ABOUT
GDR
Global Data Resources (GDR) is a global data and audience intelligence company specialising in privacy-first consumer insights and audience targeting.
We analyse behavioural and contextual patterns rather than identifying individuals,
It helps brands and agencies understand where relevant audiences are and how they behave.
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37 global markets.
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Covering 2.8B consumers.
Same audience.
Every market.
No IDs.
WHAT WE
DO
Most global strategies break in execution.
- Different markets.
- Different data.
- Different ways of doing the same thing.
We fix that:
GDR turns real-world behaviour into scalable, privacy-first activation - across regions, platforms, and moments.
WHY WE
DO IT
The industry was built on identity.
But identity doesn’t scale globally anymore.
Regulation, fragmentation & platform shifts have changed the rules.
So we built a different foundation:
- Behaviour, not identity.
- Patterns, not profiles.
- Activation, not assumptions.
WE'RE
DIFFERENT
One audience logic. Globally.
This isn’t just "global reach".
We take you to global execution:
- Consistent segments across 37 markets.
- Activation in the Americas, APAC, and EMEA.
- Built on real-world behaviour - not personal data.
MADE FOR MODERN MARKETERS ⚓︎
GDR
HIGHLIGHTS
GDR
COMPANY
AI-POWERED
WORKFLOW
AI-powered audience activation built for modern marketers.
IDfree.ai connects audience intelligence, market insights and media activation in one workflow.
We take you from a plain-language brief to a DSP deal ID in under 60 seconds.
No technical complexity.
No personal identifiers.
Just a faster & cheaper way to move from audience to activation.
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SMARTER
Gone is the need to navigate multiple platforms, datasets, and technical workflows.
CHEAPER
GDR's AI-assisted campaign tool, IDfree.ai, transforms complex data into simple workflows.
WAY FASTER
From brief to live DSP deal ID in 60 seconds.
Powered by 46M geodemographic data points.
We have chosen to use the IDFree targeting platform because of the true omnichannel solution, that helps us as a professional business partner who understands, creates, and places engaging advertising products.
Nina Hølke
CEO, KoOgCo
Modern marketing requires more than just media planning and buying. With IDFree our teams can work fluidly on campaigns with global clients & colleagues and gain valuable insight through the pre-campaign reports.
Tomas Tomasi
Client Lead, Mindshare
Our collaboration with GDR and IDFree has been straightforward and easy. The market has welcomed the segments with enthusiasm and we are keen to hear new ideas from our clients and customers for the future.
Carla Miettinen
Product Man., MTV Oy