<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Global Data Resources (GDR)]]></title><description><![CDATA[Global Data Resources (GDR) empowers ethical, data-driven advertising through privacy-first targeting, geo-intelligence, and deep consumer insights. ]]></description><link>https://www.globaldataresources.io/blog</link><generator>RSS for Node</generator><lastBuildDate>Thu, 03 Sep 2026 08:38:16 GMT</lastBuildDate><atom:link href="https://www.globaldataresources.io/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Real Ad Dollars in AI: The Funnel Has Changed Shape]]></title><description><![CDATA[As AI reshapes advertising, the buying journey is changing - and so is the role of audience intelligence. In our latest white paper, "Real Ad Dollars in AI", we explore what the shift from keyword auctions to conversational interfaces (ChatGPT Ads) means for the value of audience intelligence.]]></description><link>https://www.globaldataresources.io/post/real-ad-dollars-in-ai-the-funnel-has-changed-shape</link><guid isPermaLink="false">6a982e15aa9ccb80eaef1fa9</guid><category><![CDATA[GDR]]></category><pubDate>Wed, 02 Sep 2026 15:19:44 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/129284_645d368721194e2a854653eaa61dd619~mv2.jpg/v1/fit/w_600,h_400,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>GDR</dc:creator></item><item><title><![CDATA[idfree insider: The future of audience intelligence starts with better questions]]></title><description><![CDATA[The latest edition of idfree insider is out. This time, we're excited about a Smart Talk interview with our CEO, Per K. Tandberg, who brings insight into where audience intelligence is heading and what he thinks matters next. Because the industry is changing...]]></description><link>https://www.globaldataresources.io/post/idfree-insider-the-future-of-audience-intelligence-starts-with-better-questions</link><guid isPermaLink="false">6a8c1cd916311e23431a52bc</guid><category><![CDATA[Newsletter]]></category><pubDate>Tue, 25 Aug 2026 08:50:31 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/129284_c08605133e8d49e288b84f7953b3a296~mv2.jpg/v1/fit/w_600,h_400,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>GDR</dc:creator></item><item><title><![CDATA[Australia and New Zealand Join the GDR Audience Map]]></title><description><![CDATA[As GDR expands its audience intelligence across more markets, the principle stays the same: Understand people without following people. We look at patterns, places and context to create meaningful audience insight.]]></description><link>https://www.globaldataresources.io/post/australia-and-new-zealand-join-the-gdr-audience-map</link><guid isPermaLink="false">6a7dc4b58a898a8bab610e9b</guid><category><![CDATA[News]]></category><category><![CDATA[GDR]]></category><pubDate>Thu, 13 Aug 2026 13:51:20 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/129284_71d5e1f848b741709288abdaebaef521~mv2.jpg/v1/fit/w_600,h_400,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>GDR</dc:creator></item><item><title><![CDATA[Back-to-School 2026:  Audience Strategies Shouldn't Be Complicated]]></title><description><![CDATA[Eyeota's latest back-to-school insights highlight a simple truth: successful campaigns start with the right audience - but they also need simple activation. Discover how IDfree.ai transforms audience strategy into privacy-safe campaign activation in under 60 seconds.]]></description><link>https://www.globaldataresources.io/post/back-to-school-2026-audience-strategies-shouldn-t-be-complicated</link><guid isPermaLink="false">6a71e1cf996a964daaaad784</guid><category><![CDATA[Partners]]></category><category><![CDATA[News]]></category><pubDate>Wed, 05 Aug 2026 11:46:47 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/129284_9f72917a60e54348bfb309005045ee0a~mv2.jpg/v1/fit/w_600,h_400,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>GDR</dc:creator></item><item><title><![CDATA[idfree insider: One Minute Changes Everything ]]></title><description><![CDATA[With warm days already here, we hope you have the opportunity to disconnect, recharge, and spend time with the people who matter most. Before we welcome the holiday mode, we want to share a few important updates.]]