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FAQ

  • Why IDFree Targeting?
    Three decades of identifying, tracking and storing users’ private data are ending. Lately, Apple has diminished apps’ ability to track iPhone users and Google has long announced it phases out 3rd party cookies. ​ By targeting IDFree, you can stop worrying about how to adjust to privacy on any platform, device or channel. PRIVACY AS DEFAULT GDR is based on Privacy-by-Design. Our data models does not rely on tracking online IDs or other private information. We only work with anonymous, official data on neighborhood level in our audience building. The IDFree targeting platform allows you to both buy pre-build audiences to push and to build unique audiences from variables and/or your 1st party data. We have the platform to lift your/your clients' targeting to reach unique audiences while respecting data privacy as default. See more about our IDFree Targeting See more about Privacy in out Blog See the IDFree paper: Google Going IDFree?
  • Activation: Who Accepts What?
    What types of data are accepted on which platforms:
  • Longitude & Latitude (LL) .CSV file
    WHAT You receive a list of longitude and latitude (LL). Our delivery is a .csv file (simple excel with no formatting). HOW The lists of longitude and latitude (LL) can be used directly in DV360, YouTube, Facebook, and Instagram as well as for hyperlocal targeting (mobile devices only) in Adform, Xandr and other DSPs.
  • Zip Codes (ZIP) .csv File
    WHAT You receive a list of zip codes (Zip). Our delivery is a .csv file (simple excel with no formatting). HOW The lists of zip codes (Zip) can be used inside Adform, MediaMath, and AppNexus or other DSPs.
  • Facebook & Instagram
    CHOOSE Locations/People who live in this location. CLICK ON Add locations in bulk. PASTE IN Longitude and latitude (LL) from the .csv file.
  • Google & YouTube (DV360)
    CHOOSE Proximity Targeting PASTE IN Longitude and latitude (LL) from the .csv file
  • Adform & Other Non-Google DSPs
    CHOOSE Targeting CLICK ON Zip Codes PASTE IN Zip codes (Zip) from the .csv file
  • Why IDFree Targeting?
    The new reality of digital advertising in a cookieless world is just around the corner. Google will phase out the 3rd party cookie in 2022. And to be frank; 3rd party cookies have outlived their lifecycle. Users are demanding greater privacy - including transparency, choice and control over how their data is used. It looks frustrating to many advertisers and agencies. In reality it's driving new user-privacy-friendly adtech tools, and we move from snooping-by-cookies to a real value exchange with users and consumers. Privacy-by-Design GDR is based on Privacy-by-Design. Our data models does not rely on tracking online IDs or other private information. We only work with anonymous, official data on neighborhood level in our audience building. Our IDFree targeting platform allows you to both buy pre-build audiences to push and to build unique audiences from variables and/or your 1st party data. We have the platform to lift your/your clients' targeting to reach unique audiences while respecting data privacy as default. See more about our IDFree Targeting See more about Privacy in out Blog
  • Longitude & Latitude (LL) .csv file
    WHAT You receive a list of longitude and latitude (LL). Our delivery is a .csv file (simple excel with no formatting). HOW The lists of longitude and latitude (LL) can be used directly in DV360, YouTube, Facebook, and Instagram as well as for hyperlocal targeting (mobile devices only) in Adform and other DSPs.
  • Zip Codes (ZIP) .csv File
    WHAT You receive a list of zip codes (Zip). Our delivery is a .csv file (simple excel with no formatting). HOW The lists of zip codes (Zip) can be used inside Adform, MediaMath, and AppNexus or other DSPs.
  • Activation: Who Accepts What?
    What types of data are accepted on which platforms.
  • Longitude & Latitude (LL) .csv file
    WHAT You receive a list of longitude and latitude (LL). Our delivery is a .csv file (simple excel with no formatting). HOW The lists of longitude and latitude (LL) can be used directly in DV360, YouTube, Facebook, and Instagram as well as for hyperlocal targeting (mobile devices only) in Adform and other DSPs.
  • Zip Codes (ZIP) .csv file
    WHAT You receive a list of zip codes (Zip). Our delivery is a .csv file (simple excel with no formatting). HOW The lists of zip codes (Zip) can be used inside Adform, MediaMath, and AppNexus or other DSPs.
  • Google & YouTube (DV360)
    CHOOSE Proximity Targeting PASTE IN Longitude and latitude (LL) from the .csv file
  • Adform & Other Non-Google DSPs
    CHOOSE Targeting CLICK ON Zip Codes PASTE IN Zip codes (Zip) from the .csv file
  • Longitude & Latitude (LL) .csv file
    WHAT You receive a list of longitude and latitude (LL). Our delivery is a .csv file (simple excel with no formatting). HOW The lists of longitude and latitude (LL) can be used directly in DV360, YouTube, Facebook, and Instagram as well as for hyperlocal targeting (mobile devices only) in Adform and other DSPs.
  • Zip Codes (ZIP) .csv file
    WHAT You receive a list of zip codes (Zip). Our delivery is a .csv file (simple excel with no formatting). HOW The lists of zip codes (Zip) can be used inside Adform, MediaMath, and AppNexus or other DSPs.
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