Global Data Resources
Innovation With Industry Giant Kantar
Kantar talks about how valuable our partnership is to understanding and reaching audiences without collecting any private data.
Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.
In our modern world, the neighbourhood
we live in is a much stronger link to our consumption preferences than age or gender.
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Global Data Resources
- Aug 8
Privacy Is Not Postponed
It's disappointing to us that Google again postpones alternatives to tracking by third-party cookies. Nevertheless, Privacy Is Not Postponed
Global Data Resources
- Jun 21
Consumers Push for Privacy-Safe Personalization
Authentic brand communication is built on understanding your audience by socio-demographic characteristics, not individual differences.
Global Data Resources
- May 25
Smart & GDR bring Next-Gen Privacy-Safe Targeting to The Nordics
We’re thrilled to partner with Smart and provide the Nordic marketers with efficient and non-intrusive reach of multi-level audiences.
Global Data Resources
- Jan 25
Micro-Communities: A Route To Reaching Customers?
We see similarities between micro-communities and our data unit "neighbourhoods" as an intelligent alternative to 3rd-party cookie snooping.
Global Data Resources
- Sep 28, 2021
Is Data Privacy A Key Strategic Issue?
Is it time for the advertising industry to abandon the dream of "personalization from personal data" and embrace the spirit of data privacy?
Global Data Resources
- Jun 30, 2021
Advertisers seek new data strategies
Kantar in Germany now offers an IDFree solution for targeting online and offline audiences in partnership with GDR.
Global Data Resources
- Jun 4, 2021
Apple’s New Privacy Rules - No Fuzz
With the rollout of its App Tracking Transparency (ATT) policy, Apple makes tracking the Identifier for Advertisers (IDFA) opt-in for users.
Global Data Resources
- May 18, 2021
Client Insight by Mindshare
Hear why Mindshare Norway look to IDFree as one of their post-cookie targeting tools.
Global Data Resources
- Mar 17, 2021
Data is not the enemy
Data is not the enemy; it’s the solution but must be ethically sourced, says Pauline Wen, Chief Privacy Officer at Lucid.
Global Data Resources
- Mar 10, 2021
Google Going IDFree?
Google has just announced that they will not replace third-party cookies with UIDs for ad targeting. We discuss the industry perspectives.
Global Data Resources
- Mar 4, 2021
Spain joins our privacy safe targeting world
Bienvenido a España! We are excited to announce that we are now opening our omnichannel targeting platform to Spanish marketers!
Global Data Resources
- Dec 16, 2020
Modern Marketing Milestone
idfree.com: Welcome to online omnichannel targeting for the modern marketer - and their agency!
Global Data Resources
- May 12, 2020
Digital Dilemma Awareness
Kantar’s 2020 DIMENSION study "Media & Me" reveal how personalised ads risk leading to i.a. privacy concerns & mistrust in brands.
Global Data Resources
- Feb 14, 2020
Valentine's Day: Privacy is Caring
Happy Valentine's Day ❤️ We hope you walk around with hearts in your eyes. Unromantic as it sounds tho, privacy is better than chocolate!
Global Data Resources
- Feb 10, 2020
New Privacy Leaders Emerge
"Technology companies must manage customer data the way their customers expect them to manage it." Privacy is business-critical.
Global Data Resources
- Jan 28, 2020
Happy Data Privacy Day!
Join us in celebrating Data Privacy Day: The international effort to encourage better protection of data and respect for privacy.
Global Data Resources
- Jan 21, 2020
Proximity/Location-Based Marketing is the new black!
Proximity and Location-Based Marketing is a hot topic as an alternative to the creepy tracking of consumers' private data.
Global Data Resources
- Sep 9, 2019
Why neighborhoods matter
At GDR we do not deal with individual data. Our key unit is neighborhoods. Read about why this method provides precision, privacy and reach.