Frequently Asked Questions

ID-free audience targeting is a method of reaching audiences without using cookies or personal identifiers. Instead of tracking individuals, it uses geographic and demographic patterns to identify where relevant audiences are most likely to be.

Global Data Resources (GDR) is an audience data platform that provides ID-free, geo-demographic audience segments for campaign planning and activation across digital channels.

GDR combines large-scale consumer, geographic, and behavioural data to build audience segments tied to specific locations. These segments can then be activated across digital platforms without the use of IDs or cookies.

GDR provides audience segments across 37 markets globally, covering ~2.8B people across Europe, the Americas, and Asia-Pacific. These segments can then be activated across digital platforms without the use of IDs or cookies. Have a look at our audiences catalogue.

GDR data is used by brands and agencies that need scalable, privacy-safe audience targeting across multiple markets, particularly in retail, automotive, finance, and FMCG.

GDR is well suited for brand awareness, consideration, and scalable performance campaigns where reaching high-value audiences matters more than tracking individuals.

Yes. GDR supports both brand and performance campaigns by enabling precise audience reach without relying on cookies or personal identifiers.

Contact our team to explore available markets, audience segments, and activation options. Gunnar: gunnar.kihl@globaldataresources.io Göran: goran@globaldataresources.io GDR integrates with leading DSPs, making it easy to test and scale campaigns.

Agencies can activate GDR audiences through leading demand-side platforms (DSPs) and programmatic channels. Audience segments are delivered as geo-based data, making them easy to integrate into existing campaign workflows.

Cookie-based targeting relies on tracking individuals across devices. ID-free targeting uses geographic and demographic patterns to reach audiences without personal data, making it more stable and privacy-safe.

Geo-demographic targeting reflects real-world behaviour at scale without relying on personal tracking. It provides a stable, privacy-safe alternative that continues to work as cookies and identifiers disappear.

Yes. GDR’s approach is designed to be privacy-safe by default. Because it does not use personal data or identifiers, it aligns with GDPR and other privacy regulations focused on protecting individual data.