idfree insider: Advertising Is In Its AI Era

GDR

16 minutes ago

3 min read

September 2026

We see Patterns. Not People.

ChatGPT Ads are here.

And the next advertising channel is taking shape.

We’re moving audiences to IDfree.ai, while the advertising world is moving into new territory with ChatGPT.

Great to see that some of our partners

are among the companies working with OpenAI on ChatGPT Ads.

It's another sign that the way people discover, consider,

and act is changing fast.

OpenAI has quickly expanded ChatGPT Ads

to 31 European markets.

Some of our partners are already exploring this new opportunity.

Adform and Equativ are among the companies we work with that are already part of this shift, while Criteo is one of the early movers exploring the opportunity.

Adform

Connect the media mix.

Adform has been selected as one of OpenAI’s technology platform partners supporting the European rollout of ChatGPT Ads. Advertisers can activate ChatGPT Ads through Adform and connect the new environment with their broader omnichannel campaigns and measurement.

Equativ

Advertise in the conversation.

Equativ is now a technology partner for ChatGPT Ads, helping brands and agencies activate campaigns across the customer journey - from discovery and consideration to purchase intent.

Criteo

Early mover in AI advertising.

Criteo was OpenAI’s first advertising technology partner and has continued expanding access to ChatGPT Ads, allowing brands and agencies to integrate the new environment into their broader cross-channel strategies.

Talk to Gunnar and the team about adding ChatGPT Ads to your campaign strategy.

“Conversational ads represent the fastest-growing engagement opportunity for brands to reach new and existing audiences. The AI-driven ad experience is not just a vision of what’s to come, but an opportunity for advertisers to meet relevant users where they spend time today. With access to ChatGPT Ads, advertisers can now extend their campaigns further into where their customers are actively spending time in conversational chat platforms.”

- Chris Conetta, Director of Omnichannel Supply at Amazon DSP

Amazon Ads announces new integration to support advertising in ChatGPT

Migrate For Free

From Old IDfree to New IDfree.ai.

Whenever you're ready for IDfree.ai's 60-second flow from brief to activation, let us know, and you'll quickly be targeting smarter, faster, and way cheaper!

Your audiences are ready for an upgrade.

The IDfree.ai engine can often build the same audience with a much sharper profile.

When it does, we'll suggest a rebuilt version alongside the original so you can choose.

In a recent move of 26 audiences, 18 came out with a sharper profile on IDfree.ai.

Zuma, the next evolution of Kokai

The Trade Desk’s Zuma release brings a more conversational, AI-powered experience to Kokai - helping traders understand campaign impact and make decisions faster.

Zuma adds a conversational layer that works across Kokai’s AI agents.

This makes it easier to ask questions, manage common workflows and surface the information traders need - without looking through multiple tools.

And GDR is there

Our intelligent audience data is available in The Trade Desk across 21 markets.

We support turning better audience insights into smarter activation and stronger campaign performance.