Multi-Layered Audiences

MULTI-LAYERED AUDIENCES
Multi-layered audiences give marketers a deeper, more dynamic understanding of who they’re targeting.

Instead of relying on a single variable like age or location, GDR’s approach combines multiple layers of consumer data - such as lifestyle, attitudes, behaviours, and media preferences - enriched with geo-intelligence.

This geographic layer reveals where these audiences live, work, and engage, adding powerful context to your targeting strategy.

The result? Smarter planning, more relevant messaging, and higher impact across every channel and market.