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Hyggelig morgenstund

Globally
Consistent
Lifestyle Classification 

ICC
BY GDR

International Consumer Classification (ICC) By GDR.

ICC by GDR is a globally consistent lifestyle classification framework.

 

It's designed for you to use one unified lifestyle classification system across international markets.

PRODUCTS

Consistency
Across Markets.

International marketing requires consistent audience frameworks that still reflect local realities.

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ICC by GDR helps organisations compare, analyse, and activate scalable audiences.

Scale Audience Strategy
Across Markets

International Consumer Classification (ICC)

by GDR.

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Explore globally consistent audience intelligence designed for modern marketing.

ICC-01.png

ICC BY GDR

Built For International Marketing.

ICC by GDR supports:

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  • Global brands

  • Agencies

  • Publishers

  • Media owners

  • Market analysts

  • Audience strategists

PRODUCTS

Why ICC Win.

A consistent audience framework improves:

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  • Strategic planning

  • Market comparisons

  • International scaling

  • Campaign alignment

  • Audience understanding

  • Cross-border activation

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