What started as a promise of automation, scale, and efficiency gradually turned opaque, complex, and costly. But now, a new chapter is underway: The Programmatic Reset.

Is Vibe Marketing the next big leap for marketers everywhere? As AI does the work, you can focus on strategy, story, and emotional resonance. But! Vibe Marketing requires review, iteration, and human insight to ensure it truly connects.

By automating data analysis and making spatial tools more accessible, GeoAI allows brands and agencies to understand the "where" and the "why" of human behaviour, not just the "who."

Earth Day 2025's focus on the transition to clean energy resonates deeply with the very foundation of our work: clean data.

RTL AdAlliance makes TV advertising accessible, scalable, and highly targeted for SME. Insight from robust data sources is key to precision.

It could be time to get programmatic with your audio, video, and display after the launch of Spotify Ad Exchange!

Discover how HEMA boosted reach & cut ad costs by 80% with YouTube ads. Learn key digital marketing insights for your brand!

GroupM looks at micro-moments, and how they can help brands speak directly to consumers by combining geo data and audience insights.

All Swedish audiences have been refreshed & recalculated and our geo-demographic model for Sweden has also been significantly enhanced.

We're thrilled to announce a major update to our Norwegian data and audiences within IDfree: All 569 Norwegian audiences have been updated!

TikTok ban looms. Creators adjust contracts to mitigate risks like force majeure clauses & negotiating posting plans. Learn how to adapt.

The Trade Desk is poised to change the advertising landscape of the connected television (CTV) with its upcoming operating system, Ventura.

Meta's recent announcement of a new, less-personalized ad format in Europe presents a significant opportunity for ethical advertisers.

Discover the 10 key marketing trends shaping 2025. From the rise of total video to the power of generative AI, stay ahead of the curve!

Ukrainian Spirit, Danish Excellence, AI Evolution! Join GDR and many others for GoWombat's Copenhagen Tech Frontiers Event on September 24th

Allez les Bleus! smartclip, RTL Group’s adtech unit, is now amplifying its support for French broadcasters with its full adtech stack. 

IAB has launched the IAB Diligence Platform: A one-stop solution for third-party privacy due diligence for brands, agencies, adtech firms...

Navigating the AI Frontier: Balancing Creativity and Control. Ericsson shares strategies behind their AI-based "Make It Memorable" campaign.

Geo-demographic segmentation is quietly transforming marketing! Download our insightful white paper "Birds of a Feather Flock Together".

Market smarter: The Trade Desk launches Kokai – a new Media Buying Platform incorporating AI-powered media buying, better measurement & UX.