Global Data Resources (GDR) is built on a strong vision:
We want to provide agencies and advertisers with safe and efficient online targeting - without collecting consumers' private data.
We use offline, privacy-safe neighbourhood data to classify the full population in 16 major markets, covering +750 million people.
Our dynamic cluster algorithm and data partnerships allow us to predict social demographics and relevant consumer consumption patterns - safely and efficiently.
Global Data Resources (GDR) is the owner and developer of the privacy-safe targeting tool: idfree.com
We allow marketing teams to easily build audiences, get instant validation, and gain insight before activation.
idfree.com integrates with a growing number of DSPs and SSPs to enable activating the same audience on channels like display, video, mobile, DOOH, and on social media.
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AND LIFESTYLES ARE KEY TO CONSUMPTION CHOICES
In our modern world, the neighbourhood we live in is a much stronger link to our consumption preferences than age or gender.
With our dynamic cluster algorithm and data partnerships, we can safely and efficiently predict social demographics and relevant consumer consumption patterns.