IDFree Insider: Lifestyle Targeting Creates Meaningful Connections
Lifestyles are not just buzzwords. They are real and living manifestations of our choices, dreams, and constraints. New newsletter is out!
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Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.
In our modern world, the neighbourhood
we live in is a much stronger link to our consumption preferences than age or gender.
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Global Data Resources
- Aug 21
Uneasy being underprepared for the cookieless world
Marketers must prioritize privacy in their practices vs. "holding their breath" for as long as they can collect 3rd-party cookie-based data.
Snapchat Now has 397M Users: Reach Them with IDFree.com
Snapchat is back for real for real! 397M daily active users and improved ad performance are behind the surge of advertisers on the app.
IDFree Insider: Fresh data feed from +2000 updated audiences
The May issue of IDFree Insider is out celebrating a massive update of over 2000 audiences in the Nordics. Read all about it!
Global Data Resources
- Mar 31
IDFree Insider: Freedom Fighters on Full Pay 🇺🇦
In the March issue of IDFree Insider, we salute one of our development team's most stable partners: Go Wombat in Ukraine.
Global Data Resources
- Feb 24
IDFree Insider: Is GDPR a stone in the AI shoe?
We all hear the rumble of AI and the potential to change the adtech ecosystem. But is GDPR a stone in the AI shoe? Read more in newsletter.
Global Data Resources
- Jan 17
IDFree GO! When Activation Is A Cup Of Coffee Away
IDFree GO! changes everything you know about activation by delivering your audience in a few minutes through our self-service integration.
Global Data Resources
- Dec 20, 2022
It's beginning to look a lot like Christmas 🎄
The December issue of IDFree Insider is out. Happy Holidays! to all of our treasured clients, partners, and friends of the house.
Global Data Resources
- Nov 30, 2022
Here Comes IDFree GO!
IDFree GO! is your solution to activating audiences, built on insight from known & trusted sources, on multiple channels in minutes!
Global Data Resources
- Oct 28, 2022
Doors Open for DOOH
We are very excited to take part in weaving together audience insight and technology to allow DOOH ads to reach the right moving audiences.
Global Data Resources
- May 6, 2022
Kantar TGI Audience Activation Is Prime ID-Free
Today, over 450 predefined target groups are available for instant activation on display, video, mobile and social media channels.
Global Data Resources
- Apr 29, 2022
Coming: Global Adtech Leader Goes IDFree
Keep an eye on the idfree.com newsletter! Next no. will unfold that a global adtech leader enters the Nordic countries with IDFree data.
Global Data Resources
- Nov 10, 2021
IDFree Insider: 3 Clicks To VIP Profile
"You are 3 clicks away from a detailed profile of your best customers" is the title of the IDFree Insider #9 newsletter. Check it out!
Global Data Resources
- Oct 12, 2021
Neuroscience proves DOOH boosts effectiveness
Neuroscience research - measuring the conscious & subconscious mind - proves that it is worth it to invest in DOOH to drive greater results.
Global Data Resources
- Sep 28, 2021
Is Data Privacy A Key Strategic Issue?
Is it time for the advertising industry to abandon the dream of "personalization from personal data" and embrace the spirit of data privacy?
Global Data Resources
- Sep 7, 2021
Convenience Is Key: New IDFree Features
Now, you can see and tweak the campaign reach in Google Maps as well as share audiences with users across several accounts.
Global Data Resources
- Jun 4, 2021
Apple’s New Privacy Rules - No Fuzz
With the rollout of its App Tracking Transparency (ATT) policy, Apple makes tracking the Identifier for Advertisers (IDFA) opt-in for users.
Global Data Resources
- May 18, 2021
Client Insight by Mindshare
Hear why Mindshare Norway look to IDFree as one of their post-cookie targeting tools.
Global Data Resources
- Apr 6, 2021
2021 Consumer Trends: Walk the Talk
GWI documents the major consumer trends for 2021, and points to "Local" being a key factor in reaching your audience.
Global Data Resources
- Mar 17, 2021
Data is not the enemy
Data is not the enemy; it’s the solution but must be ethically sourced, says Pauline Wen, Chief Privacy Officer at Lucid.
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