Volkswagen once redesigned the Beetle: same charm, new purpose, modern engineering. That’s exactly where audience targeting in Germany is now. We’re excited to launch the updated 2025 Germany Audience List, now featuring nearly 400 privacy-safe segments.

Running political ads in the EU? Please be aware of the strict rules on transparency and geographic targeting. We have analysed the Regulation and distilled it into a clear, manageable solution that keeps your campaigns effective, efficient, and compliant.

Discover Sunweb’s Danish travel trends 2026 and how GDR’s IDfree Geo-Intelligence helps brands reach the right audiences ethically and effectively.

Black Friday drives massive spend and impression volume. With GDR’s ID-free data, that reach comes with integrity - ensuring compliance, transparency, and performance.

What started as a promise of automation, scale, and efficiency gradually turned opaque, complex, and costly. But now, a new chapter is underway: The Programmatic Reset.

Is Vibe Marketing the next big leap for marketers everywhere? As AI does the work, you can focus on strategy, story, and emotional resonance. But! Vibe Marketing requires review, iteration, and human insight to ensure it truly connects.

By automating data analysis and making spatial tools more accessible, GeoAI allows brands and agencies to understand the "where" and the "why" of human behaviour, not just the "who."

Earth Day 2025's focus on the transition to clean energy resonates deeply with the very foundation of our work: clean data.

RTL AdAlliance makes TV advertising accessible, scalable, and highly targeted for SME. Insight from robust data sources is key to precision.

It could be time to get programmatic with your audio, video, and display after the launch of Spotify Ad Exchange!

Discover how HEMA boosted reach & cut ad costs by 80% with YouTube ads. Learn key digital marketing insights for your brand!

GroupM looks at micro-moments, and how they can help brands speak directly to consumers by combining geo data and audience insights.

All Swedish audiences have been refreshed & recalculated and our geo-demographic model for Sweden has also been significantly enhanced.

We're thrilled to announce a major update to our Norwegian data and audiences within IDfree: All 569 Norwegian audiences have been updated!

TikTok ban looms. Creators adjust contracts to mitigate risks like force majeure clauses & negotiating posting plans. Learn how to adapt.

The Trade Desk is poised to change the advertising landscape of the connected television (CTV) with its upcoming operating system, Ventura.

Meta's recent announcement of a new, less-personalized ad format in Europe presents a significant opportunity for ethical advertisers.

Discover the 10 key marketing trends shaping 2025. From the rise of total video to the power of generative AI, stay ahead of the curve!

Ukrainian Spirit, Danish Excellence, AI Evolution! Join GDR and many others for GoWombat's Copenhagen Tech Frontiers Event on September 24th

Allez les Bleus! smartclip, RTL Group’s adtech unit, is now amplifying its support for French broadcasters with its full adtech stack.