PRIVACY SAFE
LIFESTYLE TARGETING
ACROSS ALL PLATFORMS
WHY TARGET NEIGHBORHOODS?
Neighborhoods reflect lifestyles,
and lifestyles are key to consumption choices
Neighborhoods reflect lifestyles,
and lifestyles are key to consumption choices
TRANSPARENT
NEIGHBORHOOD TARGETING
Neighborhoods reflect lifestyles,
and lifestyles are key to consumption choices
Our consumer preferences and behavior are closely tied to our lifestyle.
​
The most central consumer choice is what neighborhood to live in.
​
In our modern world, neighborhood is a much stronger link
to consumption preferences than age or gender.
​
Based on neighborhood data and consumer classifications
we create lifestyle segments in full compliance with GDPR.
We segment 46,445,756 different neighborhoods
in 17 key consumer markets.
​
Read more in our free paper
Why neighborhoods matter
PRIVACY SAFE
AUDIENCE TARGETING
WITH REACH
Using neighborhoods to target lifestyles
GLOBAL REACH
We use offline census data to segment 46,445,756 different neighborhoods in
17 key consumer markets.
EFFICIENT
OPERATIONAL
Our lifestyle personas are
built from real census data.
They are solid
and stable over time.
Neighborhoods reflect
lifestyles, and lifestyles are
key to consumption choices.
SAFE
LOCAL KNOWLEDGE
With 17 local offices,
we are always close by
and ready to help.
We segment neighborhoods,
not individuals.
Our targeting is 100%
GDPR compliant.
GLOBAL SERVICE
OUR STORY
PRIVACY BY DESIGN 2015
From the first day we insisted on not using
site traffic or behavioral targeting.
We focused on neighborhoods and census data.
GLOBAL DATA RESOURCES 2018
Launch of our neighborhood targeting in additional
12 countries including US, UK, DACH,
Polandand southern Europe.
2015 COMPANY FOUNDATION
Founded in Oslo, Norway by Nordic internet and data veterans combining CRM experts, programmatic pioneers and academic statisticians.
2016 NORDIC DATA RESOURCES
2019 16 LOCAL OFFICES
Opening offices and partnerships in 16 cities
including New York, London, Berlin, Madrid,
Amsterdam, Milano and Hamburg.
ADDING 15 NEW COUNTRIES 2019
Including Japan, Mexico, Canada, India, Brazil,
Australia, New Zealand, Russia and South Africa.
OUR STORY
2015
PRIVACY BY DESIGN
From day 1 we insist on not using
site traffic or behavioral targeting.
We focus on neighborhoods
and census data.
2018
GLOBAL DATA RESOURCES
We launch our neighborhood
targeting in 12 additional countries
including US, UK, DACH, Poland,
and southern Europe.
Including Japan, Mexico, Canada,
India, Brazil, Australia, New Zealand,
Russia and South Africa.
2019
15 NEW COUNTRIES
2015
COMPANY FOUNDATION
Founded in Oslo, Norway by
Nordic it veterans, combining CRM
experts, programmatic pioneers,
and academic statisticians.
2016
NORDIC DATA RESOURCES
Preferred 3rd party data in Norway,
Denmark, Sweden and Finland under
the brand Nordic Data Resources.
2019
16 LOCAL OFFICES
We open offices and partnerships
in 16 cities including New York,
London, Berlin, Madrid, Amsterdam,
Milano, and Hamburg.
2019
ADFORM GLOBAL
TRUSTED PARTNER
Built-in privacy and data
transparency appoints us
Adform Global Trusted Partner.