PRIVACY-SAFE TARGETING

Data Quality. Data Ethics. Data Privacy.

These are the founding pillars we build our products and company on.

 

Global Data Resources (GDR) is a Martech Privacy Pioneer and provides digital marketers with privacy-safe and enriched audience data without collecting user data through third-party cookies.

GDR works with hundreds of global clients and media agencies, and we partner with some of

the most reliable and transparent data providers and analysts in the industry.

We currently offer digital consumer classification data and/or interest data for

35 markets, covering +750 million people across Europe, the USA, and Asia.

 

OPERATIONAL

We help brands, agencies and publishers transition to non-intrusive targeting by providing privacy-safe audience data.

EFFICIENT

People and families with similar life phases and similar income levels tend to cluster together.

 

PRIVACY-SAFE

We do not use or allow
private user data. Our 
targeting is 100% 
GDPR/CCPA compliant.


 

AUDIENCE DATA

Pre-built audiences or 
unique combinations of 
privacy-safe segmentation 
data per country.


 

 

ABOUT US

2015
THE BIRTH
OF GDR

Founded in Oslo, Norway by technology veterans, combining CRM experts, programmatic pioneers, and academic statisticians.

2018
GLOBAL DATA
RESOURCES

We offer neighbourhood based targeting in 12 additional locations incl. US, UK, DACH, Poland, and Southern Europe.

2015
PRIVACY
BY DESIGN

From day 1, we insist on not using site traffic or behavioural targeting. Our key unit is neighbourhoods and offline census data.

2019
LOCAL
OFFICES

We open offices and partnerships in 16 cities like New York, London, Berlin, Madrid, Amsterdam, Milan, and Hamburg.

2016
NORDIC DATA
RESOURCES

We are the preferred audience data provider in Norway, Denmark, Sweden, and Finland with the brand

Nordic Data Resources.

2020
IDFREE
TARGETING

We launch idfree.com:

The targeting platform with privacy-safe audience data, instant validation & online omnichannel activation. 

FIND US HERE

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