Global Data Resources (GDR) develops privacy-safe audience intelligence and activation products designed for modern advertising ecosystems. Our solutions help brands, agencies, publishers, and platforms activate smarter audiences across markets without relying on cookies or personal identifiers. Download About GDR

From brief to DSP deal ID in 60 seconds. IDfree.ai is GDR’s privacy-safe audience activation platform. It enables marketers in the Nordics to activate audience strategies across channels and markets using behavioural intelligence, geo analytics, and AI-assisted workflows - without dependency on cookies or personal tracking. Currently opening access in limited regional cohorts. Get to know IDfree.

Privacy-safe audience activation means reaching relevant audiences without using personal identifiers, invasive tracking, or cookie-dependent methodologies. GDR products are designed to support modern advertising needs while aligning with evolving privacy expectations and regulations. Explore GDR products.

GDR products are designed to reduce dependency on cookies and personal identifiers. Our methodologies focus on behavioural patterns, geo intelligence, lifestyle segmentation, and privacy-safe audience modelling rather than individual user tracking. These segments can then be activated across digital platforms without the use of IDs or cookies. Dig into our methodology.

GDR provides audience segments across 37 markets globally, covering ~2.8B people across Europe, the Americas, and Asia-Pacific. These segments can then be activated across digital platforms without the use of IDs or cookies. Explore GDR audiences.

GDR supports a wide range of industries including: Advertising & media Retail & eCommerce Automotive Travel & hospitality Telecommunications Finance FMCG & consumer brands Publishers & platforms Explore GDR Audiences.

Our products support: Brands Agencies Publishers Adtech platforms Media owners Audience strategists Market analysts We help organisations improve audience understanding, activation efficiency, and scalable campaign execution. Explore GDR products.

Audience Intelligence combines behavioural, lifestyle, contextual, and geo signals to help marketers better understand how audiences live, engage, consume media, and make decisions. This creates smarter foundations for campaign planning and activation. Explore Audience Intelligence.

Geo Intelligence helps marketers understand audience behaviour through location-based insights such as neighbourhood clustering, regional patterns, lifestyle mapping, and geo-segmentation. It transforms geography into actionable audience strategy. Explore Geo Intelligence.

ICC by GDR is a globally consistent lifestyle classification framework designed for cross-market audience planning, analysis, and activation. It helps organisations compare and activate audiences internationally using one unified audience structure. Explore ICC by GDR.

Yes. GDR products are designed to support scalable audience activation and planning across international markets with consistent methodologies and flexible activation capabilities. Explore GDR products.

Depending on the product and market setup, GDR solutions can support activation and planning across multiple media environments including: Programmatic Social Mobile Video Connected TV Digital Out-of-Home Cross-channel strategies Talk to GDR.

Agencies can activate GDR audiences through leading demand-side platforms (DSPs) and programmatic channels. Audiences are delivered as geo-based data, making them easy to integrate into existing campaign workflows. Talk to GDR.

As the advertising industry moves beyond third-party cookies and personal identifiers, GDR helps marketers adopt more sustainable and privacy-safe audience strategies. Our products are built around behavioural intelligence, geo analytics, and scalable activation frameworks designed for modern marketing environments. Talk to GDR.

GDR prioritises privacy-safe methodologies, responsible data practices, and transparent audience modelling. We continuously adapt our products and processes to align with evolving regulatory expectations and industry standards. Explore GDR Methodology.

Yes. Audience products and activation strategies can be adapted based on campaign goals, markets, industries, and targeting requirements. Talk to GDR.

You can explore our: Products section Download product materials Access technical documentation, or Contact the GDR team directly to discuss your needs.

For product, partnership, or commercial enquiries, please visit the Contact page. Our team is happy to discuss audience activation, market opportunities, and privacy-safe marketing strategies.