Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.
In our modern world, the neighbourhood
we live in is a much stronger link to our consumption preferences than age or gender.
Download
IDfree GO!
Activate Programmatic Ads in Minutes
with IDfree Go!
Before IDfree GO!, digital advertising was a complicated affair. Now, we've made it easy to use your Kantar TGI audiences for precise online targeting on the platforms of your choice.
IDfree Go! is a streamlined solution that empowers advertisers, agencies, and publishers in Denmark, Finland, Norway, and Sweden to use Kantar Media's TGI (Target Group Index) consumer data for programmatic advertising campaigns.
IDfree GO! Revolutionizes Activation
This powerful tool allows you to:
-
Instant Activation: Launch campaigns in minutes, not weeks, with seamless activation across all major channels.
-
Direct Kantar Media Integration: Leverage Kantar Media's TGI data for deep audience insights, which leads to more effective media planning and buying decisions.
-
Privacy-Focused Targeting: IDfree GO! prioritises user privacy. Kantar Media's TGI data is fully GDPR-compliant, with user consent and rigorous quality assurance measures.
IDfree GO! Tackles Traditional Programmatic Limitations
-
Granular Control: Precise targeting based on detailed audience attributes.
-
Lightning-Fast Activation: Streamlined processes for rapid campaign launches.
-
Powerful Insights: Leverage Kantar Media's trusted consumer data for superior audience understanding.
TGI (Target Group Index) is a trademark of Kantar Media.
The Specific TGI Products for the Nordics are:
-
Forbruker & Media (Norway)
-
Orvesto (Sweden)
-
Index Danmark (Denmark)
-
MIND (Finland)
Partners
IDfree GO! is provided in partnership with
Kantar Media and Global Data Resources
Kantar Media's TGI is more than data; it's a comprehensive resource for marketers seeking a deeper understanding of consumers.
TGI offers a single source of truth for all your marketing needs, empowering you to:
Uncover Hidden Insights
-
Gain fresh perspectives on consumer behaviour, attitudes, and preferences. Leverage TGI's vast dataset to discover new opportunities and inform strategic marketing decisions.
-
Gain fresh perspectives on consumer behaviour, attitudes, and preferences. Leverage TGI's vast dataset to discover new opportunities and inform strategic marketing decisions.
Plan Smarter Campaigns
-
Make data-driven decisions for your campaigns.
-
To maximise impact, use TGI to identify the ideal audience segments, media channels, and messaging strategies.
Activate High-Value Audiences
-
Reach the right consumers at the right time.
-
TGI enables you to precisely target high-value audiences across various platforms for optimal campaign performance.
All TGI data is collected with the full consent of respondents, adhering to the highest quality assurance standards.
Your audiences are directly transferred from strategy and planning to the digital trading desk.
Access your target group in minutes through a self-service integration in the Kantar Media TGI platform.
Your target groups can be activated on major platforms like Facebook, Google, Snap, YouTube, etc.
The model is built on a scalable method that gives you sufficient reach. You can adjust it to campaign goals.
Your audiences are created on privacy- by-design. Never touching any kind of PII or sensitive information.
No worries about any audience affected by the next ITP change or if Google excludes any-thing.
This is a future-proof model!