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idfree insider 🏆 From Search to Social: Winning with Audience Data

In our latest newsletter, "From Search to Social: Winning with Audience Data," we delve into the transformative power of audience data in today's digital marketing landscape. As the digital ecosystem evolves, understanding and leveraging audience data has become paramount for brands aiming to connect authentically with their target consumers.




🇩🇰 Unleash the Potential of Denmark


We've significantly enhanced our Danish data and audiences, including a major upgrade to our geo-demographic model. This means:


  • Enhanced Performance: Drive better results with up-to-date data.

  • Improved Targeting: Reach the right customers with precision.

  • Increased Accuracy: Leverage the latest market insights.


🔔 Important: Existing Danish audiences will no longer function.


Rebuilding is easy using fresh data. Need help? Contact support@idfree.com.



Want updates for other countries? Email support@idfree.com.



The Shift from Search to Social


We explore the dynamic transition of consumer engagement from traditional search platforms to social media channels. This shift underscores the importance of adapting marketing strategies to meet audiences where they are most active.


The rise of AI search and social platforms reflects a growing demand for a more conversational, less directory-driven online experience.



Stay Ahead


At Global Data Resources, we understand the power of data-driven advertising. We provide major media agencies, publishers, and tech vendors with the actionable insights they need to optimize campaigns and deliver exceptional results.


  • Contact us for a chat about your/your clients' campaign plans for 2025.

  • Book a demo to see how IDfree can empower you/your agency with data-driven solutions.

  • Need to re-activate your IDfree account? Reach us at support@idfree.com.



Subscribe


You can subscribe to idfree.com insider here to get the monthly newsletter in your inbox or subscribe to LinkedIn.


In doubt about how we treat your data? Please see our Privacy Policy.


Check out the idfree insider archive to see what you subscribe to.

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About Us

GDR provides privacy-safe audiences and omnichannel  activation via IDfree: The next-gen targeting tool for brands, agencies, and publishers to target consumers without third-party cookies or IDs. We offer consumer classification data and interest data for 35 markets, covering 1,8 B people across EMEA, Asia, Australia, and the Americas.

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