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Global Data Resources
We See Patterns.
Not People.
GDR brings together audience intelligence, geo-demographic insights and an ethical data approach.
We help modern marketers activate consistent audiences across EMEA, the Americas and APAC.
GLOBAL
DATA
RESOURCES
Audience intelligence for a world beyond identity.
GDR helps marketers understand audiences, places and behaviour - without relying on personal identifiers.
We combine geo-intelligence, consumer insight, classification and technology to make audience understanding more useful, scalable and actionable.
37 markets.
2.8B consumers.
10+ years of experience.
WHY GDR
Global campaigns shouldn't require reinventing the audience in every market.
GDR creates a consistent audience logic across markets while preserving local relevance.
37 markets
2.8B consumers
10+ years of experience
One audience logic.
Every market.
WHAT WE DO
The advertising industry is changing. Identity is becoming less reliable.
AI is changing how audiences are built. But marketers still need scale, relevance and performance.
GDR brings the pieces together.
Understand audiences.
Understand places.
Build better signals.
BEYOND IDENTITY
The old model was built around identifying people.
The new model is about understanding patterns.
GDR works with behaviour, context and geography to help marketers reach relevant audiences without needing to know who they are.
Patterns, not profiles.
Context, not identity.
Intelligence, not assumptions.
GDR brings together audience intelligence, geo-demographic insights and an ethical data approach.
We help modern marketers activate consistent audiences across EMEA, the Americas and APAC.
PRODUCTS
One Platform.
Multiple Ways To Understand Audiences.
GDR brings together the intelligence, classification and activation tools needed to work with audiences in a privacy-first world.
AUDIENCE INTELLIGENCE
Go beyond demographics with consumer, lifestyle and behavioural insight built for modern audience planning.
GEO INTELLIGENCE
Understand where audiences live, what shapes their behaviour and where opportunities exist.
ICC BY GDR
A consistent framework for understanding audiences across markets - built around affluence and life stages.
PARTNER
ECOSYSTEM
Trusted By The People Shaping Modern Advertising.
GDR works with leading players across the advertising ecosystem.
Together, we connect audience intelligence with the platforms, media and teams that put it to work.
Across markets.
Across channels.
Together.
Convenience &
Compliance
Our
Services
Convenience &
Compliance
We don’t follow people.
We understand markets.
We help marketers throughout the advertising ecosystem reach real people, in the right places, at the right times.
We power smarter targeting through:
-
Location insights
-
Lifestyle-based segments (ID-free)
-
Omnichannel activation
Our
Services
EMPOWERING CLIENTS WITH RICH, LOCATION-BASED INSIGHT
Édouard Petitjean
DSP Sales Director Europe
Azerion
“Integrating GDR’s advanced geo-demographic data into Hawk DSP marks a major step forward in delivering privacy-first, precise audience targeting across Europe. This partnership enhances our ability to offer clients rich, location-based insight without compromising user privacy. We’re excited to empower advertisers with scalable, cross-channel solutions that truly understand audiences at the neighbourhood level."
"Fluidly Working On Global Campaigns"
Tomas Tomasi,
Client Lead, Mindshare
"With IDfree our teams can work fluidly on campaigns with global clients & colleagues and gain valuable insight through the pre-campaign reports. Digital planning and targeting will be different without cookies, and the IDfree tool is one of the post-cookie tools we at Mindshare are looking into. The ability to target the same audience across multiple platforms from video, social, apps and display is valuable to our clients, and to us as modern marketers."
"Integration Of Privacy-Safe Data As Default"
André Thorsen
Head of Media and Partner,
atyp
"To be able to offer our customers full integration between us building, validating, and activating audiences on multiple media platforms, is why the IDfree targeting platform is valuable to us. With IDfree, we see a promising solution to the integration of privacy-safe audience data as default in the media outreach for our customers."
IDFREE
PLATFORM
Built for marketers.
Powered by AI.
IDfree.ai puts audience intelligence and activation into one simple workflow.
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AFTER IDENTITY
The old way meant navigating multiple platforms, datasets and technical workflows.
Now, you let AI handle the complexity in the background.
Less complexity.
More audience intelligence.
37
GLOBAL MARKETS
TO CHOOSE
2.8 B
GLOBAL CONSUMERS
TO REACH
10+
YEARS OF
GDR EXPERIENCE
24
PARTNERS AMONG
GLOBAL LEADERS
ABOUT
GDR
Built on data.
Driven by curiosity.
GDR is an audience intelligence company built for the changing advertising landscape.
We help brands, agencies and publishers understand where audiences are, what shapes them and how to reach them.
Our approach combines data, technology and responsible thinking.
We see patterns.
Not people.
WAY OF WORKING
Our approach combines sophisticated modelling with responsible data practices.
This enables us to create audiences that are useful, scalable and built for the changing advertising landscape.
Complex data.
Clear principles.
IDFREE
INSIDER
Monthly insights.
LinkedIn or email.
What’s changing in advertising.
What we think about it.
Get a monthly dose of audience intelligence, AI, data and industry perspectives.
Available on LinkedIn
or email.
CONTACT
Looking for a specific audience?
Exploring a new market?
Want to see what IDfree.ai can do?
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