People Walking

IDFREE INFO

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IDFREE.COM INTRODUCTION

A privacy-first strategy for targeting is not only in compliance with GDPR/CCPA, but is also brand critical and expected by users in our privacy zeitgeist. 

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IDFREE INFOGRAPHIC

Here you have an infographic overview of the details and values of IDFree targeting. Be sure to also check out our clients' insight into why IDFree targeting solves their loss of cookies.

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THE ROOT OF IDFREE

We help our clients target the neighbourhoods with the highest concentration of relevant preferences and consumption patterns. Dig into why "neighbourhood" is our key unit.

GOOGLE GOING IDFREE?

Google says that UIDs for ad tracking are ethically problematic and could very soon become illegal. From 2023 they will not be accepted in Google Ads, DV360 & YouTube.

INTEGRATION OF ACTIVATION PLATFORMS

We ask the techies for only 3 things:

  • Relevant API documentation from the platform partner

  • A sandbox account for testing

  • Access to normal API support

SAMPLE AUDIENCE LIST

Create identity-safe campaigns by combining enriched data variables in your market and/or country. See a sample list of categories available for the UK. See all Audience Lists.

WHY NOT MICRO-TARGETING?

With the enormous amount of audience data in social media and in the programmatic space, almost endless combinations are now available. But What Is Wrong With Micro-Targeting?

LL-DATA IN 19 COUNTRIES

We offer pre-built audience data in LL format (no Zip) for currently 19 countries, available to you/your clients on all major advertising platforms.