Kantar’s 2020 DIMENSION study "Media & Me" reveal how personalised ads risk leading to i.a. privacy concerns & mistrust in brands.

We have read the Adform white paper "The Seven Sins of Ad Tech", and we nodded our heads in agreement on every page.

Look for 1. party data targeting tools to help you move on from tracking personal data via 3. party cookies.

Happy Valentine's Day ❤️ We hope you walk around with hearts in your eyes. Unromantic as it sounds tho, privacy is better than chocolate!

"Technology companies must manage customer data the way their customers expect them to manage it." Privacy is business-critical.

Join us in celebrating Data Privacy Day: The international effort to encourage better protection of data and respect for privacy.

Proximity and Location-Based Marketing is a hot topic as an alternative to the creepy tracking of consumers' private data.

When Kantar's global media experts publish their Media Trends & Predictions 2020, we listen.

"People want privacy and relevant ads, and saying it’s got to be one or the other is just an excuse to not adapt."

GeekWire, the American technology news site, reports that Washington state legislators will push for new regulations governing data privacy.