></description><link>https://www.globaldataresources.io/post/idfree-insider-one-minute-changes-everything</link><guid isPermaLink="false">6a3d6a2840b34fdeb1efd69c</guid><category><![CDATA[Newsletter]]></category><pubDate>Thu, 25 Jun 2026 22:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/129284_7d3952cac4c44ec491ef700b0a350ca7~mv2.jpg/v1/fit/w_600,h_400,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>GDR</dc:creator></item><item><title><![CDATA[idfree insider ️ Breaking News: Meet IDfree.ai]]></title><description><![CDATA[The latest edition of idfree insider marks an important milestone for Global Data Resources. We're excited to introduce IDfree.ai, our new audience intelligence and activation platform designed for a privacy-first marketing world.]]></description><link>https://www.globaldataresources.io/post/idfree-insider-breaking-news-meet-idfree-ai</link><guid isPermaLink="false">6a2aca53948ac681a4fd999d</guid><category><![CDATA[GDR]]></category><category><![CDATA[IDfree]]></category><pubDate>Fri, 12 Jun 2026 08:34:33 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/129284_4761bb92bdaf43e6ac1407eed12b917b~mv2.jpg/v1/fit/w_600,h_400,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>GDR</dc:creator></item><item><title><![CDATA[Brand Trust Starts with Understanding Audiences]]></title><description><![CDATA[Why understanding audience behaviour matters more than identifying individuals. Explore privacy-first audience intelligence and the future of trusted advertising.]]></description><link>https://www.globaldataresources.io/post/brand-trust-starts-with-understanding-audiences-not-individuals</link><guid isPermaLink="false">6a215f31e3b533adf14009eb</guid><category><![CDATA[GDR]]></category><pubDate>Thu, 04 Jun 2026 13:14:14 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/129284_ece012cc6d50411ab408c9d3d9d92446~mv2.jpg/v1/fit/w_600,h_400,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>GDR</dc:creator></item><item><title><![CDATA[Danish Advertising Market Grew More Than Expected in 2025]]></title><description><![CDATA[Danish advertising growth exceeded expectations in 2025 as brands shifted toward smarter, data-driven activation. GDR explores what’s driving the change - and why ID-free audience strategies matter next.]]></description><link>https://www.globaldataresources.io/post/danish-advertising-market-grew-more-than-expected-in-2025</link><guid isPermaLink="false">6a0c29e0614a7ecb2ec8e4ad</guid><category><![CDATA[GDR]]></category><category><![CDATA[News]]></category><pubDate>Tue, 19 May 2026 10:17:32 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/129284_7fdc19d8eceb410780d81d0b7e37ae8f~mv2.jpg/v1/fit/w_600,h_400,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>GDR</dc:creator></item><item><title><![CDATA[idfree insider: Campaigns Are Out. Activation Is In. ]]></title><description><![CDATA[Our latest idfree insider newsletter shows what global activation actually looks like in practice: 37 markets. ~2.8B people. One consistent audience logic. No IDs. From the US to Japan, Brazil to India - same audiences, same activation model.]]></description><link>https://www.globaldataresources.io/post/idfree-insider-campaigns-are-out-activation-is-in</link><guid isPermaLink="false">69f88094fbcb5c00f5d72dc2</guid><category><![CDATA[Newsletter]]></category><pubDate>Tue, 05 May 2026 06:25:18 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/129284_f6b6cf2944114fe495075b453f9d5968~mv2.jpg/v1/fit/w_600,h_400,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>GDR</dc:creator></item><item><title><![CDATA[From Global Reach to Global Reality]]></title><description><![CDATA[Reaching the right audience across markets just got a lot simpler. GDR’s expansion into the Americas and APAC makes global activation actually actionable. Our audience segments now cover 37 markets and ~2.8B people worldwide. Same audience. Every market. No IDs.]]