top of page
Home

INTERNATIONAL
CONSUMER
CLASSIFICATIONS (ICC)

Globally Consistent
Lifestyle Classifications. 

International Consumer Classifications (ICC) by GDR is a globally consistent lifestyle classification framework.

 

It's designed for modern marketers to use one unified lifestyle classification system across international markets.

Globally consistent
audience intelligence.

GDR brings together audience intelligence, geo-demographic insights and an ethical data approach.

 

We help modern marketers activate consistent audiences across EMEA, the Americas and APAC.

GLOBAL CONSISTENCY

​Globally consistent, locally relevant audience classification for international marketing.

​

Create a common language for understanding audiences across borders.

​

Consistent audience definitions.
Comparable audience profiles across markets.

 

Supports international planning.

Reach our Team

LOCAL REALITY

Combine affluence and life stage to understand how audiences differ across markets.

​

Affluence-based classification.
Life-stage segmentation.
Pre-family, young families, families & mature households.
Locally relevant consumer profiles.


Lifestyle-driven

audience understanding.

The ICC Model PDF

INSIGHT - ACTIVATION

Turn a consistent audience framework into smarter planning, comparison and activation.

​

Strategic audience planning.
Market comparison.
International campaign alignment.
Cross-border audience discovery.


Integration across marketing platforms.

The ICC Model PDF

Scale Audience Strategy
Across Markets

International Consumer Classifications (ICC) by GDR.

​

Explore globally consistent audience intelligence designed for modern marketing.

ICC-01.png
bottom of page