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GDR brings together audience intelligence, geo-demographic insights and an ethical data approach.
We help modern marketers activate consistent audiences across EMEA, the Americas and APAC.
PRODUCTS
Audience Intelligence Built For A World Without IDs
GDR builds privacy-first products that help marketers understand audiences, uncover patterns and activate smarter campaigns - without relying on personal identifiers.
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From audience intelligence and geo-intelligence to classification and activation.
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We help marketers understand
who they want to reach, where opportunities exist and how to activate them.
37 markets. 2.8B consumers.
One consistent approach.
AUDIENCE INTELLIGENCE
Audience Intelligence helps marketers understand how audiences live, behave, consume media and make decisions - turning insight into practical audience strategies.
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Our audience model spans 37 markets, supporting consistent planning and activation across local, regional and global campaigns.
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Understand audiences through behaviour.​
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GEO INTELLIGENCE
Where people live shapes how they live, consume and engage.
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Geo Intelligence transforms location into actionable audience insight.
We help marketers understand neighbourhoods, identify patterns and make smarter market and media decisions.
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Understand places.
Find the patterns that matter.
ICC BY GDR
ICC by GDR is a globally consistent lifestyle classification framework designed to make audiences easier to understand, compare and activate across markets.
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Built around affluence and life stages, ICC creates a common language for audience planning.
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One model.
Multiple markets.
Consistent audience understanding.
IDFREE.AI
AI-powered audience activation built for modern marketers.
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IDfree.ai connects audience intelligence, market insights and media activation in one workflow.
We take you from a plain-language brief to a DSP deal ID in under 60 seconds.
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No technical complexity.
No personal identifiers.
Just a faster way to move from audience to activation.
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IDFREE GO
Ready-made audiences.
Ready to activate.
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IDfree GO makes GDR audience intelligence available directly for media activation across the Nordic markets.
All without complex integrations or lengthy setup.
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In partnership with Fifty5Blue, marketers can activate privacy-safe audiences in just a few clicks.
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METHODOLOGY
GDR combines research, geo-intelligence, modelling and responsible data practices to create scalable audience products without relying on personal identifiers.
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Our approach is designed around three principles:
Transparent methodologies.
Privacy-first data practices.
Responsible audience intelligence.
Because performance and principles should collaborate.