Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.
In our modern world, the neighbourhood
we live in is a much stronger link to our consumption preferences than age or gender.
Why Neighbourhoods Matter?
A privacy-first strategy for targeting is not only in compliance with GDPR/CCPA, but is also brand critical and expected by users in our privacy zeitgeist.
Book a demo of idfree.com.
Here you have an infographic overview of the details and values of IDFree targeting. Be sure to also check out our clients' insight into why IDFree targeting solves their loss of cookies.
We help our clients target the neighbourhoods with the highest concentration of relevant preferences and consumption patterns. Dig into why "neighbourhood" is our key unit.
Google says that UIDs for ad tracking are ethically problematic and could very soon become illegal. From 2023 they will not be accepted in Google Ads, DV360 & YouTube.
We ask the techies for only 3 things:
Relevant API documentation from the platform partner
A sandbox account for testing
Access to normal API support
Create identity-safe campaigns by combining enriched data variables in your market and/or country. See a sample list of categories available for the UK. See all Audience Lists.
With the enormous amount of audience data in social media and in the programmatic space, almost endless combinations are now available. But What Is Wrong With Micro-Targeting?
We offer pre-built audience data in LL format (no Zip) for currently 19 countries, available to you/your clients on all major advertising platforms.