INTERNATIONAL
CONSUMER
CLASSIFICATIONS (ICC)
Globally consistent
lifestyle classifications.
International Consumer Classifications (ICC) by GDR is a globally consistent lifestyle classification framework.
It's designed for modern marketers to use one unified lifestyle classification system across international markets.
Globally consistent
audience intelligence.
GDR brings together audience intelligence, geo-demographic insights and an ethical data approach.
We help modern marketers activate consistent audiences across EMEA, the Americas and APAC.
GLOBAL CONSISTENCY
Globally consistent, locally relevant audience classification for international marketing.
Create a common language for understanding audiences across borders.
Consistent audience definitions.
Comparable audience profiles across markets.
Supports international planning.
Scale Audience Strategy
Across Markets
International Consumer Classifications (ICC) by GDR.
Explore globally consistent audience intelligence designed for modern marketing.
