Global Data Resources
- May 6
Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.
In our modern world, the neighbourhood
we live in is a much stronger link to our consumption preferences than age or gender.
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GLOBAL DATA
RESOURCES
PRIVACY-SAFE TARGETING
Data Quality. Data Ethics. Data Privacy.
These are the founding pillars we build our products and company on.
Global Data Resources (GDR) is a Martech Privacy Pioneer and provides digital marketers with privacy-safe and enriched audience data without collecting user data through third-party cookies.
GDR works with hundreds of global clients and media agencies, and we partner with some of
the most reliable and transparent data providers and analysts in the industry.
We currently offer digital consumer classification data and/or interest data for
35 markets, covering +750 million people across Europe, the USA, and Asia.
OPERATIONAL
We help brands, agencies and publishers transition to non-intrusive targeting by providing privacy-safe audience data.
EFFICIENT
People and families with similar life phases and similar income levels tend to cluster together.
PRIVACY-SAFE
We do not use or allow
private user data. Our
targeting is 100%
GDPR/CCPA compliant.
AUDIENCE DATA
Pre-built audiences or
unique combinations of
privacy-safe segmentation
data per country.
ABOUT US
2015
THE BIRTH
OF GDR
Founded in Oslo, Norway by technology veterans, combining CRM experts, programmatic pioneers, and academic statisticians.
2018
GLOBAL DATA
RESOURCES
We offer neighbourhood based targeting in 12 additional locations incl. US, UK, DACH, Poland, and Southern Europe.
2015
PRIVACY
BY DESIGN
From day 1, we insist on not using site traffic or behavioural targeting. Our key unit is neighbourhoods and offline census data.
2019
LOCAL
OFFICES
We open offices and partnerships in 16 cities like New York, London, Berlin, Madrid, Amsterdam, Milan, and Hamburg.
2016
NORDIC DATA
RESOURCES
We are the preferred audience data provider in Norway, Denmark, Sweden, and Finland with the brand
Nordic Data Resources.
2020
IDFREE
TARGETING
We launch idfree.com:
The targeting platform with privacy-safe audience data, instant validation & online omnichannel activation.
FIND US HERE
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