IDfree

We'll move your selected audiences - or your entire audience portfolio - to IDfree.ai for free. No need to start from scratch. Just bring your audiences along and discover what a smarter workflow can do for you. From conversational audience creation to activation, everything happens in one place.

IAB's updated PAIR protocol tells us something important about where advertising is going. But what if audience intelligence didn’t have to start with an identity in the first place? We discuss moving from matching people to understanding what patterns tell us about an audience.

The latest edition of idfree insider marks an important milestone for Global Data Resources. We're excited to introduce IDfree.ai, our new audience intelligence and activation platform designed for a privacy-first marketing world.

idfree insider | Explore how AI, Chrome ownership, and platform shifts are redefining advertising. Insights from GDR's latest newsletter and white papers.

Our latest newsletter highlights significant enhancements to Finnish data and audiences. Also, get lessons on why local marketing matters.

Our latest newsletter explores the transition of consumer engagement from traditional search platforms to AI and social channels.

All Swedish audiences have been refreshed & recalculated and our geo-demographic model for Sweden has also been significantly enhanced.

We're thrilled to announce a major update to our Norwegian data and audiences within IDfree: All 569 Norwegian audiences have been updated!

This month's newsletter dives deep into the recent mega-merger between Omnicom and IPG, highlighting the critical role of data and tech.

In this new issue of idfree insider, we explore more about advertising in a privacy-conscious world.

Reindeer-Powered IDFree GO! Arrives in Finland: Build & activate target groups effortlessly. Streamline the entire digital ad process!

The New Ethical Normal: In today's data-driven world, advertising has become increasingly sophisticated. Ethical data usage is crucial.

New idfree.com insider! Win the holiday shopping race with exclusive Q4 shopper audiences and insights. Get your free PDF now.

New idfree.com newsletter. Marketers Shift Budgets to CTV: A recent report by Mediaocean tells of the evolving marketing landscape in 2024.

Check out the newsletter to learn more about how IDFree.com can help you unlock the power of privacy-safe advertising across Europe!

IDFree.com, our pioneering targeting tool, now unifies 13 European countries/425+ million Europeans under one seamless platform.

InsightOne recently unveiled the 6th generation of its Mosaic™ tool for Norway, reaching a significant milestone in precision targeting.

Try moving beyond the binary audience classification as relevant or irrelevant and use data-driven deadspots to maximize reach & results.

Moving away from cookies is a major shift but also an opportunity for the marketing industry to become more transparent and accountable.

Dig into the IDFree Insider newsletter to hear how to use data as a strategic asset to drive informed decisions & fuel innovative campaigns.