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GLOBAL
AUDIENCE ACTIVATION
Covering ~2.8B people across 37 markets.
No IDs required.
Activate consistent audiences across EMEA, the Americas, and APAC.
Powered by behaviour, geo-intelligence, and
AI-assisted deployment.
WHAT
CHANGED?
ADVERTISING
CHANGED
IDs became unstable.
Signal loss fragmented targeting.
Global activation became inconsistent.
GDR BUILT A
DIFFERENT MODEL
Instead of tracking individuals, GDR build scalable, privacy-first audiences.
Activate across 37 global markets without rebuilding your audiences.
GDR
COMBINES
Behavior
Lifestyle
Attitudes
Media preferences
Geo-intelligence
...
Convenience &
Compliance
Our
Services
Convenience &
Compliance
We don’t follow people.
We understand markets.
We help marketers throughout the advertising ecosystem reach real people, in the right places, at the right times.
We power smarter targeting through:
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Location insights
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Lifestyle-based segments (ID-free)
-
Omnichannel activation
Our
Services
“Empowering clients with location-based insights”
Edouard Petitjean
DSP Sales Director Europe at Azerion
“Integrating GDR’s advanced geo-demographic data into Hawk DSP marks a major step forward in delivering privacy-first, precise audience targeting across Europe. This partnership enhances our ability to offer clients rich, location-based insights without compromising user privacy. We’re excited to empower advertisers with scalable, cross-channel solutions that truly understand audiences at the neighbourhood level."
"Fluidly Working On Global Campaigns"
Tomas Tomasi,
Client Lead, Mindshare
"With IDfree our teams can work fluidly on campaigns with global clients & colleagues and gain valuable insight through the pre-campaign reports. Digital planning and targeting will be different without cookies, and the IDfree tool is one of the post-cookie tools we at Mindshare are looking into. The ability to target the same audience across multiple platforms from video, social, apps and display is valuable to our clients, and to us as modern marketers."
"Integration Of Privacy-Safe Data As Default"
André Thorsen
Head of Media and Partner,
atyp
"To be able to offer our customers full integration between us building, validating, and activating audiences on multiple media platforms, is why the IDfree targeting platform is valuable to us. With IDfree, we see a promising solution to the integration of privacy-safe audience data as default in the media outreach for our customers."
ID-FREE
From brief to live DSP deal ID
in under 60 seconds.
Describe your target audience in plain language.
IDfree.ai transforms it into activation-ready audiences instantly.
Currently opening access in limited regional cohorts.
Cookie-free audience intelligence for the Nordics.
Powered by 46M geo-demographic data points.
GLOBAL
SCALE
One consistent audience logic.
From Belgium to Brazil.
GDR activates audiences across:
-
EMEA
-
The Americas
-
APAC
Using the same privacy-first methodology across all supported markets.
No personal data, cookie tracking, or device identifiers are used.
37 markets
~2.8B consumers
Same activation model
Global DSP compatibility
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YOU GET
Built for modern activation.
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Audience Activation
Behaviour-based audiences built for scalable omnichannel delivery.
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Geo Intelligence
Real-world geographic context that strengthens targeting precision without relying on personal IDs.
-
ICC
Location intelligence connecting audience behaviour with where people live, move, and engage.
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AI-Assisted Activation
From natural-language brief to deployment-ready audiences in seconds.
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Omnichannel Delivery
Activate consistently across global DSP environments.
GLOBAL INSIGHT
Insight grounded in real-world behaviour.
GDR is informed and current:
We answer most frequent questions about ID-free.
Would you like to book GDR for a public event?
NEWSLETTER
LinkedIn.
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