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Meta's New Ad Format: A Privacy-First Opportunity for Advertisers


The Wall Street Journal reports, "Meta faces pressure to ask before using data to target ads or train artificial intelligence". The company behind Facebook and Instagram is about to launch a new, less-personalized ad format in Europe - and it presents a significant opportunity for advertisers seeking to balance targeted campaigns with user privacy. This shift towards contextual targeting aligns perfectly with the growing demand for ethical and transparent advertising - what Global Data Resources and idfree.com deliver!


How does the new format work?


The less-personalized format will show European users what Meta calls contextual ads.

The new format will show European users ads based on the content they are currently viewing, rather than their broader browsing history. While this may seem limited, it offers a unique opportunity to reach highly engaged audiences with highly relevant messaging.


In the words of GDR's Managing Director Per Kristian Tandberg:

Meta's new ad format presents an exciting opportunity for advertisers. By using contextual targeting, brands can reach highly relevant audiences without relying on extensive user data. Global Data Resources and idfree.com can help advertisers capitalize on this trend by providing advanced targeting capabilities and robust measurement solutions.

Aligning with the demand for transparent advertising


Meta plans to give European users of Instagram and Facebook the option of receiving what it says are "less personalized ads", a concession to regulators that risks hitting the company’s revenue in one of its largest markets, writes WSJ.


To capitalize on this shift, advertisers need to embrace contextual targeting and leverage data-driven insights. Global Data Resources can help you navigate this new landscape by providing:


  • Advanced Targeting Capabilities: Our sophisticated targeting tool allows you to reach the right audience, even without extensive personal data.

  • Robust Measurement Solutions: Our comprehensive measurement solution enables you to track the performance of your campaigns and optimize your strategies.

  • High-Quality, Privacy-Compliant Data: Our data is sourced responsibly and complies with strict privacy regulations, ensuring that your campaigns are ethical and effective.


Embracing the future of advertising


Please reach us to learn more about how Global Data Resources can help you leverage Meta's new ad format and drive successful campaigns.


Have a look at our post Unifying Europe for Privacy-Safe, Multi-Country Digital Advertising to see how GDR empowers brands and publishers to navigate the complexities of European advertising while prioritizing data ethics and user privacy. 


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