Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.
In our modern world, the neighbourhood
we live in is a much stronger link to our consumption preferences than age or gender.
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About Us
Unlocking Privacy-Compliant Omnichannel Audience Activation
Global Data Resources (GDR) - Pioneering Privacy-First Solutions Since 2015
GDR empowers marketers, agencies, and publishers to achieve precise audience targeting across all channels (online, social media, display, video) – respecting user privacy throughout the journey.
Our Approach
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Privacy-Safe Insights: We translate research and analysis into actionable strategies without compromising user data.
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Advanced Targeting: Leverage our proprietary geo-algorithms and privacy-compliant consumer data to build highly specific audience segments.
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Global Reach: GDR provides comprehensive consumer classification data and interest insights for over 750 million individuals across 35 key markets in Europe, Asia, the UK, and the USA.
Key Benefits
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GDPR & CCPA Compliance: All GDR solutions are 100% compliant with leading privacy regulations.
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Omnichannel Activation: Seamlessly activate your campaigns across all relevant channels.
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Privacy-First Audience Building: Reach the right audience without compromising user privacy.
GDR Timeline
Partner Insights
We asked some of our partners - among the world's most influential consumer analysts, data providers, and publishers - what our next-generation targeting solution idfree.com help them solve and offer to their clients.
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About GDR
GDR provides privacy-safe audiences and omnichannel activation via idfree.com: The next-gen targeting tool for brands, agencies, and publishers to target consumers without third-party cookies or IDs. We offer consumer classification data and interest data for 35 markets, covering 750+ M people across EMEA, Asia, Australia, and the Americas.