We segment almost 47 million different neighborhoods in
17 key consumer markets.
We segment neighborhoods,
not individuals. Our targeting is 100% GDPR compliant.
Lifestyle personas are built from real census data. They are solid, and stable over time.
With 17 local offices
we are always close by
and ready to help.
Neighborhoods reflect lifestyles, and lifestyles are key to consumption choices.
Our IDFree targeting platform
is the bridge to the new
Founded in Oslo, Norway by
it veterans, combining CRM
experts, programmatic pioneers, and academic statisticians.
We launch our neighborhood based targeting in 12 additional countries including US, UK, DACH, Poland, and Southern Europe.
From day 1 we insist on not using site traffic or behavioral targeting. Our focus is neighborhoods and census data.
We open offices and partnerships in 16 cities including New York, London, Berlin, Madrid, Amsterdam, Milano, and Hamburg.
We are preferred audience data provider in Norway, Denmark, Sweden, and Finland with the brand Nordic Data Resources.
We launch a targeting platform with access to privacy safe consumer insights, analytics, research methods, and targeted marketing.
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