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Unifying Europe for Privacy-Safe, Multi-Country Digital Advertising

We're thrilled to announce a monumental leap forward in privacy-safe, multi-country digital advertising! IDFree.com, our pioneering targeting tool, now unifies 13 European countries/425+ million Europeans under one seamless platform. This expansion is a milestone for us and a game-changer for brands and advertisers across Europe, offering them unprecedented reach and precision in their campaigns.


- Inspired by the needs of leading European corporations, says Ulrik Larsen, Chief Data Officer at GDR, we’ve expanded idfree.com to break down geographical barriers and usher in a new era of transparent, data-ethical advertising across Europe.




Key features and benefits


Key features and benefits of the expanded idfree.com include:


  • Effortless Pan-European Targeting: Reach diverse audiences across 13 European countries, including the influential DACH region (Germany, Austria, Switzerland), with a few clicks.

  • Privacy-Safe & Ethical: Leverage GDR’s commitment to data ethics and user privacy, ensuring campaigns comply with GDPR and other regulations.

  • Simplified Campaign Management: Eliminate the need for country-by-country audience setting translations.

  • Multi-Channel Activation: Seamlessly activate campaigns across various platforms and channels with a single audience definition.

  • Focus on Creativity: Free marketers to prioritise message development, creative content, and brand communication by streamlining the targeting process.

  • Cost & Time Savings: Effortlessly expand campaigns to new countries, eliminating the time and expense of individual country setup.


Navigate the complexities of European advertising


Ulrik Larsen adds: 

Advertisers have long recognized the power of a borderless Europe, and our expansion of idfree.com is a direct response to their evolving needs. We're not just keeping pace; we're setting the stage for a new standard in international advertising that's as seamless as it is privacy-conscious.

With idfree.com, GDR empowers brands and publishers to navigate the complexities of European advertising while prioritizing data ethics and user privacy. 


 This groundbreaking solution marks a significant step towards a more efficient, transparent, and future-proof advertising landscape across Europe.

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