CTV Ads Soars, Traditional TV Slips: Key Stats for 2024
Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.
In our modern world, the neighbourhood
we live in is a much stronger link to our consumption preferences than age or gender.
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Chase Bank is Monetizing Customer Data Through Targeted Ads
Europe's Publishing Powerhouses Goes IDFree!
TV4 is The Heroic House in the Game of Advertiser Trust
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Is Google’s AI Search A Publisher's Traffic-Destroying Nightmare?
- Oct 23, 2023
Neighbourhoods: The key unit for seasonal advertisers
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Advertisers and Publishers have New Ways to Serve Relevant Ads
- Aug 2, 2023
Snapchat Now has 397M Users: Reach Them with IDFree.com
- Apr 13, 2023
Connect With Kantar Experts At Cannes Lions 2023
- Jan 17, 2023
IDFree GO! When Activation Is A Cup Of Coffee Away
- Nov 30, 2022
Here Comes IDFree GO!
- Nov 17, 2022
"How would you like to pay?"
- May 25, 2022
Smart & GDR bring Next-Gen Privacy-Safe Targeting to The Nordics
- Apr 8, 2022
Privacy: Fashionably Late Is Still Late
- Jan 13, 2022
The data strategy behind brand trust
- Dec 7, 2021
Turning To Trusted First-Party Data
- Oct 12, 2021
Neuroscience proves DOOH boosts effectiveness
- Sep 28, 2021
Is Data Privacy A Key Strategic Issue?
- Aug 13, 2021
Is Rihanna teaching us Inclusive Targeting?
- Jun 30, 2021
Advertisers seek new data strategies