PRIVACY SAFE
LIFESTYLE
TARGETING
Neighborhoods reflect lifestyles,
and lifestyles are key to consumption choices
Neighborhoods reflect lifestyles,
and lifestyles are key to consumption choices
LATEST BLOG POSTS
TRANSPARENT TARGETING
Neighborhoods reflect lifestyles, and lifestyles
are key to consumption choices
Our consumer preferences and behavior are closely
tied to our lifestyle and life phase.
The most central consumer choice is what neighborhood to live in.
In our modern world, neighborhood is a much stronger link to consumption preferences than age or gender.
Based on census data on neighborhoods and consumer classifications,,
we create lifestyle segments in full compliance with GDPR.
Globally, we segment close to 47 million different neighborhoods
in 17 key consumer markets.
Read more in our free paper
Why neighborhoods matter
PRIVACY SAFE
LIFESTYLE TARGETING
Using neighborhoods to target lifestyles
GLOBAL REACH
We use offline census data to segment almost 47 million different neighborhoods in 17 key consumer markets.
EFFICIENT
OPERATIONAL
Our lifestyle personas are
built from real census data.
They are solid
and stable over time.
Neighborhoods reflect
lifestyles, and lifestyles are
key to consumption choices.
SAFE
LOCAL KNOWLEDGE
With 17 local offices,
we are always close by
and ready to help.
We segment neighborhoods,
not individuals.
Our targeting is 100%
GDPR compliant.
GLOBAL SERVICE
OUR STORY
2015
THE BEGINNING
Founded in Oslo, Norway by
Nordic it veterans, combining CRM
experts, programmatic pioneers,
and academic statisticians.
2015
PRIVACY BY DESIGN
From day 1 we insist on not using
site traffic or behavioral targeting.
We focus on neighborhoods
and census data.
2016
NORDIC DATA RESOURCES
Preferred audience data provider
in Norway, Denmark, Sweden
and Finland with the brand
2018
GLOBAL DATA RESOURCES
We launch our neighborhood level
targeting in 12 additional countries
including US, UK, DACH, Poland,
and southern Europe.
2019
16 LOCAL OFFICES
We open offices and partnerships
in 16 cities including New York,
London, Berlin, Madrid, Amsterdam,
Milano, and Hamburg.
2019
15 NEW COUNTRIES
Including Japan, Mexico, Canada,
India, Brazil, Australia, New Zealand,
Russia and South Africa.