idfree insider | Welcome to the Programmatic Reset - driven by Supply Path Optimization (SPO) and the transformation of SSPs from passive pipes into active architects of value.

What started as a promise of automation, scale, and efficiency gradually turned opaque, complex, and costly. But now, a new chapter is underway: The Programmatic Reset.

idfree insider | Let's dive into the new frontiers of marketing, led by a bold, intuitive approach that’s gaining traction fast: Vibe Marketing.

Is Vibe Marketing the next big leap for marketers everywhere? As AI does the work, you can focus on strategy, story, and emotional resonance. But! Vibe Marketing requires review, iteration, and human insight to ensure it truly connects.

By automating data analysis and making spatial tools more accessible, GeoAI allows brands and agencies to understand the "where" and the "why" of human behaviour, not just the "who."

As AI reshapes the web’s front door, we’re all facing the same question: How much control are we willing to give up for convenience?

In the April 2025 edition of idfree insider, we reveal how our International Consumer Classifications (ICC) simplify global marketing and why ethical data practices matter more than ever following Google's cookie u-turn. Stay future-ready with GDR’s ID-free, insight-driven solutions.

Earth Day 2025's focus on the transition to clean energy resonates deeply with the very foundation of our work: clean data.

RTL AdAlliance makes TV advertising accessible, scalable, and highly targeted for SME. Insight from robust data sources is key to precision.

It could be time to get programmatic with your audio, video, and display after the launch of Spotify Ad Exchange!

Our latest newsletter highlights significant enhancements to Finnish data and audiences. Also, get lessons on why local marketing matters.

Discover how HEMA boosted reach & cut ad costs by 80% with YouTube ads. Learn key digital marketing insights for your brand!

Our latest newsletter explores the transition of consumer engagement from traditional search platforms to AI and social channels.

GroupM looks at micro-moments, and how they can help brands speak directly to consumers by combining geo data and audience insights.

This month's idfree insider brings you: Refreshed data, trends 2025, Valentine's Day audiences, and the surprising cost of cookie banners.

All Swedish audiences have been refreshed & recalculated and our geo-demographic model for Sweden has also been significantly enhanced.

We're thrilled to announce a major update to our Norwegian data and audiences within IDfree: All 569 Norwegian audiences have been updated!

TikTok ban looms. Creators adjust contracts to mitigate risks like force majeure clauses & negotiating posting plans. Learn how to adapt.

This month's newsletter dives deep into the recent mega-merger between Omnicom and IPG, highlighting the critical role of data and tech.

In this new issue of idfree insider, we explore more about advertising in a privacy-conscious world.