Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.
In our modern world, the neighbourhood
we live in is a much stronger link to our consumption preferences than age or gender.
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International Consumer Classifications (ICC)
Simplifying the Complexity of Global Consumer Data by GDR.
GDR is the creator of ICC - a globally consistent and locally relevant audience model designed for seamless integration across:
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Programmatic ad platforms
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Digital media channels
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CRM and DMP systems
We partner with Kantar, InsightOne, Experian, TransUnion, and official statistical offices to bring you high-quality, transparent data in 19 countries:
Australia, Canada, Denmark, Finland, France, Germany, Italy, Japan, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Spain, Sweden, Switzerland, The UK, and USA.
We’ve mapped over 46 million neighbourhoods in 19 countries, using rich offline census and statistical data to power lifestyle-driven segmentation that is accurate, scalable, and ready for activation.
We kindly remind you that by downloading, you accept our Terms of Use.
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