CAMEO
INTERNATIONAL

We use offline privacy-safe neighbourhood data

to classify the full population creating

one global unique and unified consumer classification.

 

We offer pre-built audience data in LL format (no Zip) for currently

19 countries, available to you/your clients on all major advertising platforms in:

Australia, Canada, Denmark, Finland, France, Germany, Italy, Japan, 

Mexico, Netherlands, New Zealand, Norway, Poland, Portugal,

Spain, Sweden, Switzerland, UK, and the USA.

Senior couple hugging

INTERNATIONAL CLASSIFICATIONS
(currently 19 countries)

  • A1 Less affluent pre-family couples and singles

  • A2 Less affluent young couples with children

  • A3 Less affluent families with school-age children

  • A4 Less affluent mature families and couples in retirement

  • B1 Comfortable pre-family couples and singles

  • B2 Comfortable young couples with children

  • B3 Comfortable families with school-age children

  • B4 Comfortable mature families & couples in retirement

  • C1 Prosperous pre-family couples and singles

  • C2 Prosperous young couples with children

  • C3 Prosperous families with school-age children

  • C4 Prosperous mature families & couples in retirement

NATIONAL CAMEO CLASSIFICATION
(Germany example) 

  • DE | Digital CAMEO Group 1: Wealthy Households

  • DE | Digital CAMEO Group 2: Affluent Professionals

  • DE | Digital CAMEO Group 3: Flourishing Communities

  • DE | Digital CAMEO Group 4: Comfortable Households

  • DE | Digital CAMEO Group 5: Settled Society

  • DE | Digital CAMEO Group 6: Modest Communities

  • DE | Digital CAMEO Group 7: Hard Working Neighbourhoods

  • DE | Digital CAMEO Group 8: Stretched Households

  • DE | Digital CAMEO Group 9: Urban Travail

Working on Train
Male Couple with Son

LIFE PHASES
(currently 19 countries)

  • Pre-family couples and singles

  • Young couples with children

  • Families with school-age children

  • Older families and mature couples

  • Elders in retirement

FINANCES
(currently 19 countries)

  • Wealthy families

  • Prosperous families

  • Comfortable families

  • Less Affluent families

Young Businesswoman