To us at GDR, AI-powered search is changing how influence happens. Not eliminating it. We see patterns. Not people. And in an AI-shaped world, patterns matter more than clicks when we build for decisions made by humans, algorithms, or both.

Our latest newsletter explores the transition of consumer engagement from traditional search platforms to AI and social channels.

Google's AI search tool has the potential to disrupt the way we consume news & advertising - threatening news publishers relying on links.