Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.

In our modern world, the neighbourhood

we live in is a much stronger link to our consumption preferences than age or gender.

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Why Neighbourhoods Matter?

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    Is Data Privacy A Key Strategic Issue?
    Global Data Resources
    • Sep 28, 2021
    GDR

    Is Data Privacy A Key Strategic Issue?

    Is it time for the advertising industry to abandon the dream of "personalization from personal data" and embrace the spirit of data privacy?
    Data ethics on Gartner Hype Cycle
    Global Data Resources
    • Sep 8, 2020
    News

    Data ethics on Gartner Hype Cycle

    Customer data ethics makes its first appearance on the Gartner Hype Cycle for Digital Marketing, 2020.
    Make your last cookies count
    Global Data Resources
    • Aug 24, 2020
    GDR

    Make your last cookies count

    Your local GDR rep will be happy to discuss how you can take advantage of your cookie based campaigns for a little while longer.
    Join us in the new marketing world
    Global Data Resources
    • Jun 10, 2020
    GDR

    Join us in the new marketing world

    Hard working people are close to opening the gates to our new ID-Free targeting portal. You can sign up for free access when live: idfree.io
    Digital Dilemma Awareness
    Global Data Resources
    • May 12, 2020
    News

    Digital Dilemma Awareness

    Kantar’s 2020 DIMENSION study "Media & Me" reveal how personalised ads risk leading to i.a. privacy concerns & mistrust in brands.
    Behind the Ad Tech veil
    Global Data Resources
    • Mar 11, 2020
    GDR

    Behind the Ad Tech veil

    We have read the Adform white paper "The Seven Sins of Ad Tech", and we nodded our heads in agreement on every page.
    Times They Are A-Changin' in Post-cookie Advertising
    Global Data Resources
    • Mar 2, 2020
    News

    Times They Are A-Changin' in Post-cookie Advertising

    Look for 1. party data targeting tools to help you move on from tracking personal data via 3. party cookies.
    Valentine's Day: Privacy is Caring
    Global Data Resources
    • Feb 14, 2020
    Privacy

    Valentine's Day: Privacy is Caring

    Happy Valentine's Day ❤️ We hope you walk around with hearts in your eyes. Unromantic as it sounds tho, privacy is better than chocolate!
    New Privacy Leaders Emerge
    Global Data Resources
    • Feb 10, 2020
    News

    New Privacy Leaders Emerge

    "Technology companies must manage customer data the way their customers expect them to manage it." Privacy is business-critical.
    Happy Data Privacy Day!
    Global Data Resources
    • Jan 28, 2020
    News

    Happy Data Privacy Day!

    Join us in celebrating Data Privacy Day: The international effort to encourage better protection of data and respect for privacy.
    Proximity/Location-Based Marketing is the new black!
    Global Data Resources
    • Jan 21, 2020
    News

    Proximity/Location-Based Marketing is the new black!

    Proximity and Location-Based Marketing is a hot topic as an alternative to the creepy tracking of consumers' private data.
    New ID-free recipe
    Global Data Resources
    • Jan 14, 2020
    News

    New ID-free recipe

    When Kantar's global media experts publish their Media Trends & Predictions 2020, we listen.
    Yo ad industry! It’s time to innovate!
    Global Data Resources
    • Dec 11, 2019
    News

    Yo ad industry! It’s time to innovate!

    "People want privacy and relevant ads, and saying it’s got to be one or the other is just an excuse to not adapt."
    US lawmakers plan to regulate data privacy and facial recognition
    Global Data Resources
    • Nov 25, 2019
    News

    US lawmakers plan to regulate data privacy and facial recognition

    GeekWire, the American technology news site, reports that Washington state legislators will push for new regulations governing data privacy.
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    About GDR

    Global Data Resources (GDR) service the modern marketer with privacy-safe targeting software & data.

    GDR use offline census data and neighbourhood data to classify the full population in 35 major markets, covering +750 million people.

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