DATA-DRIVEN CONSUMER INSIGHTS
Depending on the targeting process, we contribute with:
Privacy-safe audience data to our partners & clients
Self-service targeting tool for partners & clients through idfree.com
Integrated instant activation of audiences built in Kantar TGI
In any case, we help make programmatic advertising well-researched, easy to control, and fast to activate.
Audience Alliance is a professional collabo-ration between some of Nordic adtech's most influential developers and data providers. In partnership, we give publishers access to a full standardized audience taxonomy to enrich ad impressions with 1st-party data delivered on 1st-party cookies or ID-free.