We see similarities between micro-communities and our data unit "neighbourhoods" as an intelligent alternative to 3rd-party cookie snooping.

Is it time for the advertising industry to abandon the dream of "personalization from personal data" and embrace the spirit of data privacy?

Kantar in Germany now offers an IDFree solution for targeting online and offline audiences in partnership with GDR.

With the rollout of its App Tracking Transparency (ATT) policy, Apple makes tracking the Identifier for Advertisers (IDFA) opt-in for users.

Hear why Mindshare Norway look to IDFree as one of their post-cookie targeting tools.

Data is not the enemy; it’s the solution but must be ethically sourced, says Pauline Wen, Chief Privacy Officer at Lucid.

Google has just announced that they will not replace third-party cookies with UIDs for ad targeting. We discuss the industry perspectives.

Bienvenido a España! We are excited to announce that we are now opening our omnichannel targeting platform to Spanish marketers!

idfree.com: Welcome to online omnichannel targeting for the modern marketer - and their agency!

Kantar’s 2020 DIMENSION study "Media & Me" reveal how personalised ads risk leading to i.a. privacy concerns & mistrust in brands.

Happy Valentine's Day ❤️ We hope you walk around with hearts in your eyes. Unromantic as it sounds tho, privacy is better than chocolate!

"Technology companies must manage customer data the way their customers expect them to manage it." Privacy is business-critical.

Join us in celebrating Data Privacy Day: The international effort to encourage better protection of data and respect for privacy.

Proximity and Location-Based Marketing is a hot topic as an alternative to the creepy tracking of consumers' private data.

At GDR we do not deal with individual data. Our key unit is neighborhoods. Read about why this method provides precision, privacy and reach.