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Location Is A
Signal
Pattern-Based Targeting
Understanding Audiences
GDR helps marketers reach the right audience through lifestyle and location-based insight = without using cookies or IDs.
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37 markets
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2.5B consumers
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Privacy-first, no ID
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Omnichannel activation
A Global Leader In Geo-
Demographic Intelligence
GDR segments target geo-graphic areas, not individuals.
Additionally, GDR’s ID-free activation framework allows marketers to reach the same audience across multiple ecosystems without compromising privacy.
Convenience &
Compliance
Our
Services
Convenience &
Compliance
We don’t follow people.
We understand markets.
We help marketers throughout the advertising ecosystem reach real people, in the right places, at the right times.
We power smarter targeting through:
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Location insights
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Lifestyle-based segments (ID-free)
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Omnichannel activation
Our
Services
Pattern-Based
Targeting
Pick from hundreds of geo-demographic audience segments, ready for activation.
Or let our team tailor audiences to fit your local, regional, or global brief.
Life Stage
From young adults to seniors based on area age patterns.
Family Households
Families with children and shared household decisions.
Economic Profile
Local purchasing power and lifestyle priorities.
Auto Intent
Interest in car buying, financing, or dealership activity.
Fashion Interest
Trend-driven fashion and apparel demand.
Beauty & Care
Investing in skincare, wellness, and premium care products.
Tech Shoppers
Big appetite for electronics, gadgets, and home tech.
Food & Everyday
Strong everyday household and FMCG consumption.
One Audience Intelligence Platform
One audience intelligence platform.
Three ways to act - and win.
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BRANDS
Reach the audiences that matter - with confidence
GDR helps brands understand and activate real audience behaviour.
Plan and scale campaigns across markets using consistent, reliable audience patterns without using cookies/personal identifiers.
Reach The Audience That Matter
AGENCIES
Lift campaign performance - without adding complexity
GDR helps agencies reach high-value audiences across premium publisher environments.
Plan and activate seamlessly across channels, platforms, and markets using tools you already work with.
PUBLISHERS
Unlock the value of your inventory - responsibly
GDR helps publishers monetise their inventory with audience intelligence.
Enable advertisers to reach relevant audiences while protecting user trust and complying with privacy standards.
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Understanding where behaviour happens.
Understanding behaviour doesn’t start with who someone is.
It starts with where behaviour happens.
Because when you understand how places, societies, and markets move, you begin to see the patterns behind real audience behaviour.
Patterns, Not Footprints
This is the principle behind GDR.
We turn geo-demographic intelligence into stable, privacy-safe audience patterns that reveal how markets actually behave - across regions, cities, and communities.
Giving marketers clear, scalable audience intelligence built on patterns, not people.
Partners Point
“Powerful Support Of Purposeful Marketing”
Christopher Hernandez,
CEO, Nordics, Matterkind
"We seek to innovate, transform and change the future of data-driven marketing with cleaner data, customer privacy, and audience-focused optimization. By introducing IDfree targeting with privacy-safe audience data, we are fully aligned with our values of using ethically sourced data to strive to benefit brands and consumers alike."
"Fluidly Working On Global Campaigns"
Tomas Tomasi,
Client Lead, Mindshare
"With IDfree our teams can work fluidly on campaigns with global clients & colleagues and gain valuable insight through the pre-campaign reports. Digital planning and targeting will be different without cookies, and the IDfree tool is one of the post-cookie tools we at Mindshare are looking into. The ability to target the same audience across multiple platforms from video, social, apps and display is valuable to our clients, and to us as modern marketers."
"Integration Of Privacy-Safe Data As Default"
André Thorsen
Head of Media and Partner,
atyp
"To be able to offer our customers full integration between us building, validating, and activating audiences on multiple media platforms, is why the IDfree targeting platform is valuable to us. With IDfree, we see a promising solution to the integration of privacy-safe audience data as default in the media outreach for our customers."
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Let's
Talk
Give us a few keywords and we'll call you back.
