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A privacy-first strategy for targeting is not only in compliance with GDPR/CCPA, but is also brand critical and expected by users in our privacy zeitgeist. 

We ask our platform partners for only 3 things:

• Relevant API documentation from the platform partner

• A sandbox account for testing

• Access to normal API support

Create identity-safe campaigns by combining consumer insight data variables in a single market and/or cross countries.

See our audience lists with data categories available per country. 

Google says that UIDs for ad tracking are ethically problematic and could very soon become illegal. By late 2024, they will not be accepted in Google Ads, DV360 & YouTube.

The enormous amount of audience data in social media and the programmatic space, give you almost endless combinations.

But What Is Wrong With Micro-Targeting?

We help our clients target neighbourhoods with the highest concentration of relevant consumer preferences and consumption patterns.

Dig into why "neighbourhood" is our key unit.