Global Data Resources
Kantar TGI Audience Activation Is Prime ID-Free
Today, over 450 predefined target groups are available for instant activation on display, video, mobile and social media channels.
Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.
In our modern world, the neighbourhood
we live in is a much stronger link to our consumption preferences than age or gender.
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Global Data Resources
- Apr 29
Coming: Global Adtech Leader Goes IDFree
Keep an eye on the idfree.com newsletter! Next no. will unfold that a global adtech leader enters the Nordic countries with IDFree data.
Global Data Resources
- Nov 10, 2021
IDFree Insider: 3 Clicks To VIP Profile
"You are 3 clicks away from a detailed profile of your best customers" is the title of the IDFree Insider #9 newsletter. Check it out!
Global Data Resources
- Oct 12, 2021
Neuroscience proves DOOH boosts effectiveness
Neuroscience research - measuring the conscious & subconscious mind - proves that it is worth it to invest in DOOH to drive greater results.
Global Data Resources
- Sep 28, 2021
Is Data Privacy A Key Strategic Issue?
Is it time for the advertising industry to abandon the dream of "personalization from personal data" and embrace the spirit of data privacy?
Global Data Resources
- Sep 7, 2021
Convenience Is Key: New IDFree Features
Now, you can see and tweak the campaign reach in Google Maps as well as share audiences with users across several accounts.
Global Data Resources
- Jun 4, 2021
Apple’s New Privacy Rules - No Fuzz
With the rollout of its App Tracking Transparency (ATT) policy, Apple makes tracking the Identifier for Advertisers (IDFA) opt-in for users.
Global Data Resources
- May 18, 2021
Client Insight by Mindshare
Hear why Mindshare Norway look to IDFree as one of their post-cookie targeting tools.
Global Data Resources
- Apr 6, 2021
2021 Consumer Trends: Walk the Talk
GWI documents the major consumer trends for 2021, and points to "Local" being a key factor in reaching your audience.
Global Data Resources
- Mar 17, 2021
Data is not the enemy
Data is not the enemy; it’s the solution but must be ethically sourced, says Pauline Wen, Chief Privacy Officer at Lucid.
Global Data Resources
- Mar 10, 2021
Google Going IDFree?
Google has just announced that they will not replace third-party cookies with UIDs for ad targeting. We discuss the industry perspectives.
Global Data Resources
- Mar 4, 2021
Spain joins our privacy safe targeting world
Bienvenido a España! We are excited to announce that we are now opening our omnichannel targeting platform to Spanish marketers!
Global Data Resources
- Feb 12, 2021
Country Manager, Germany > Your New JOB ?
We are looking for a person that can further build on our current success, and sell our IDFree solution as first mover in Germany.
Global Data Resources
- Feb 10, 2021
Germany on the Data Map
Reaching a new milestone, we have now added German audience data to our IDFree targeting platform: idfree.com
Global Data Resources
- Dec 16, 2020
Modern Marketing Milestone
idfree.com: Welcome to online omnichannel targeting for the modern marketer - and their agency!
Global Data Resources
- Nov 5, 2020
Why IDFree
We offer you a superior tool to help enrich your/your clients' targeting in the transparent post-cookie advertising era: idfree.com.
Global Data Resources
- Oct 20, 2020
New UK Country Manager
With Imran Elahi as our strong new UK Country Manager, we'll invite more UK agencies & advertisers to use data ethical marketing technology.
Global Data Resources
- Sep 8, 2020
Data ethics on Gartner Hype Cycle
Customer data ethics makes its first appearance on the Gartner Hype Cycle for Digital Marketing, 2020.
Global Data Resources
- Aug 24, 2020
Make your last cookies count
Your local GDR rep will be happy to discuss how you can take advantage of your cookie based campaigns for a little while longer.
Global Data Resources
- Aug 5, 2020
Creepy-free IP targeting
IP targeting is a non-creepy technology, and is one of the most intelligent alternatives to snooping into personal user data.