Global Data Resources
- Nov 10
Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.
In our modern world, the neighbourhood
we live in is a much stronger link to our consumption preferences than age or gender.
Download
changing targeting
PRIVACY PIONEERS
Global Data Resources (GDR) is built on a strong vision:
We want to provide agencies and advertisers with safe and efficient online targeting - without collecting consumers' private data.
PREDICTIVE PATTERNS
We use offline, privacy-safe neighbourhood data to classify the full population in 17 major markets, covering +750 million people.
Our dynamic cluster algorithm and data partnerships allow us to predict social demographics and relevant consumer consumption patterns - safely and efficiently.
Global Data Resources (GDR) is the owner and developer of the privacy-safe targeting tool: idfree.com
We allow marketing teams to easily build audiences, get instant validation, and gain insight before activation.
ONLINE OMNICHANNEL
idfree.com integrates with a growing number of DSPs and SSPs to enable activating the same audience on channels like display, video, mobile, DOOH, and on social media.
Here is a short introduction to IDFree targeting.
Be in the know with the newsletter IDFree Insider.
NEIGHBOURHOODS
NEIGHBOURHOODS
REFLECT LIFESTYLES
AND LIFESTYLES ARE KEY TO CONSUMPTION CHOICES
In our modern world, the neighbourhood we live in is a much stronger link to our consumption preferences than age or gender.
With our dynamic cluster algorithm and data partnerships, we can safely and efficiently predict social demographics and relevant consumer consumption patterns.
TRANSPARENT DATA
OPERATIONAL
Lifestyle personas are built from real census data. They are solid, and stable over time.
EFFICIENT
Neighbourhoods reflect lifestyles, and lifestyles are key to consumption choices.
SAFE
We segment neighbourhoods,
not individuals. Our targeting is 100% GDPR/CCPA compliant.
ABOUT US
2015
THE BIRTH
OF GDR
Founded in Oslo, Norway by
technology veterans, combining CRM experts, programmatic pioneers, and academic statisticians.
2018
GLOBAL DATA RESOURCES
We offer neighbourhood based targeting in 12 additional locations incl. US, UK, DACH, Poland, and Southern Europe.
2015
PRIVACY
BY DESIGN
From day 1, we insist on not using site traffic or behavioural targeting.
Our basis is neighbourhoods and census data.
2019
LOCAL
OFFICES
We open offices and partnerships in 16 cities like New York, London, Berlin, Madrid, Amsterdam, Milan, Hamburg.
2016
NORDIC DATA RESOURCES
We are the preferred audience data provider in Norway, Denmark, Sweden, and Finland with the brand
Nordic Data Resources.
2020
IDFREE
TARGETING
We launch idfree.com:
The targeting platform with privacy-safe audience data, instant validation & online omnichannel activation.
FIND US HERE
 |  |  |
|---|---|---|
 |  |  |
 |  |  |
 |  |  |
 |  |