top of page
Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.
In our modern world, the neighbourhood
we live in is a much stronger link to our consumption preferences than age or gender.
Download


idfree insider 🚀 Finland Levels Up - And So Should Your Local Marketing
Our latest newsletter highlights significant enhancements to Finnish data and audiences. Also, get lessons on why local marketing matters.

Global Data Resources
Mar 31


idfree insider 🏆 From Search to Social: Winning with Audience Data
Our latest newsletter explores the transition of consumer engagement from traditional search platforms to AI and social channels.

Global Data Resources
Feb 28


🇸🇪 Swedish Insights: Powered by 100% Fresh Data
All Swedish audiences have been refreshed & recalculated and our geo-demographic model for Sweden has also been significantly enhanced.

Global Data Resources
Jan 24


Unleash the Potential of Norway with 100% Refreshed & Recalculated Data! 🇳🇴
We're thrilled to announce a major update to our Norwegian data and audiences within IDfree: All 569 Norwegian audiences have been updated!

Global Data Resources
Jan 20


idfree insider: Data Takes Center Stage in the Ad Revolution
This month's newsletter dives deep into the recent mega-merger between Omnicom and IPG, highlighting the critical role of data and tech.

Global Data Resources
Dec 19, 2024


New Newsletter: 👋 Goodbye Personalized Ads, Hello IDfree!
In this new issue of idfree insider, we explore more about advertising in a privacy-conscious world.

Global Data Resources
Dec 3, 2024


New Newsletter: Streamline Your Target Group Creation and Activation
Reindeer-Powered IDFree GO! Arrives in Finland: Build & activate target groups effortlessly. Streamline the entire digital ad process!

Global Data Resources
Oct 25, 2024


The New Ethical Normal: Sourcing Ad Data Responsibly
The New Ethical Normal: In today's data-driven world, advertising has become increasingly sophisticated. Ethical data usage is crucial.

Global Data Resources
Oct 4, 2024


idfree.com insider Newsletter: Your Guide to Q4 Success
New idfree.com insider! Win the holiday shopping race with exclusive Q4 shopper audiences and insights. Get your free PDF now.

Global Data Resources
Sep 27, 2024


idfree insider: CTV is the New King of Consumer Trends
New idfree.com newsletter. Marketers Shift Budgets to CTV: A recent report by Mediaocean tells of the evolving marketing landscape in 2024.

Global Data Resources
Sep 2, 2024


🇪🇺 Crack the Code: Privacy-Safe Ads Across Europe!
Check out the newsletter to learn more about how IDFree.com can help you unlock the power of privacy-safe advertising across Europe!

Global Data Resources
Apr 30, 2024


Unifying Europe for Privacy-Safe, Multi-Country Digital Advertising
IDFree.com, our pioneering targeting tool, now unifies 13 European countries/425+ million Europeans under one seamless platform.

Global Data Resources
Apr 5, 2024


Mosaic™ 6.0: A Dedication to Precision Targeting
InsightOne recently unveiled the 6th generation of its Mosaic™ tool for Norway, reaching a significant milestone in precision targeting.

Global Data Resources
Mar 27, 2024


Flip The Script: Data-Driven Deadspots 🖐️🎤
Try moving beyond the binary audience classification as relevant or irrelevant and use data-driven deadspots to maximize reach & results.

Global Data Resources
Mar 5, 2024


Google Is Killing Cookies For Real For Real
Moving away from cookies is a major shift but also an opportunity for the marketing industry to become more transparent and accountable.

Global Data Resources
Jan 9, 2024


IDFree Insider: Finding Christmas Spirit 🎅🏼🎁
Dig into the IDFree Insider newsletter to hear how to use data as a strategic asset to drive informed decisions & fuel innovative campaigns.

Global Data Resources
Dec 1, 2023


IDFree Insider: It's beginning to look a lot like Q4
Adform and Nordic Data Resources have teamed up to offer four exclusive shopper audiences for Q4 campaigns across the Nordic region.

Global Data Resources
Nov 2, 2023


Neighbourhoods: The key unit for seasonal advertisers
Halloween decorating is a great example of how we cluster together with people who share similar life phases and lifestyles.

Global Data Resources
Oct 23, 2023


IDFree Insider: Creating Meaningful Connections
Lifestyles are not just buzzwords. They are real and living manifestations of our choices, dreams, and constraints. New newsletter is out!

Global Data Resources
Aug 25, 2023


Uneasy being underprepared for the cookieless world
Marketers must prioritize privacy in their practices vs. "holding their breath" for as long as they can collect 3rd-party cookie-based data.

Global Data Resources
Aug 21, 2023
bottom of page