smarter targeting through:
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Location insights
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Lifestyle-based segments (ID-free)
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Omnichannel activation
Our
Services
International
Audience Groups
Pick from hundreds of geo-demographic audience groups, ready for activation.
Or let us tailor
audiences to fit your local, regional, or global needs across 37 markets.
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Life Stage
From young adults to seniors based on area age patterns.
Family Households
Areas chosen by families with children and shared household decisions.
Economic Profile
Messaging based on local purchasing power and lifestyle priorities.
Auto Intent
Areas signalling interest in car buying, financing, or dealership activity.
Fashion Interest
Areas where trend-driven fashion and apparel demand is high.
Beauty & Care
Communities investing in skincare, wellness, and premium care products.
Tech Shoppers
Areas with a strong appetite for electronics, gadgets, and home tech.
Food & Everyday
Areas where everyday household and FMCG consumption is strong.
Patterns Are Actionable
GDR focuses on patterns: stable, privacy-safe signals that reveal how societies, markets, and behaviours actually move.
We transform fragmented signals into stable, scalable patterns on which decisions can be made.
With one unified framework across areas, brands and agencies gain a seamless planning experience.
Ethical Audience
Intelligence
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Designed For What's Next
Built On What Matters
The world doesn’t need more data points.
It needs better understanding.
Because when you understand where behaviours happen, you don’t need to know who they are.
Patterns, Not Footprints
GDR focuses on patterns; stable, privacy-safe signals that reveal how societies, markets, and behaviours actually move.
What Partners Say
“Powerful Support Of Purposeful Marketing”
Christopher Hernandez,
CEO, Nordics, Matterkind
"We seek to innovate, transform and change the future of data-driven marketing with cleaner data, customer privacy, and audience-focused optimization. By introducing IDfree targeting with privacy-safe audience data, we are fully aligned with our values of using ethically sourced data to strive to benefit brands and consumers alike."
"Fluidly Working On Global Campaigns"
Tomas Tomasi,
Client Lead, Mindshare
"With IDfree our teams can work fluidly on campaigns with global clients & colleagues and gain valuable insight through the pre-campaign reports. Digital planning and targeting will be different without cookies, and the IDfree tool is one of the post-cookie tools we at Mindshare are looking into. The ability to target the same audience across multiple platforms from video, social, apps and display is valuable to our clients, and to us as modern marketers."
"Integration Of Privacy-Safe Data As Default"
André Thorsen
Head of Media and Partner,
atyp
"To be able to offer our customers full integration between us building, validating, and activating audiences on multiple media platforms, is why the IDfree targeting platform is valuable to us. With IDfree, we see a promising solution to the integration of privacy-safe audience data as default in the media outreach for our customers."
Newsletter
idfree insider
Each month, our idfree insider newsletter explores the evolving landscape of audience intelligence, privacy-first marketing, and ethical data activation.
Let's
Talk
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