Today, over 450 predefined target groups are available for instant activation on display, video, mobile and social media channels.

Keep an eye on the idfree.com newsletter! Next no. will unfold that a global adtech leader enters the Nordic countries with IDFree data.

Unless you're Rianna, being late is risky. We can easily help you upgrade to non-intrusive targeting practices and a privacy-first strategy.

We are truly happy and proud to announce that smartclip - one of the world's largest video SSPs - have chosen to partner with idfree.com.

Built on idfree.com, smartclip launch "smart Audiences": The next generation non-intrusive targeting with multi-layered target groups.

We see similarities between micro-communities and our data unit "neighbourhoods" as an intelligent alternative to 3rd-party cookie snooping.

Today, brand trust can evaporate faster than you can say "shitstorm" if the brand strategy is not based on privacy-first models and data.

It is the season of greetings, and we enjoy the chance to send you our warm wishes for a lovely time of the year.

LinkedIn (800 million members) is leaving the third-party data dependency in favour of its own enormous base of trusted first-party data.

"You are 3 clicks away from a detailed profile of your best customers" is the title of the IDFree Insider #9 newsletter. Check it out!

What makes GDR data unique and what are our data expectations for 2022? In a new Q&A with our data-partner Eyeota, we say "further privacy".

Neuroscience research - measuring the conscious & subconscious mind - proves that it is worth it to invest in DOOH to drive greater results.

Is it time for the advertising industry to abandon the dream of "personalization from personal data" and embrace the spirit of data privacy?

We are academics & developers. We know stuff. And we are on the lookout for relevant opportunities to talk with modern marketers globally.

Now, you can see and tweak the campaign reach in Google Maps as well as share audiences with users across several accounts.

Rihanna shows us how inclusive marketing can create a universe of loyal consumers and brand ambassadors.

Kantar in Germany now offers an IDFree solution for targeting online and offline audiences in partnership with GDR.

In an annual Kantar survey, thousands of marketing leaders share their perspectives on today's challenges and trends.

With the rollout of its App Tracking Transparency (ATT) policy, Apple makes tracking the Identifier for Advertisers (IDFA) opt-in for users.

Hear why Mindshare Norway look to IDFree as one of their post-cookie targeting tools.