Writing on Glass

changing targeting

PRIVACY PIONEERS

Global Data Resources (GDR) is built on a strong vision:  

We want to provide agencies and advertisers with safe and efficient online targeting - without collecting consumers' private data.

 

PREDICTIVE PATTERNS

We use offline, privacy-safe neighbourhood data to classify the full population in 17 major markets, covering +750 million people.

 

Our dynamic cluster algorithm and data partnerships allow us to predict social demographics and relevant consumer consumption patterns - safely and efficiently. 

Global Data Resources (GDR) is the owner and developer of the privacy-safe targeting tool: idfree.com

We allow marketing teams to easily build audiences, get instant validation, and gain insight before activation.

 

ONLINE OMNICHANNEL

idfree.com integrates with a growing number of DSPs and SSPs to enable activating the same audience on channels like display, video, mobile, DOOH, and on social media.

Here is a short introduction to IDFree targeting.

Be in the know with the newsletter IDFree Insider.

 

NEW POSTS

 

NEIGHBOURHOODS 

 
NEIGHBOURHOODS
REFLECT LIFESTYLES
 
AND LIFESTYLES ARE KEY TO CONSUMPTION CHOICES 

 

 

In our modern world, the neighbourhood we live in is a much stronger link to our consumption preferences than age or gender.

With our dynamic cluster algorithm and data partnerships, we can safely and efficiently predict social demographics and relevant consumer consumption patterns.

TRANSPARENT DATA 

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OPERATIONAL

Lifestyle personas are built from real census data. They are solid, and stable over time.

 

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EFFICIENT

Neighbourhoods reflect lifestyles, and lifestyles are key to consumption choices.

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SAFE

We segment neighbourhoods,
not individuals. Our targeting is 
100% GDPR/CCPA compliant.

 

ABOUT US

Startup
2015
THE BIRTH
OF GDR

Founded in Oslo, Norway by
technology veterans, combining CRM experts, programmatic pioneers, and academic statisticians.

Compass
2018
GLOBAL DATA RESOURCES

We offer neighbourhood based targeting in 12 additional locations incl. US, UK, DACH, Poland, and Southern Europe.

Residential Neighbourhood
2015
PRIVACY
BY DESIGN

From day 1, we insist on not using site traffic or behavioural targeting.

Our basis is neighbourhoods and census data.

Office Space
2019
LOCAL
OFFICES

We open offices and partnerships in 16 cities like New York, London, Berlin, Madrid, Amsterdam, Milan, Hamburg.

Cozy Living Room
2016
NORDIC DATA RESOURCES

We are the preferred audience data provider in Norway, Denmark, Sweden, and Finland with the brand

Nordic Data Resources.

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2020
IDFREE
TARGETING

We launch idfree.com:

The targeting platform with privacy-safe audience data, instant validation & online omnichannel activation. 

 

FIND US HERE

 

REACH US

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