Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.
In our modern world, the neighbourhood
we live in is a much stronger link to our consumption preferences than age or gender.
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ABOUT US
TRANSLATING RESEARCH & ANALYSIS INTO
OMNICHANNEL ACTIVATION
Global Data Resources (GDR) is born privacy-first in 2015.
Together with our partners, we help global advertisers, agencies, and publishers respectfully build & reach uniquely relevant audiences - from single areas to across countries.
WHAT WE PROVIDE
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Translation of research/analysis into online activation with total privacy and across multiple platforms and channels
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Access to multi-layered audiences based on privacy-safe consumer data and geo algorithms
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Classification of the full population in all major markets without collecting private data
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Consumer classification data and/or interest data for currently 35 markets, covering +750M people across Europe, Asia, the UK, and the USA
GDR TIMELINE
PARTNER
INSIGHTS
We asked some of our partners - among the world's most influential consumer analysts, data providers, and publishers - what our next-generation targeting solution idfree.com help them solve and offer to their clients.
