Newsletter

AI, streaming and new activation opportunities are reshaping advertising. But privacy, trust and performance still matter. Read the October edition of idfree insider and stay ahead of what's changing in advertising.

AI is reshaping advertising - fast. In this edition of idfree insider, we look at the signals behind the headlines, from the rise of AI-powered advertising to the changes already taking shape across the industry.

The latest edition of idfree insider is out. This time, we're excited about a Smart Talk interview with our CEO, Per K. Tandberg, who brings insight into where audience intelligence is heading and what he thinks matters next. Because the industry is changing...

With warm days already here, we hope you have the opportunity to disconnect, recharge, and spend time with the people who matter most. Before we welcome the holiday mode, we want to share a few important updates.

Our latest idfree insider newsletter shows what global activation actually looks like in practice: 37 markets. ~2.8B people. One consistent audience logic. No IDs. From the US to Japan, Brazil to India - same audiences, same activation model.

Spring is springing, and the March newsletter explores how to bypass the Zero-Click Trap. While clicks are fading, attention is not. It’s shifting. From zero-click search to smarter CTV activation, this edition breaks down what’s changing. And what to do next.

Be honest - what’s holding your data strategy back? Take our quick poll. No judgment. No visibility. Just a quick pulse check.

February's newsletter is out with a Zlatan'ish kick to our Football World Cup audience segments - live in marketplaces & platforms. Read about why, how, and when to target World Cup activities and get your data in order. We rely only on ethical, compliant data sources to deliver regional profiling & cross-market scalability during the biggest sporting event of the year.

January’s newsletter is out: GDR’s geo-demographic audiences are now integrated into Azerion’s Hawk DSP, proving privacy-first targeting can scale across Europe without losing performance.

If you care about: privacy-safe performance • how data actually gets activated in-market • what’s changing before it becomes common practice, idfree insider is your newsletter. No hype. No tracking. Just patterns worth paying attention to.

This December 🎁 edition of idfree insider reflects a year where regulation, consumer expectations, and media innovation all moved in the same direction > toward trust-based, privacy-safe advertising that still delivers results.

In November's edition of idfree insider, the main story is our launch of the 2025 Germany Audience List ~400 privacy-first segments across programmatic, CTV, DOOH & planning workflows, built with data from Kantar Media, Germany’s trusted leader in audience insight.

Subscribe to our monthly newsletter and discover how GDR turns location signals into ethical, actionable insights. We talk privacy-first audience intelligence for modern marketers.

In our October edition of idfree insider, we explore how pet ownership is shaping consumer behaviour and how marketers can reach this high-engagement audience without relying on cookies or IDs.

idfree insider | We have eight exclusive Q4 shopper audiences ready for you - crafted to help you reach the right consumers at just the right time & place.

idfree insider | Explore how AI, Chrome ownership, and platform shifts are redefining advertising. Insights from GDR's latest newsletter and white papers.

idfree insider | Welcome to the Programmatic Reset - driven by Supply Path Optimization (SPO) and the transformation of SSPs from passive pipes into active architects of value.

idfree insider | Let's dive into the new frontiers of marketing, led by a bold, intuitive approach that’s gaining traction fast: Vibe Marketing.

In the April 2025 edition of idfree insider, we reveal how our International Consumer Classifications (ICC) simplify global marketing and why ethical data practices matter more than ever following Google's cookie u-turn. Stay future-ready with GDR’s ID-free, insight-driven solutions.

Our latest newsletter highlights significant enhancements to Finnish data and audiences. Also, get lessons on why local marketing matters.