Global

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Targeting

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WHO WHY HOW

Global Data Resources is built on a strong vision:

We want to provide agencies and advertisers with safe and efficient online targeting without

collecting consumers' private data.

 

We use offline, privacy safe neighborhood data to classify the full population in 15 major markets,

covering +750 million people.

 

Our dynamic cluster algorithm and data partnerships allow us to predict social-demographics and

relevant consumer consumption patterns - safely and efficiently. 

 

NEWS

NEIGHBORHOODS MATTER

 

PRIVACY SAFE TARGETING

  • GLOBAL REACH

    We use privacy safe data to classify the full population in 15 major markets = +750 mio people.

  • OPERATIONAL

    Lifestyle personas are built from real census data. They are solid, and stable over time.

  • EFFICIENT

    Neighborhoods reflect lifestyles, and lifestyles are key to consumption choices.

  • SAFE

    We segment neighborhoods,

    not individuals. Our targeting is 100% GDPR/CCPA compliant.

  • LOCALS

    With 17 local offices

    we are always close by

    and ready to help.

  • IDFREE

    Our IDFree targeting platform

    is the bridge to cookieless

    omnichannel advertising.

 

ABOUT US

  • THE BEGINNING

    Founded in Oslo, Norway by
    it veterans, combining CRM

    experts, programmatic pioneers, and academic statisticians.

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    PRIVACY BY DESIGN

    From day 1 we insist on not using site traffic or behavioral targeting. Our focus is neighborhoods and census data.

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    NORDIC DATA RESOURCES

    We are preferred audience data provider in Norway, Denmark, Sweden, and Finland with the brand Nordic Data Resources.

  • On Top of the World
    GLOBAL DATA RESOURCES

    We launch our neighborhood based targeting in 12 additional countries including US, UK, DACH, Poland, and Southern Europe.

  • Office
    LOCAL OFFICES

    We open offices and partnerships in 16 cities including New York, London, Berlin, Madrid, Amsterdam, Milano, and Hamburg.

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    IDFREE TARGETING

    We launch a targeting platform with access to privacy safe consumer insights, analytics, research methods, and targeted marketing. 

 

FIND US HERE

 

REACH US

 
 
Neighborhood

Neighborhoods reflect lifestyles. 

And lifestyles are key to

consumption choices.

In our modern world, neighborhood is a much stronger link to consumption preferences than age or gender.

Our dynamic cluster algorithm and data partnerships allow us to safely and efficiently predict social-demographics and relevant consumer consumption patterns - safely & efficiently. 

Menu
Offices

Amsterdam

Berlin

Copenhagen

Denver

Gothenburg

Hamburg

Helsinki

Lisbon

London

Madrid

Valletta

Milan

New York

Oslo

Poznan

Stockholm

Tokyo

Social
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