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GLOBAL
DATA
RESOURCES
We See Patterns.
Not People.
GLOBAL
AUDIENCE
ACTIVATION
Activate consistent audiences across
EMEA, the Americas, and APAC.
Powered by behaviour analysis, geo-
intelligence, and AI-assisted deployment.
Covering 2.8B people across 37 markets.
No IDs required.
Geo Intel
Our insight is owered by behaviour analysis, geo- intelligence, and AI-assisted deployment.
True Global
We give modern marketers the ability to activate consistent audiences across EMEA, APAC, and the Americas.
IDfree
Our AI-assisted activation tool, IDfree, provides consistency, scalability, and privacy-first targeting.
ADVERTISING
CHANGED
The industry is moving away from identity.
GDR has been building beyond it for
10+ years.
We base our privacy-native audience targeting
around a simple principle:
We see patterns. Not people.
Instead of relying on personal identifiers,
we use geo-intelligence, behavioural insights,
lifestyle data and consumer research.
Advertising
Changed
Cookies, device IDs, and other personal identifiers used to let marketers follow & profile individuals across the digital ecosystem.
GDR Built a
Better Model
Today, the answer isn’t to find another way to follow people.
It’s to understand audiences without needing to identify them.
One-Audience
Logic
We give marketers a consistent way to build and activate
the same audience across 37 global markets.
Convenience &
Compliance
Our
Services
Convenience &
Compliance
We don’t follow people.
We understand markets.
We help marketers throughout the advertising ecosystem reach real people, in the right places, at the right times.
We power smarter targeting through:
-
Location insights
-
Lifestyle-based segments (ID-free)
-
Omnichannel activation
Our
Services
“Empowering clients with location-based insights”
Édouard Petitjean
DSP Sales Director Europe
Azerion
“Integrating GDR’s advanced geo-demographic data into Hawk DSP marks a major step forward in delivering privacy-first, precise audience targeting across Europe. This partnership enhances our ability to offer clients rich, location-based insights without compromising user privacy. We’re excited to empower advertisers with scalable, cross-channel solutions that truly understand audiences at the neighbourhood level."
"Fluidly Working On Global Campaigns"
Tomas Tomasi,
Client Lead, Mindshare
"With IDfree our teams can work fluidly on campaigns with global clients & colleagues and gain valuable insight through the pre-campaign reports. Digital planning and targeting will be different without cookies, and the IDfree tool is one of the post-cookie tools we at Mindshare are looking into. The ability to target the same audience across multiple platforms from video, social, apps and display is valuable to our clients, and to us as modern marketers."
"Integration Of Privacy-Safe Data As Default"
André Thorsen
Head of Media and Partner,
atyp
"To be able to offer our customers full integration between us building, validating, and activating audiences on multiple media platforms, is why the IDfree targeting platform is valuable to us. With IDfree, we see a promising solution to the integration of privacy-safe audience data as default in the media outreach for our customers."
IDFREE
AI-TOOL
From brief to live DSP deal ID
in under 60 seconds.
We're on a mission to reduce complexity
at every step of the workflow.
Our activation tool, IDfree, lets marketers
activate intelligent audiences - built on
46M geo-demographic data points -
in the Nordics (Denmark, Finland,
Norway, Sweden).
Simple sign up and log in.
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Smarter
Gone is the need to navigate multiple platforms, datasets, and technical workflows.
Cheaper
GDR's AI-assisted campaign tool, IDfree.ai, transforms complex data into simple workflows.
Faster
From brief to live DSP deal ID in 60 seconds.
Powered by 46M geodemographic data points.
PRODUCTS
BY GDR
Less complexity & better marketing
when working with GDR's products:
-
No personal identifiers.
-
No cookie dependency.
-
Privacy-safe methodologies.
-
Transparent audience modelling.
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Responsible data practices.
-
Ethical activation frameworks.
Behaviour-based audiences built for scalable omnichannel delivery.
Real-world geographic context that strengthens precision without relying on personal IDs.
Location intelligence is linking audience behaviour to where people live, move, and engage.
IDfree supports marketers' move from audience insight to live campaigns quickly & efficiently.
Omnichannel
Delivery
Activate consistently across global DSP environments.
- 37 markets.
- 2.8B people.
GDR products are based on:
- Transparent methodologies.
- Privacy-safe activation.
- Responsible audience intelligence.
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