></description><link>https://www.globaldataresources.io/post/from-global-reach-to-global-reality</link><guid isPermaLink="false">69f0bd7358de1b8f12923f26</guid><category><![CDATA[GDR]]></category><category><![CDATA[News]]></category><pubDate>Tue, 28 Apr 2026 14:29:46 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/129284_cf0f51093e324fa6bade10520a142f1a~mv2.jpg/v1/fit/w_600,h_400,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>GDR</dc:creator></item><item><title><![CDATA[Real Ad Dollars in AI: When the Funnel Becomes a Moment]]></title><description><![CDATA[With the launch of the Criteo x ChatGPT pilot, we’re seeing the first real step toward monetisation inside conversational AI. With it comes a fundamental shift in how programmatic works. And yes, this is where real ad dollars start moving. Read our new white paper to dig into why that changes everything: "Real Ad Dollars in AI."]]></description><link>https://www.globaldataresources.io/post/real-ad-dollars-in-ai-when-the-funnel-becomes-a-moment</link><guid isPermaLink="false">69df68314feaf982cc4ec876</guid><category><![CDATA[News]]></category><category><![CDATA[GDR]]></category><pubDate>Wed, 15 Apr 2026 11:17:29 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/129284_2a18a89b8f7641c38f663c2b33a75eaf~mv2.jpg/v1/fit/w_600,h_400,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>GDR</dc:creator></item><item><title><![CDATA[idfree insider:  When Visibility Fades, CTV Delivers]]></title><description><![CDATA[Spring is springing, and the March newsletter explores how to bypass the Zero-Click Trap. While clicks are fading, attention is not. It’s shifting. From zero-click search to smarter CTV activation, this edition breaks down what’s changing. And what to do next.]]></description><link>https://www.globaldataresources.io/post/idfree-insider-when-visibility-fades-ctv-delivers</link><guid isPermaLink="false">69d60efcd3b1a3633e6f1980</guid><category><![CDATA[Newsletter]]></category><category><![CDATA[GDR]]></category><pubDate>Wed, 08 Apr 2026 09:29:32 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/129284_fd5ada8c8b5d4067aed4df2bd5a9c8c6~mv2.jpg/v1/fit/w_600,h_400,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>GDR</dc:creator></item><item><title><![CDATA[Talk To Us • Quick Poll]]></title><description><![CDATA[Be honest - what’s holding your data strategy back? Take our quick poll.  No judgment. No visibility. Just a quick pulse check. ]]></description><link>https://www.globaldataresources.io/post/talk-to-us</link><guid isPermaLink="false">69c3b561653657f03d5c6801</guid><category><![CDATA[GDR]]></category><category><![CDATA[Newsletter]]></category><pubDate>Wed, 25 Mar 2026 14:51:10 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/129284_555f2dfe02ff4bf2ae2877e5bd3deab6~mv2.jpg/v1/fit/w_600,h_400,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>GDR</dc:creator></item><item><title><![CDATA[What Old Spice Can Teach Us About Audience Patterns]]></title><description><![CDATA[Old Spice’s new “Mom Song” campaign shows how nostalgia and cultural insight create powerful marketing. Instead of targeting individuals, brands can reach audiences by understanding where behaviours happen. Discover how geo-intelligence reveals audience hotspots - and why advertising with integrity means focusing on patterns, not people.]]></description><link>https://www.globaldataresources.io/post/what-old-spice-can-teach-us-about-audience-patterns</link><guid isPermaLink="false">69b1432122bc04bb87fb4240</guid><category><![CDATA[News]]></category><category><![CDATA[GDR]]></category><pubDate>Wed, 11 Mar 2026 11:43:47 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/129284_5bdb91012f6247328e737e8dfc6d42c0~mv2.jpg/v1/fit/w_600,h_400,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>GDR</dc:creator></item><item><title><![CDATA[idfree insider | World Cup 2026 Audiences Are Live ⚽]]></title><description><![CDATA[February's newsletter is out with a Zlatan'ish kick to our Football World Cup audience segments - live in marketplaces &#38; platforms. Read about why, how, and when to target World Cup activities and get your data in order. We rely only on ethical, compliant data sources to deliver regional profiling &#38; cross-market scalability during the biggest sporting event of the year. ]]></description><link>https://www.globaldataresources.io/post/idfree-insider-the-signal-is-clear-world-cup-2026-audiences-are-live</link><guid isPermaLink="false">69a5719df00dba1e65375564</guid><category><![CDATA[Newsletter]]></category><category><![CDATA[GDR]]></category><pubDate>Mon, 02 Mar 2026 11:50:27 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/129284_22cfab723dd141aebb4050bc4f8837ab~mv2.jpg/v1/fit/w_600,h_400,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>GDR</dc:creator></item><item><title><![CDATA[Gartner’s 2026 Priorities for Tech CMOs. And What They Demand From Data]]></title><description><![CDATA[Most AI initiatives fail not because of technology, but because processes, data, and people aren’t ready. Gartner is explicit: AI must be treated as a growth engine, not a cost-saving layer.]]