Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.
In our modern world, the neighbourhood
we live in is a much stronger link to our consumption preferences than age or gender.
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About Us
Unlocking Privacy-Compliant Omnichannel Audience Activation
GDR empowers marketers, agencies, and publishers to achieve precise audience targeting and cross-channel activation in display, video, social, DOOH and CTV advertising
– while respecting user privacy throughout the journey.
Our Approach
Privacy-Safe Insights
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We translate research and analysis into actionable strategies without compromising user data.
Advanced Targeting
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Leverage our proprietary geo-algorithms and privacy-compliant consumer data to build highly specific audience segments.
Global Reach
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GDR provides comprehensive consumer classification data and interest insights for over 1,8 billion individuals across 35 key markets in Europe, Asia, the UK, and the USA.
Key Benefits
GDPR & CCPA Compliance
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All GDR solutions are 100% compliant with leading privacy regulations.
Omnichannel Activation
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Seamlessly activate your campaigns across all relevant channels.
Privacy-First Audience Building
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Reach the right audience without compromising user privacy.
Timeline
Partner Insight
We asked some of our industry-leading partners
- among the world's most influential consumer analysts, data providers, and publishers -
what IDfree helps them solve and offer to their clients.
