Global Data Resources
Consumers Push for Privacy-Safe Personalization
Authentic brand communication is built on understanding your audience by socio-demographic characteristics, not individual differences.
Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.
In our modern world, the neighbourhood
we live in is a much stronger link to our consumption preferences than age or gender.
Download
Global Data Resources
- Sep 28, 2021
Is Data Privacy A Key Strategic Issue?
Is it time for the advertising industry to abandon the dream of "personalization from personal data" and embrace the spirit of data privacy?
Global Data Resources
- Sep 8, 2020
Data ethics on Gartner Hype Cycle
Customer data ethics makes its first appearance on the Gartner Hype Cycle for Digital Marketing, 2020.
Global Data Resources
- Aug 24, 2020
Make your last cookies count
Your local GDR rep will be happy to discuss how you can take advantage of your cookie based campaigns for a little while longer.
Global Data Resources
- Jun 10, 2020
Join us in the new marketing world
Hard working people are close to opening the gates to our new ID-Free targeting portal. You can sign up for free access when live: idfree.io
Global Data Resources
- May 12, 2020
Digital Dilemma Awareness
Kantar’s 2020 DIMENSION study "Media & Me" reveal how personalised ads risk leading to i.a. privacy concerns & mistrust in brands.
Global Data Resources
- Mar 11, 2020
Behind the Ad Tech veil
We have read the Adform white paper "The Seven Sins of Ad Tech", and we nodded our heads in agreement on every page.
Global Data Resources
- Mar 2, 2020
Times They Are A-Changin' in Post-cookie Advertising
Look for 1. party data targeting tools to help you move on from tracking personal data via 3. party cookies.
Global Data Resources
- Feb 14, 2020
Valentine's Day: Privacy is Caring
Happy Valentine's Day ❤️ We hope you walk around with hearts in your eyes. Unromantic as it sounds tho, privacy is better than chocolate!
Global Data Resources
- Feb 10, 2020
New Privacy Leaders Emerge
"Technology companies must manage customer data the way their customers expect them to manage it." Privacy is business-critical.
Global Data Resources
- Jan 28, 2020
Happy Data Privacy Day!
Join us in celebrating Data Privacy Day: The international effort to encourage better protection of data and respect for privacy.
Global Data Resources
- Jan 21, 2020
Proximity/Location-Based Marketing is the new black!
Proximity and Location-Based Marketing is a hot topic as an alternative to the creepy tracking of consumers' private data.
Global Data Resources
- Jan 14, 2020
New ID-free recipe
When Kantar's global media experts publish their Media Trends & Predictions 2020, we listen.
Global Data Resources
- Dec 11, 2019
Yo ad industry! It’s time to innovate!
"People want privacy and relevant ads, and saying it’s got to be one or the other is just an excuse to not adapt."
Global Data Resources
- Nov 25, 2019
US lawmakers plan to regulate data privacy and facial recognition
GeekWire, the American technology news site, reports that Washington state legislators will push for new regulations governing data privacy.