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idfree insider: 🚗🇩🇪 German Targeting, Re-Engineered

  • Writer: GDR
    GDR
  • 4 days ago
  • 1 min read

The Volkswagen Beetle didn’t disappear. It evolved. Same charm. New rules. Better performance. That’s exactly where audience targeting in Germany is now.


A modern version of a Volkswagen Beetle (car) in red with Kantar Media and GDR logos in white.


The November Issue


And today we’re excited to share our new November edition of the idfree insider, featuring:


👉 The 2025 Germany Audience List ~400 privacy-first segments across programmatic, CTV, DOOH & planning workflows, built with data from Kantar Media, Germany’s trusted leader in audience insight.


👉 Geo-Intelligence, Not User Tracking Precision without cookies, personal data, IDs, or behavioural surveillance. Yes! It is possible.


👉 Industry Shifts You Shouldn’t Ignore From Eyeota and RTL AdAlliance to political ad regulation and AI-ready data strategies - we break down what’s changing (and why it matters).


The takeaway? Quality data beats quantity. Transparency wins.

And privacy-first doesn’t mean less performance. It means a better foundation.


Subscribe to idfree insider


Each month, our idfree insider newsletter explores the evolving landscape of audience intelligence, privacy-first marketing, and ethical data activation.


👉 Subscribe to the newsletter on LinkedIn or via email for future editions.


Because in a world full of footprints, the real value lies in seeing the patterns.



GDR - Where Performance Meets Principles


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