As AI reshapes the web’s front door, we’re all facing the same question: How much control are we willing to give up for convenience?

Earth Day 2025's focus on the transition to clean energy resonates deeply with the very foundation of our work: clean data.

Geo-demographic segmentation is quietly transforming marketing! Download our insightful white paper "Birds of a Feather Flock Together".

Summer marketing? Unlock privacy-focused audience insights with geo-demographics. Free resources & ethical marketing tips in our newsletter.

We've just released a new white paper titled "Precision Meets Privacy: Global Data Resources' Approach to Geo-targeted Advertising".

IDFree.com, our pioneering targeting tool, now unifies 13 European countries/425+ million Europeans under one seamless platform.

The introduction of IDFree technology by GDR marks a huge advancement in RTL AdAlliance's ability to offer "Smart Demographics".

Try moving beyond the binary audience classification as relevant or irrelevant and use data-driven deadspots to maximize reach & results.

Halloween decorating is a great example of how we cluster together with people who share similar life phases and lifestyles.

Our partner Eyeota, a Dun & Bradstreet company invited us to join them for a Q&A 2.0 session in its acknowledged "Audience Data Sessions".

The December issue of IDFree Insider is out. Happy Holidays! to all of our treasured clients, partners, and friends of the house.

The next-generation consumers challenge core marketing beliefs of creating demographic target groups from trends and narrow historic data.

We help our clients and partners translate consumer research into online target groups – without cookies and 100% privacy-safe.

It is the season of greetings, and we enjoy the chance to send you our warm wishes for a lovely time of the year.

What makes GDR data unique and what are our data expectations for 2022? In a new Q&A with our data-partner Eyeota, we say "further privacy".

Is it time for the advertising industry to abandon the dream of "personalization from personal data" and embrace the spirit of data privacy?

We are academics & developers. We know stuff. And we are on the lookout for relevant opportunities to talk with modern marketers globally.

Kantar in Germany now offers an IDFree solution for targeting online and offline audiences in partnership with GDR.

Hear why Mindshare Norway look to IDFree as one of their post-cookie targeting tools.

Welcome to Oliver Weiss; Our new Head of Growth for the DACH region, covering Germany, Austria, and Switzerland.