AI is reshaping advertising - fast. In this edition of idfree insider, we look at the signals behind the headlines, from the rise of AI-powered advertising to the changes already taking shape across the industry.

As AI reshapes advertising, the buying journey is changing - and so is the role of audience intelligence. In our latest white paper, "Real Ad Dollars in AI", we explore what the shift from keyword auctions to conversational interfaces (ChatGPT Ads) means for the value of audience intelligence.