• Global Data Resources

Smart & GDR bring Next-Gen Privacy-Safe Targeting to The Nordics

Smart Adserver ("Smart") the leading independent adtech marketplace, and Global Data Resources ("GDR"), a global leader in ethically sourced audience data, today announced a new partnership to bring next-generation privacy-safe targeting to the Nordics (Denmark, Finland, Norway, Sweden). The partnership is a testament to how targeting in digital advertising is transitioning from tracking and storing private user data to transparent targeting with socio-demographic privacy-compliant data as the base. Reaching the right audience for the right ad campaign on the right channel is still critical - it just has to be done in a respectful and non-intrusive way.


Find the press release here or here or see the coverage in Exchangewire.



The Nordics is a Fast-Growing Market

Fresh figures from the report Online Market Statistics 2021 (published April 2022) by the Danish industry association Danske Medier show a record-high of 15% growth in digital ad revenue in Denmark compared to 2020. Both Sweden and Norway show similar double-digit growth rates in online ad revenue, and the growth in 2021 sets a record.


The unique partnership between Smart and Global Data Resources will help publishers in the Nordics enrich their inventory with ID-free persona/segments while allowing brands to precisely reach the audiences of their advertising campaigns.


In our joint press release, Pierce Cook-Anderson, Managing Director Northern Europe at Smart, says:

“We’re very happy to collaborate with GDR, a trusted partner who's widely recognised for its footprint on enriched audience data in the Nordics, and to provide Nordic marketers with a 100% independent alternative to the existing targeting offerings. Together, we're fully aligned on improving transparency by allowing advertisers to take back control over their inventory and data assets.“

Next-Gen Privacy-Safe Targeting

Our partnership in the Nordics is a testament to how targeting in digital advertising is transitioning from tracking and storing private user data to transparent targeting with socio-demographic privacy-compliant data as the base.


Reaching the right audience for the right ad campaign on the right channel is still critical - it just has to be done in a respectful and non-intrusive way. This is what Smart and GDR bring to the Nordics!


Drop us an email or give us a call if you/your clients are looking to establish a brand presence in the fast-growing Nordic market.