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We See Patterns.
Not People.
ABOUT
GDR
Global Data Resources (GDR) is a global data and audience intelligence company specialising in privacy-first consumer insights and audience targeting.
We analyse behavioural and contextual patterns rather than identifying individuals, helping brands and agencies understand where relevant audiences are and how they behave.
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37 markets - and growing.
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Covering 2.8B consumers.
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One audience logic. Everywhere.
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Same audience.
Every market.
No IDs.
WHAT WE
DO
Most global strategies break in execution.
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- Different markets.
- Different data.
- Different ways of doing the same thing.
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We fix that:
GDR turns real-world behaviour into scalable, privacy-first activation - across regions, platforms, and moments.
WHY WE
DO IT
The industry was built on identity.
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But identity doesn’t scale globally anymore.
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Regulation, fragmentation & platform shifts have changed the rules.
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So we built a different foundation:
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- Behaviour, not identity.
- Patterns, not profiles.
- Activation, not assumptions.
WE'RE
DIFFERENT
One audience logic. Globally.
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This isn’t just "global reach".
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We take you to global execution:
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- Consistent segments across 37 markets.
- Activation in the Americas, APAC, and EMEA.
- Built on real-world behaviour - not personal data.
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Built by professionals for professionals 💼
GDR
HIGHLIGHTS
37
GLOBAL
MARKETS
2.8 B
GLOBAL
CONSUMERS
60 SEC.
AI-ASSISTED
ACTIVATION
86 M
AUDIENCE
PARAMETERS
GDR
COMPANY
VISIONS
VALUES
PARTNERS
INTERVIEWS
IDFREE
AI-TOOL
From brief to live DSP deal ID
in under 60 seconds.
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We're on a mission to reduce complexity
at every step of the workflow.
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Our activation tool, IDfree, lets marketers
activate intelligent audiences - built on
46M geo-demographic data points.
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We opened in the Nordics - and continue to
add major international markets.
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Let's assist you establish a global activation
model in just four steps.
Simple sign up and log in.
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SMARTER
Gone is the need to navigate multiple platforms, datasets, and technical workflows.
CHEAPER
GDR's AI-assisted campaign tool, IDfree.ai, transforms complex data into simple workflows.
WAY FASTER
From brief to live DSP deal ID in 60 seconds.
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Powered by 46M geodemographic data points.
We have chosen to use the IDFree targeting platform because of the true omnichannel solution, that helps us as a professional business partner who understands, creates, and places engaging advertising products.
Nina Hølke
CEO, KoOgCo
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Modern marketing requires more than just media planning and buying. With IDFree our teams can work fluidly on campaigns with global clients & colleagues and gain valuable insight through the pre-campaign reports.
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Tomas Tomasi
Client Lead, Mindshare
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Our collaboration with GDR and IDFree has been straightforward and easy. The market has welcomed the segments with enthusiasm and we are keen to hear new ideas from our clients and customers for the future.
Carla Miettinen
Product Man., MTV Oy
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