GLOBAL
DATA
RESOURCES

We See Patterns.
Not People.

GLOBAL
AUDIENCE ACTIVATION

Covering ~2.8B people
across 37 markets.
No IDs required.

Activate consistent audiences across EMEA, the Americas, and APAC.

Powered by behaviour analysis, geo-intelligence, and AI-assisted deployment.

Explore audiences

WHAT
CHANGED?

ADVERTISING
CHANGED

IDs became unstable.

Signal loss fragmented targeting.

Global activation became inconsistent.

GDR BUILT A
DIFFERENT MODEL

Instead of tracking individuals, GDR build scalable, privacy-first audiences.

Activate across 37 global markets without rebuilding your audiences.

GDR
COMBINES

Behavior
Lifestyle
Attitudes
Media preferences
Geo-intelligence
...

Convenience &
Compliance

Our
Services

Convenience &

Compliance

We don’t follow people.
We understand markets.

We help marketers throughout the advertising ecosystem reach real people, in the right places, at the right times.

We power smarter targeting through:

Location insights
Lifestyle-based segments (ID-free)
Omnichannel activation

Explore our Audiences

Our
Services

International Consumer Classifications (ICC)

Understand global customers faster with standardised audience profiles.

European city with a rive running through

Geo-Intelligence
And Segmentation

Deliver ads where it counts: geographically and contextually.

Multi-Layered
Audiences

Get a deeper understanding of who you’re targeting.

IDfree
Omnichannel Platform

idfree.com offers safe, easy omnichannel targeting.

IDfree GO!
Activation in the Nordics

IDfree GO! Direct from insight to activation in the Nordics.

Transparency &
Ethics

We build trust with clients & partners through ethical models.

GLOBAL PARTNER
ECOSYSTEM

We work with leading platforms, agencies, and publishers worldwide.

GDR partners

What do our partners say?

Partners' POV

“Empowering clients with location-based insights”

Édouard Petitjean
DSP Sales Director Europe, Azerion

“Integrating GDR’s advanced geo-demographic data into Hawk DSP marks a major step forward in delivering privacy-first, precise audience targeting across Europe. This partnership enhances our ability to offer clients rich, location-based insights without compromising user privacy. We’re excited to empower advertisers with scalable, cross-channel solutions that truly understand audiences at the neighbourhood level."

"Fluidly Working On Global Campaigns"

Tomas Tomasi,
Client Lead, Mindshare

"With IDfree our teams can work fluidly on campaigns with global clients & colleagues and gain valuable insight through the pre-campaign reports. Digital planning and targeting will be different without cookies, and the IDfree tool is one of the post-cookie tools we at Mindshare are looking into. The ability to target the same audience across multiple platforms from video, social, apps and display is valuable to our clients, and to us as modern marketers."

"Integration Of Privacy-Safe Data As Default"

André Thorsen
Head of Media and Partner,
atyp

"To be able to offer our customers full integration between us building, validating, and activating audiences on multiple media platforms, is why the IDfree targeting platform is valuable to us. With IDfree, we see a promising solution to the integration of privacy-safe audience data as default in the media outreach for our customers."