Neighbourhood Know-How: Birds of a Feather Flock Together
Geo-demographic segmentation is quietly transforming marketing! Download our insightful white paper "Birds of a Feather Flock Together".
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Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.
In our modern world, the neighbourhood
we live in is a much stronger link to our consumption preferences than age or gender.
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Get Into The Groove Of Geo-Demographic Segmentation
Summer marketing? Unlock privacy-focused audience insights with geo-demographics. Free resources & ethical marketing tips in our newsletter.
Global Data Resources
- Apr 29
Unleash the Power of Geo-Targeted Advertising: A New White Paper
We've just released a new white paper titled "Precision Meets Privacy: Global Data Resources' Approach to Geo-targeted Advertising".
Unifying Europe for Privacy-Safe, Multi-Country Digital Advertising
IDFree.com, our pioneering targeting tool, now unifies 13 European countries/425+ million Europeans under one seamless platform.
Europe's Publishing Powerhouses Goes IDFree!
The introduction of IDFree technology by GDR marks a huge advancement in RTL AdAlliance's ability to offer "Smart Demographics".
Flip The Script: Data-Driven Deadspots 🖐️🎤
Try moving beyond the binary audience classification as relevant or irrelevant and use data-driven deadspots to maximize reach & results.
Global Data Resources
- Oct 23, 2023
Neighbourhoods: The key unit for seasonal advertisers
Halloween decorating is a great example of how we cluster together with people who share similar life phases and lifestyles.
Global Data Resources
- Aug 3, 2023
Audience Data Session 2.0 with Eyeota
Our partner Eyeota, a Dun & Bradstreet company invited us to join them for a Q&A 2.0 session in its acknowledged "Audience Data Sessions".
Global Data Resources
- Dec 20, 2022
It's beginning to look a lot like Christmas 🎄
The December issue of IDFree Insider is out. Happy Holidays! to all of our treasured clients, partners, and friends of the house.
Global Data Resources
- Oct 10, 2022
Next-Gen Consumers Are Hard To Pin Down By Choice
The next-generation consumers challenge core marketing beliefs of creating demographic target groups from trends and narrow historic data.
Global Data Resources
- Sep 26, 2022
Translate Research into online Target Groups
We help our clients and partners translate consumer research into online target groups – without cookies and 100% privacy-safe.
Global Data Resources
- Dec 17, 2021
Season greetings to you and yours!
It is the season of greetings, and we enjoy the chance to send you our warm wishes for a lovely time of the year.
Global Data Resources
- Oct 26, 2021
New Partner Session With Eyeota
What makes GDR data unique and what are our data expectations for 2022? In a new Q&A with our data-partner Eyeota, we say "further privacy".
Global Data Resources
- Sep 28, 2021
Is Data Privacy A Key Strategic Issue?
Is it time for the advertising industry to abandon the dream of "personalization from personal data" and embrace the spirit of data privacy?
Global Data Resources
- Sep 15, 2021
Speaking Opportunities: Sign Us Up
We are academics & developers. We know stuff. And we are on the lookout for relevant opportunities to talk with modern marketers globally.
Global Data Resources
- Jun 30, 2021
Advertisers seek new data strategies
Kantar in Germany now offers an IDFree solution for targeting online and offline audiences in partnership with GDR.
Global Data Resources
- May 18, 2021
Client Insight by Mindshare
Hear why Mindshare Norway look to IDFree as one of their post-cookie targeting tools.
Global Data Resources
- May 5, 2021
New Head of Growth - DACH Region
Welcome to Oliver Weiss; Our new Head of Growth for the DACH region, covering Germany, Austria, and Switzerland.
Global Data Resources
- Mar 10, 2021
Google Going IDFree?
Google has just announced that they will not replace third-party cookies with UIDs for ad targeting. We discuss the industry perspectives.
Global Data Resources
- Mar 4, 2021
Spain joins our privacy safe targeting world
Bienvenido a España! We are excited to announce that we are now opening our omnichannel targeting platform to Spanish marketers!
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