Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.
In our modern world, the neighbourhood
we live in is a much stronger link to our consumption preferences than age or gender.
TRANSLATING RESEARCH/ANALYSIS INTO OMNICHANNEL ACTIVATION
Global Data Resources (GDR) is born privacy-first in 2015.
Together with our partners, we help advertisers, agencies and publishers respectfully reach unique audiences - from single areas to cross-countries.
In short, we:
Translate research/analysis into online activation with total privacy and across multiple channels
Provide access to multi-layered audiences based on privacy-safe consumer data and geo algorithms
Classify the full population in all major markets without collecting private data
Offer consumer classification data and/or interest data for currently 35 markets, covering +750M people across Europe, Asia, UK, and USA
Dig into why some of the world's most influential data providers and publishers turn to our next-generation privacy-safe targeting solution idfree.com.