IDFREE
AI-powered audience activation
for advertising beyond identity.
IDfree is an audience activation platform
- with a self-service tool in IDfree AI.
We've designed IDfree to make sophisticated audience targeting simpler, faster and more accessible to modern marketing teams.
From a plain-language audience brief to an activation-ready audience in under 60 seconds.
Without cookies, personal tracking, or
unnecessary technical complexity.
Powered by 46M geo-demographic data points.
GDR brings together audience intelligence, geo-demographic insights and an ethical data approach.
We help modern marketers activate consistent audiences across EMEA, the Americas and APAC.
LESS COMPLEXITY
Whether activating nationally or across multiple regions, IDfree.ai is designed to scale with modern campaign demands.
AI handles the complex work in the background – helping build, validate and prepare the audience for activation.
The result is a simple four-step workflow taking an audience from brief to a live DSP deal ID in under 60 seconds.
DESIGNED FOR USERS
IDfree is based on GDR's audience intelligence, allowing marketers to work with audience concepts in their own language while retaining access to sophisticated underlying data.
No personal tracking.
No dependency on cookies.
Faster operational workflows.
Scalable activation.
Privacy-safe by design.
Built for the future of advertising.
MEEETING CHALLENGES
The industry is moving beyond cookies and personal identifiers.
At the same time, marketers still need:
Scalable audience activation.
Measurable performance.
Efficient workflows.
IDfree.ai is built to meet that challenge.
First launched in the Nordics, then Germany, Austria & Switzerland - more to come.
