Innovation With Industry Giant Kantar
Kantar talks about how valuable our partnership is to understanding and reaching audiences without collecting any private data.
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Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.
In our modern world, the neighbourhood
we live in is a much stronger link to our consumption preferences than age or gender.
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Global Data Resources
- May 25, 2022
Smart & GDR bring Next-Gen Privacy-Safe Targeting to The Nordics
We’re thrilled to partner with Smart and provide the Nordic marketers with efficient and non-intrusive reach of multi-level audiences.
Global Data Resources
- May 6, 2022
Kantar TGI Audience Activation Is Prime ID-Free
Today, over 450 predefined target groups are available for instant activation on display, video, mobile and social media channels.
Global Data Resources
- Mar 25, 2022
One of the world’s largest video SSPs is going ID-Free
We are truly happy and proud to announce that smartclip - one of the world's largest video SSPs - have chosen to partner with idfree.com.
Global Data Resources
- Feb 9, 2022
smartclip Builds Privacy-Safe Solution Upon idfree.com
Built on idfree.com, smartclip launch "smart Audiences": The next generation non-intrusive targeting with multi-layered target groups.
Global Data Resources
- Aug 13, 2021
Is Rihanna teaching us Inclusive Targeting?
Rihanna shows us how inclusive marketing can create a universe of loyal consumers and brand ambassadors.
Global Data Resources
- Feb 22, 2021
Data opportunities 2021 Q&A
Using data partners and providers that respect the user’s privacy is another trend that will strengthen in 2021, says GDR Dir. in Eyeota Q&A
Global Data Resources
- Feb 10, 2021
Germany on the Data Map
Reaching a new milestone, we have now added German audience data to our IDFree targeting platform: idfree.com
Global Data Resources
- Nov 19, 2020
Media Trends 2021
Kantar has identified 10 trends that will impact media and communications in 2021.
Global Data Resources
- Jun 10, 2020
Join us in the new marketing world
Hard working people are close to opening the gates to our new ID-Free targeting portal. You can sign up for free access when live: idfree.io
Global Data Resources
- Mar 11, 2020
Behind the Ad Tech veil
We have read the Adform white paper "The Seven Sins of Ad Tech", and we nodded our heads in agreement on every page.
Global Data Resources
- Feb 14, 2020
Valentine's Day: Privacy is Caring
Happy Valentine's Day ❤️ We hope you walk around with hearts in your eyes. Unromantic as it sounds tho, privacy is better than chocolate!
Global Data Resources
- Jan 28, 2020
Happy Data Privacy Day!
Join us in celebrating Data Privacy Day: The international effort to encourage better protection of data and respect for privacy.
Global Data Resources
- Jan 21, 2020
Proximity/Location-Based Marketing is the new black!
Proximity and Location-Based Marketing is a hot topic as an alternative to the creepy tracking of consumers' private data.
Global Data Resources
- Sep 23, 2019
What is wrong with micro-targeting?
Microtargeting is the process of combining multiple audience to target a very specific and precise target group. GDR address it.
Global Data Resources
- Sep 9, 2019
Why neighborhoods matter
At GDR we do not deal with individual data. Our key unit is neighborhoods. Read about why this method provides precision, privacy and reach.
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