ID-FREE TARGETING

• Buy pre-built audiences 

• Build & share custom audiences yourself

• Drag 'n drop +300 consumer categories

• Pre-campaign report

• Works across all marketing channels

• Works in all browsers and devices 

• No IDs or cookies collecting private data

• Upload & replicate own data without delays 

• Activate the same audience to a growing number of DSPs in a few steps

• Activate in a single market or cross countries
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Please reach out to us to sign up for a company account.

IDFree Go! is the fast - easy - safe solution to activate programmatic advertising directly from research done with Kantar TGI consumer data - in the time it takes you to have a cup of coffee!
 

IDFree GO! is owned & developed by Global Data Resources, and is provided in partnership with Kantar and Nordic Data Resources (NDR).

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IDFree GO! is available for advertisers, agencies, and publishers in currently Denmark, Finland, Norway, and Sweden.

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The IDFree tool uniquely allows you to Build-Validate-Activate and share the same audience to currently these channels and platforms:
 

• The Trade Desk, Adform, BidTheatre, Xandr & other DSPs

• Google Ads

• Facebook & Instagram

• YouTube

• Snapchat

• Outdoor

• Digital Out-of-home (DOOH)

• Video & ATV
  
   

The IDFree tool allows users to share and adjust audience profiles and reach in seamless collaboration since no programmatic adjustment is needed.

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• The same message

• To the same people

• At the same time

• Without cookies or IDs

• 100% data privacy  

• 100% respect for the users

IDFree Insider is our monthly newsletter.

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Consider subscribing to be up to date with our partnership events, comments, downloads, new IDFree.com features, etc.

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Check out the archive to see old issues and get a sense of our news & comments.​

 

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As IDFree.com, we contribute with:
 

• Privacy-safe audience data to our partners & clients

• Self-service targeting tool for partners & clients through idfree.com

• Integrated activation through IDFree Go! to audiences built in Kantar TGI

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In any case, we collaborate with some of the most renowned partners in adtech to make programmatic advertising well-researched, easy to control and fast to activate.