To us at GDR, AI-powered search is changing how influence happens. Not eliminating it. We see patterns. Not people. And in an AI-shaped world, patterns matter more than clicks when we build for decisions made by humans, algorithms, or both.

This December 🎁 edition of idfree insider reflects a year where regulation, consumer expectations, and media innovation all moved in the same direction > toward trust-based, privacy-safe advertising that still delivers results.

As we approach the end of the year, we want to pause and extend our warmest wishes to everyone we’ve had the pleasure of working with in 2025. 🎅 🦌From everyone here at GDR, we wish you a Merry Christmas and a joyful season.

In November's edition of idfree insider, the main story is our launch of the 2025 Germany Audience List ~400 privacy-first segments across programmatic, CTV, DOOH & planning workflows, built with data from Kantar Media, Germany’s trusted leader in audience insight.

Subscribe to our monthly newsletter and discover how GDR turns location signals into ethical, actionable insights. We talk privacy-first audience intelligence for modern marketers.

Discover how GDR’s geo-based audience data helps brands reach cat and dog owners without cookies. Explore behavioural insights, lifestyle patterns, and activation strategies in the fast-growing pet economy.

Discover Sunweb’s Danish travel trends 2026 and how GDR’s IDfree Geo-Intelligence helps brands reach the right audiences ethically and effectively.

Black Friday drives massive spend and impression volume. With GDR’s ID-free data, that reach comes with integrity - ensuring compliance, transparency, and performance.

As AI reshapes the web’s front door, we’re all facing the same question: How much control are we willing to give up for convenience?

Earth Day 2025's focus on the transition to clean energy resonates deeply with the very foundation of our work: clean data.

Geo-demographic segmentation is quietly transforming marketing! Download our insightful white paper "Birds of a Feather Flock Together".

Summer marketing? Unlock privacy-focused audience insights with geo-demographics. Free resources & ethical marketing tips in our newsletter.

We've just released a new white paper titled "Precision Meets Privacy: Global Data Resources' Approach to Geo-targeted Advertising".

IDFree.com, our pioneering targeting tool, now unifies 13 European countries/425+ million Europeans under one seamless platform.

The introduction of IDFree technology by GDR marks a huge advancement in RTL AdAlliance's ability to offer "Smart Demographics".

Try moving beyond the binary audience classification as relevant or irrelevant and use data-driven deadspots to maximize reach & results.

Halloween decorating is a great example of how we cluster together with people who share similar life phases and lifestyles.

Our partner Eyeota, a Dun & Bradstreet company invited us to join them for a Q&A 2.0 session in its acknowledged "Audience Data Sessions".

The December issue of IDFree Insider is out. Happy Holidays! to all of our treasured clients, partners, and friends of the house.

The next-generation consumers challenge core marketing beliefs of creating demographic target groups from trends and narrow historic data.