GDR brings together audience intelligence, geo-demographic insights and an ethical data approach.
We help modern marketers activate consistent audiences across EMEA, the Americas and APAC.
ABOUT
GDR
Audience Intelligence
built for a world without IDs.
Global Data Resources (GDR) is a privacy-first audience intelligence provider.
Global Data Resources is named
We help brands and agencies understand
where relevant audiences are located
and how they behave.
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37 global markets.
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Covering 2.8B consumers.
Same audience.
Every market.
No IDs.
WHAT WE DO
Most global strategies break in execution.
- Different markets.
- Different data.
- Different ways of doing the same thing.
We fix that:
GDR turns real-world behaviour into scalable, privacy-first activation - across regions, platforms, and moments.
GDR brings together audience intelligence, geo-demographic insights and an ethical data approach.
We help modern marketers activate consistent audiences across EMEA, the Americas and APAC.
GDR
HIGHLIGHTS
GDR brings together audience intelligence, geo-demographic insights and an ethical data approach.
We help modern marketers activate consistent audiences across EMEA, the Americas and APAC.
GDR
COMPANY
We have chosen to use the IDFree targeting platform because of the true omnichannel solution, that helps us as a professional business partner who understands, creates, and places engaging advertising products.
Nina Hølke
CEO, KoOgCo
Modern marketing requires more than just media planning and buying. With IDFree our teams can work fluidly on campaigns with global clients & colleagues and gain valuable insight through the pre-campaign reports.
Tomas Tomasi
Client Lead, Mindshare
Our collaboration with GDR and IDFree has been straightforward and easy. The market has welcomed the segments with enthusiasm and we are keen to hear new ideas from our clients and customers for the future.
Carla Miettinen
Product Man., MTV Oy