Global Data Resources
Translate Research into online Target Groups
We help our clients and partners translate consumer research into online target groups – without cookies and 100% privacy-safe.
Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.
In our modern world, the neighbourhood
we live in is a much stronger link to our consumption preferences than age or gender.
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Global Data Resources
- Sep 9
Innovation With Industry Giant Kantar
Kantar talks about how valuable our partnership is to understanding and reaching audiences without collecting any private data.
Global Data Resources
- Aug 26
New Partnership Walk The Privacy-First Talk
Global adtech leader The Trade Desk enter into a new partnership with Global Data Resources to ensure access to privacy-safe consumer data.
Global Data Resources
- Aug 8
Privacy Is Not Postponed
It's disappointing to us that Google again postpones alternatives to tracking by third-party cookies. Nevertheless, Privacy Is Not Postponed
Global Data Resources
- Jun 21
Consumers Push for Privacy-Safe Personalization
Authentic brand communication is built on understanding your audience by socio-demographic characteristics, not individual differences.
Global Data Resources
- May 25
Smart & GDR bring Next-Gen Privacy-Safe Targeting to The Nordics
We’re thrilled to partner with Smart and provide the Nordic marketers with efficient and non-intrusive reach of multi-level audiences.
Global Data Resources
- May 6
Kantar TGI Audience Activation Is Prime ID-Free
Today, over 450 predefined target groups are available for instant activation on display, video, mobile and social media channels.
Global Data Resources
- Apr 29
Coming: Global Adtech Leader Goes IDFree
Keep an eye on the idfree.com newsletter! Next no. will unfold that a global adtech leader enters the Nordic countries with IDFree data.
Global Data Resources
- Apr 8
Privacy: Fashionably Late Is Still Late
Unless you're Rianna, being late is risky. We can easily help you upgrade to non-intrusive targeting practices and a privacy-first strategy.
Global Data Resources
- Mar 25
One of the world’s largest video SSPs is going ID-Free
We are truly happy and proud to announce that smartclip - one of the world's largest video SSPs - have chosen to partner with idfree.com.
Global Data Resources
- Feb 9
smartclip Builds Privacy-Safe Solution Upon idfree.com
Built on idfree.com, smartclip launch "smart Audiences": The next generation non-intrusive targeting with multi-layered target groups.
Global Data Resources
- Jan 25
Micro-Communities: A Route To Reaching Customers?
We see similarities between micro-communities and our data unit "neighbourhoods" as an intelligent alternative to 3rd-party cookie snooping.
Global Data Resources
- Jan 13
The data strategy behind brand trust
Today, brand trust can evaporate faster than you can say "shitstorm" if the brand strategy is not based on privacy-first models and data.
Global Data Resources
- Dec 17, 2021
Season greetings to you and yours!
It is the season of greetings, and we enjoy the chance to send you our warm wishes for a lovely time of the year.
Global Data Resources
- Dec 7, 2021
Turning To Trusted First-Party Data
LinkedIn (800 million members) is leaving the third-party data dependency in favour of its own enormous base of trusted first-party data.
Global Data Resources
- Nov 10, 2021
IDFree Insider: 3 Clicks To VIP Profile
"You are 3 clicks away from a detailed profile of your best customers" is the title of the IDFree Insider #9 newsletter. Check it out!
Global Data Resources
- Oct 26, 2021
New Partner Session With Eyeota
What makes GDR data unique and what are our data expectations for 2022? In a new Q&A with our data-partner Eyeota, we say "further privacy".
Global Data Resources
- Oct 12, 2021
Neuroscience proves DOOH boosts effectiveness
Neuroscience research - measuring the conscious & subconscious mind - proves that it is worth it to invest in DOOH to drive greater results.
Global Data Resources
- Sep 28, 2021
Is Data Privacy A Key Strategic Issue?
Is it time for the advertising industry to abandon the dream of "personalization from personal data" and embrace the spirit of data privacy?
Global Data Resources
- Sep 15, 2021
Speaking Opportunities: Sign Us Up
We are academics & developers. We know stuff. And we are on the lookout for relevant opportunities to talk with modern marketers globally.