></description><link>https://www.globaldataresources.io/post/gartner-s-2026-priorities-for-tech-cmos-and-what-they-demand-from-data</link><guid isPermaLink="false">69943f6a159d7fac9643d166</guid><category><![CDATA[News]]></category><category><![CDATA[GDR]]></category><pubDate>Tue, 17 Feb 2026 12:28:59 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/129284_f1424e2f2ed84873b22a89282cd5b7f7~mv2.jpg/v1/fit/w_600,h_400,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>GDR</dc:creator></item><item><title><![CDATA[idfree insider: ❤️‍ Performance starts with privacy-first patterns]]></title><description><![CDATA[January’s newsletter is out: GDR’s geo-demographic audiences are now integrated into Azerion’s Hawk DSP, proving privacy-first targeting can scale across Europe without losing performance. ]]></description><link>https://www.globaldataresources.io/post/idfree-insider-performance-starts-with-privacy-first-patterns</link><guid isPermaLink="false">697c9ebb23c3a829dd8150f4</guid><category><![CDATA[Newsletter]]></category><category><![CDATA[GDR]]></category><pubDate>Fri, 30 Jan 2026 12:34:45 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/129284_3211f1a1301948fbb7c1085f9a071738~mv2.jpg/v1/fit/w_600,h_400,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>GDR</dc:creator></item><item><title><![CDATA[GDR x Azerion: Privacy-First Targeting at Scale, Now Live in Hawk DSP]]></title><description><![CDATA[We’re more than proud to share that GDR’s geo-demographic audience data is now integrated into Azerion’s Hawk DSP, enabling privacy-first targeting across multiple key European markets.]]></description><link>https://www.globaldataresources.io/post/gdr-x-azerion-privacy-first-targeting-at-scale-now-live-in-hawk-dsp</link><guid isPermaLink="false">697b3cf574b688b7c7f8c0bd</guid><category><![CDATA[Partners]]></category><category><![CDATA[News]]></category><pubDate>Thu, 29 Jan 2026 11:56:34 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/129284_670599996a694b87adabc053bdb3e853~mv2.jpg/v1/fit/w_600,h_400,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>GDR</dc:creator></item><item><title><![CDATA[2026: AI Won't Replace Marketers. It Will Expose Who Understands the Problem.]]></title><description><![CDATA[Winning brands won't be defined by how many AI tools they deploy. They'll be defined by how clearly they understand the problem they're solving, the signals that matter, and the distinction between noise and insight. AI doesn't reward speed alone. It rewards precision.]]></description><link>https://www.globaldataresources.io/post/2026-ai-won-t-replace-marketers-it-will-expose-who-understands-the-problem</link><guid isPermaLink="false">6970ce072ebbdbad74e46158</guid><category><![CDATA[GDR]]></category><pubDate>Thu, 22 Jan 2026 09:24:21 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/129284_a19ef431da6c47919c18801df0efd783~mv2.jpg/v1/fit/w_600,h_400,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>GDR</dc:creator></item><item><title><![CDATA[idfree insider: Your Monthly Newsletter ]]></title><description><![CDATA[If you care about: privacy-safe performance • how data actually gets activated in-market • what’s changing before it becomes common practice, idfree insider is your newsletter. No hype. No tracking. Just patterns worth paying attention to.]]></description><link>https://www.globaldataresources.io/post/idfree-insider-your-monthly-newsletter</link><guid isPermaLink="false">69662ffc0ef3e0e1c07a642b</guid><category><![CDATA[Newsletter]]></category><category><![CDATA[GDR]]></category><pubDate>Tue, 13 Jan 2026 12:06:20 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/129284_ef08fe9880724d25bc1f12c3946b7f87~mv2.jpg/v1/fit/w_600,h_400,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>GDR</dc:creator></item></channel></rss>