GDR brings together audience intelligence, geo-demographic insights and an ethical data approach.
We help modern marketers activate consistent audiences across EMEA, the Americas and APAC.
SMART TALK
Straight conversations
with the people behind GDR.
In Smart Talk, we sit down with our people to talk about the ideas, technology and industry shifts shaping advertising and data
without the corporate fluff.
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Different perspectives.
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Real experiences.
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And occasionally, a strong opinion.
We talk with GDR's co-founder and CEO, Per Kristian Tandberg, about:
AI agents that don’t care who you are.
The privacy bet that never had a triumphant moment.
And why GDR spent years assuming the US was closed to them.
PER K. TANDBERG
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We asked GDR's co-founder and CDO, Ulrik Larsen, to discuss the thinking behind IDfree AI.
How is AI transforming audience activation?
Why may the future of marketing be less about tracking individuals and more about understanding patterns?
ULRIK LARSEN
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We sat down with GDR's co-founder and COO, Gunnar Kihl, to talk about partnerships, the changing role of sales, and why the human connection still matters in an increasingly automated industry.
Gunnar has spent decades in digital advertising. He's seen the industry reinvent itself more than once.
GUNNAR KIHL
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