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WHO WHY HOW
Global Data Resources is built on a strong vision:
We want to provide agencies and advertisers with safe and efficient online targeting without
collecting consumers' private data.
We use offline, privacy-safe neighbourhood data to classify the full population in 15 major markets,
covering +750 million people.
Our dynamic cluster algorithm and data partnerships allow us to predict social-demographics
and relevant consumer consumption patterns - safely and efficiently.
Neighbourhoods reflect lifestyles.
And lifestyles are key to
In our modern world, the neighbourhood is a much stronger link to consumption preferences than age or gender.
Our dynamic cluster algorithm and data partnerships
allow us to safely and efficiently predict social demographics and relevant consumer consumption patterns
- safely & efficiently.