Volkswagen once redesigned the Beetle: same charm, new purpose, modern engineering. That’s exactly where audience targeting in Germany is now. We’re excited to launch the updated 2025 Germany Audience List, now featuring nearly 400 privacy-safe segments.

Subscribe to our monthly newsletter and discover how GDR turns location signals into ethical, actionable insights. We talk privacy-first audience intelligence for modern marketers.

Running political ads in the EU? Please be aware of the strict rules on transparency and geographic targeting. We have analysed the Regulation and distilled it into a clear, manageable solution that keeps your campaigns effective, efficient, and compliant.

In our October edition of idfree insider, we explore how pet ownership is shaping consumer behaviour and how marketers can reach this high-engagement audience without relying on cookies or IDs.

Discover how GDR’s geo-based audience data helps brands reach cat and dog owners without cookies. Explore behavioural insights, lifestyle patterns, and activation strategies in the fast-growing pet economy.

Discover Sunweb’s Danish travel trends 2026 and how GDR’s IDfree Geo-Intelligence helps brands reach the right audiences ethically and effectively.

Black Friday drives massive spend and impression volume. With GDR’s ID-free data, that reach comes with integrity - ensuring compliance, transparency, and performance.

idfree insider | We have eight exclusive Q4 shopper audiences ready for you - crafted to help you reach the right consumers at just the right time & place.

idfree insider | Explore how AI, Chrome ownership, and platform shifts are redefining advertising. Insights from GDR's latest newsletter and white papers.

idfree insider | Welcome to the Programmatic Reset - driven by Supply Path Optimization (SPO) and the transformation of SSPs from passive pipes into active architects of value.

What started as a promise of automation, scale, and efficiency gradually turned opaque, complex, and costly. But now, a new chapter is underway: The Programmatic Reset.

idfree insider | Let's dive into the new frontiers of marketing, led by a bold, intuitive approach that’s gaining traction fast: Vibe Marketing.

Is Vibe Marketing the next big leap for marketers everywhere? As AI does the work, you can focus on strategy, story, and emotional resonance. But! Vibe Marketing requires review, iteration, and human insight to ensure it truly connects.

By automating data analysis and making spatial tools more accessible, GeoAI allows brands and agencies to understand the "where" and the "why" of human behaviour, not just the "who."

As AI reshapes the web’s front door, we’re all facing the same question: How much control are we willing to give up for convenience?

In the April 2025 edition of idfree insider, we reveal how our International Consumer Classifications (ICC) simplify global marketing and why ethical data practices matter more than ever following Google's cookie u-turn. Stay future-ready with GDR’s ID-free, insight-driven solutions.

Earth Day 2025's focus on the transition to clean energy resonates deeply with the very foundation of our work: clean data.

RTL AdAlliance makes TV advertising accessible, scalable, and highly targeted for SME. Insight from robust data sources is key to precision.

It could be time to get programmatic with your audio, video, and display after the launch of Spotify Ad Exchange!

Our latest newsletter highlights significant enhancements to Finnish data and audiences. Also, get lessons on why local marketing matters.