idfree insider: CTV is the New King of Consumer Trends
- Global Data Resources
- Sep 2, 2024
- 1 min read
New issue of the idfree.com insider is out! Marketers Shift Budgets to CTV: A recent report by Mediaocean paints a clear picture of the evolving marketing landscape in 2024.
Mediaocean, the omnichannel ad platform surveyed 1,200 marketing professionals and found that focus on CTV, responsible AI use, and mastering first-party data will be key to success in the second half of 2024 and beyond.
🏁 Is your marketing strategy keeping pace with these trends? Give us a call for a talk anytime!
In this issue, you'll also discover:
How to win with omnichannel advertising in the age of CTV.
Why first-party data is becoming the marketer's new best friend.
The latest industry news and insights you need to know.
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