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Apple’s New Privacy Rules - No Fuzz

Apple has diminished apps’ ability to track iPhone users, effective with the iOS 14.5 update.

Users can now block apps from tracking their online activities across other companies' apps and websites. By targeting IDFree, you can stop worrying about how to adjust to privacy on iPhone.

We developed the IDFree targeting tool to ensure full protection of user privacy - both in the data model and the activation - and on all platforms, including iOS.

An overall privacy tsunami

With the rollout of its App Tracking Transparency (ATT) policy, Apple makes tracking the Identifier for Advertisers (IDFA) opt-in for users.

iPhone users are now asked whether they want to allow tracking when they open an app for the first time. According to StreetFight, tech providers estimate that the change from opt-out tracking to opt-in will lower the percentage of users who allow tracking from as much as 70% to as low as 10 to 15%.

The IDFA change naturally has many martech players in deep trouble trying to provide consumer data for the post-cookie, post-IDFA web. And this is coming just as Google phases out 3rd party cookies, making for what Street Fight calls "an overall privacy tsunami" and that going forward, internet tracking will be more complicated.

IDFree in a league of our own

IDFree by GDR is in a league of our own. We have never based our targeting tool or audience data on tracking of 3rd party cookies or UIDs - not for iOS either.

Rather than fear the upcoming changes, marketers can (and should) welcome the ability to deliver true consumer data privacy - and realize that there are audience data providers like GDR who offers an abundance of privacy-compliant consumer data sets.

GDR is based on ethical sourcing of data, and our clients are guaranteed 100% respect for the user's privacy with the consumer data we provide.

Give us a call or log in to the IDFree tool to try activating your audience on the iOS platform.


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