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IDFGo-logo2-trans.png  GO!

Activate Programmatic Ads in Minutes with Go! Go! is a streamlined solution that empowers advertisers, agencies, and publishers in Denmark, Finland, Norway, and Sweden to leverage Kantar Media's TGI (Target Group Index) consumer data for programmatic advertising campaigns.


This powerful tool allows you to:

  • Target Precise Audiences: Gain deep insights into consumer behavior and demographics through Kantar Media's TGI data. Build highly targeted audience segments for your campaigns in mere minutes.

  • Fast & Efficient Activation: Effortlessly activate your targeted audiences across major platforms like Facebook, Google, Snapchat, and TikTok – all within the span of a coffee break.

  • Privacy-Centric Approach: Go! prioritizes user privacy by relying on privacy-compliant data sources, ensuring your campaigns are aligned with data regulations.

Note: TGI (Target Group Index) is a trademark of Kantar Media.


The specific TGI products for the Nordics are:

  • Forbruker & Media (Norway)

  • Orvesto (Sweden)

  • Index Danmark (Denmark)

  • MIND (Finland)



Unparalleled Consumer Intelligence for Powerful Marketing GO! is provided in partnership with Kantar Media and Nordic Data Resources.​


Kantar Media's TGI (Target Group Index) isn't just data, it's a comprehensive resource for marketers seeking a deeper understanding of consumers.


TGI offers a single source of truth for all your marketing needs, empowering you to:

  • Uncover Hidden Insights: Gain fresh perspectives on consumer behavior, attitudes, and preferences. Leverage TGI's vast dataset to discover new opportunities and inform strategic marketing decisions.

  • Plan Smarter Campaigns: Make data-driven decisions for your campaigns. Utilize TGI to identify the ideal audience segments, media channels, and messaging strategies to maximize impact.

  • Activate High-Value Audiences: Reach the right consumers at the right time. TGI enables you to precisely target high-value audiences across various platforms for optimal campaign performance.


Note: All TGI data is collected with the full consent of respondents, adhering to the highest quality assurance standards. 

  • Your audiences are directly transferred from strategy and planning to the digital trading desk.


  • Access your target group in minutes through a self-service integration in the Kantar Media TGI platform.

  • Your target groups can be activated on major platforms like Facebook, Google, Snap, YouTube, etc.


  • The model is built on a scalable method that gives you sufficient reach. You can adjust it to campaign goals.

  • Your audiences are created on privacy- by-design. Never touching any kind of PII or sensitive information.


  • No worries about any audience affected by the next ITP change or if Google excludes any-thing. This is a future-proof model!

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