RTL AdAlliance makes TV advertising accessible, scalable, and highly targeted for SME. Insight from robust data sources is key to precision.

Meta's recent announcement of a new, less-personalized ad format in Europe presents a significant opportunity for ethical advertisers.

Geo-demographic segmentation is quietly transforming marketing! Download our insightful white paper "Birds of a Feather Flock Together".

InsightOne recently unveiled the 6th generation of its Mosaic™ tool for Norway, reaching a significant milestone in precision targeting.

Kantar talks about how valuable our partnership is to understanding and reaching audiences without collecting any private data.

We’re thrilled to partner with Smart and provide the Nordic marketers with efficient and non-intrusive reach of multi-level audiences.

Today, over 450 predefined target groups are available for instant activation on display, video, mobile and social media channels.

We are truly happy and proud to announce that smartclip - one of the world's largest video SSPs - have chosen to partner with idfree.com.

Built on idfree.com, smartclip launch "smart Audiences": The next generation non-intrusive targeting with multi-layered target groups.

Rihanna shows us how inclusive marketing can create a universe of loyal consumers and brand ambassadors.

Using data partners and providers that respect the user’s privacy is another trend that will strengthen in 2021, says GDR Dir. in Eyeota Q&A

Reaching a new milestone, we have now added German audience data to our IDFree targeting platform: idfree.com

Kantar has identified 10 trends that will impact media and communications in 2021.

Hard working people are close to opening the gates to our new ID-Free targeting portal. You can sign up for free access when live: idfree.io

We have read the Adform white paper "The Seven Sins of Ad Tech", and we nodded our heads in agreement on every page.

Happy Valentine's Day ❤️ We hope you walk around with hearts in your eyes. Unromantic as it sounds tho, privacy is better than chocolate!

Join us in celebrating Data Privacy Day: The international effort to encourage better protection of data and respect for privacy.

Proximity and Location-Based Marketing is a hot topic as an alternative to the creepy tracking of consumers' private data.

Microtargeting is the process of combining multiple audience to target a very specific and precise target group. GDR address it.

At GDR we do not deal with individual data. Our key unit is neighborhoods. Read about why this method provides precision, privacy and reach.