News

IAB's updated PAIR protocol tells us something important about where advertising is going. But what if audience intelligence didn’t have to start with an identity in the first place? We discuss moving from matching people to understanding what patterns tell us about an audience.

As GDR expands its audience intelligence across more markets, the principle stays the same: Understand people without following people. We look at patterns, places and context to create meaningful audience insight.

Eyeota's latest back-to-school insights highlight a simple truth: successful campaigns start with the right audience - but they also need simple activation. Discover how IDfree.ai transforms audience strategy into privacy-safe campaign activation in under 60 seconds.

Danish advertising growth exceeded expectations in 2025 as brands shifted toward smarter, data-driven activation. GDR explores what’s driving the change - and why ID-free audience strategies matter next.

Reaching the right audience across markets just got a lot simpler. GDR’s expansion into the Americas and APAC makes global activation actually actionable. Our audience segments now cover 37 markets and ~2.8B people worldwide. Same audience. Every market. No IDs.

With the launch of the Criteo x ChatGPT pilot, we’re seeing the first real step toward monetisation inside conversational AI. With it comes a fundamental shift in how programmatic works. And yes, this is where real ad dollars start moving. Read our new white paper to dig into why that changes everything: "Real Ad Dollars in AI."

Old Spice’s new “Mom Song” campaign shows how nostalgia and cultural insight create powerful marketing. Instead of targeting individuals, brands can reach audiences by understanding where behaviours happen. Discover how geo-intelligence reveals audience hotspots - and why advertising with integrity means focusing on patterns, not people.

Most AI initiatives fail not because of technology, but because processes, data, and people aren’t ready. Gartner is explicit: AI must be treated as a growth engine, not a cost-saving layer.

We’re more than proud to share that GDR’s geo-demographic audience data is now integrated into Azerion’s Hawk DSP, enabling privacy-first targeting across multiple key European markets.

To us at GDR, AI-powered search is changing how influence happens. Not eliminating it. We see patterns. Not people. And in an AI-shaped world, patterns matter more than clicks when we build for decisions made by humans, algorithms, or both.

Volkswagen once redesigned the Beetle: same charm, new purpose, modern engineering. That’s exactly where audience targeting in Germany is now. We’re excited to launch the updated 2025 Germany Audience List, now featuring nearly 400 privacy-safe segments.

Running political ads in the EU? Please be aware of the strict rules on transparency and geographic targeting. We have analysed the Regulation and distilled it into a clear, manageable solution that keeps your campaigns effective, efficient, and compliant.

Discover Sunweb’s Danish travel trends 2026 and how GDR’s IDfree Geo-Intelligence helps brands reach the right audiences ethically and effectively.

Black Friday drives massive spend and impression volume. With GDR’s ID-free data, that reach comes with integrity - ensuring compliance, transparency, and performance.

What started as a promise of automation, scale, and efficiency gradually turned opaque, complex, and costly. But now, a new chapter is underway: The Programmatic Reset.

Is Vibe Marketing the next big leap for marketers everywhere? As AI does the work, you can focus on strategy, story, and emotional resonance. But! Vibe Marketing requires review, iteration, and human insight to ensure it truly connects.

By automating data analysis and making spatial tools more accessible, GeoAI allows brands and agencies to understand the "where" and the "why" of human behaviour, not just the "who."

Earth Day 2025's focus on the transition to clean energy resonates deeply with the very foundation of our work: clean data.

RTL AdAlliance makes TV advertising accessible, scalable, and highly targeted for SME. Insight from robust data sources is key to precision.

It could be time to get programmatic with your audio, video, and display after the launch of Spotify Ad Exchange!