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Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.
In our modern world, the neighbourhood
we live in is a much stronger link to our consumption preferences than age or gender.
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Global Data Resources
Dec 3, 2024
New Newsletter: 👋 Goodbye Personalized Ads, Hello IDfree!
In this new issue of idfree insider, we explore more about advertising in a privacy-conscious world.


Global Data Resources
Sep 27, 2024
idfree.com insider Newsletter: Your Guide to Q4 Success
New idfree.com insider! Win the holiday shopping race with exclusive Q4 shopper audiences and insights. Get your free PDF now.


Global Data Resources
Aug 15, 2024
IAB Diligence Platform: Streamlining Third-Party Privacy Due Diligence
IAB has launched the IAB Diligence Platform: A one-stop solution for third-party privacy due diligence for brands, agencies, adtech firms...

Global Data Resources
Jun 18, 2024
Neighbourhood Know-How: Birds of a Feather Flock Together
Geo-demographic segmentation is quietly transforming marketing! Download our insightful white paper "Birds of a Feather Flock Together".

Global Data Resources
Apr 30, 2024
🇪🇺 Crack the Code: Privacy-Safe Ads Across Europe!
Check out the newsletter to learn more about how IDFree.com can help you unlock the power of privacy-safe advertising across Europe!

Global Data Resources
Apr 29, 2024
Unleash the Power of Geo-Targeted Advertising: A New White Paper
We've just released a new white paper titled "Precision Meets Privacy: Global Data Resources' Approach to Geo-targeted Advertising".

Global Data Resources
Apr 12, 2024
CTV Ads Soars, Traditional TV Slips: Key Stats for 2024
Trailing only behind mobile devices, the U.S. digital ad spend on CTV is projected to reach 10% by 2024, highlighting its growing importance

Global Data Resources
Apr 4, 2024
Chase Bank is Monetizing Customer Data Through Targeted Ads
Chase Bank is entering the realm of targeted advertising by leveraging its customers' spending data to offer personalized deals.

Global Data Resources
Mar 6, 2024
Europe's Publishing Powerhouses Goes IDFree!
The introduction of IDFree technology by GDR marks a huge advancement in RTL AdAlliance's ability to offer "Smart Demographics".

Global Data Resources
Feb 2, 2024
TV4 is The Heroic House in the Game of Advertiser Trust
IDFree Insider: TV4 has chosen Nordic Data Resources to provide geo-based lifestyle data to enrich its existing viewer data.

Global Data Resources
Dec 15, 2023
Is Google’s AI Search A Publisher's Traffic-Destroying Nightmare?
Google's AI search tool has the potential to disrupt the way we consume news & advertising - threatening news publishers relying on links.

Global Data Resources
Oct 23, 2023
Neighbourhoods: The key unit for seasonal advertisers
Halloween decorating is a great example of how we cluster together with people who share similar life phases and lifestyles.

Global Data Resources
Sep 21, 2023
Advertisers and Publishers have New Ways to Serve Relevant Ads
Talk to our Transition Team when you leave third-party cookie snooping behind and rely on safe & relevant reach by consumer research data.

Global Data Resources
Aug 2, 2023
Snapchat Now has 397M Users: Reach Them with IDFree.com
Snapchat is back for real for real! 397M daily active users and improved ad performance are behind the surge of advertisers on the app.


Global Data Resources
Apr 13, 2023
Connect With Kantar Experts At Cannes Lions 2023
Kantar can help you make the most of your visit to Cannes Lions 2023 in June. Join talks & exceptional networking with global advertisers.

Global Data Resources
Jan 17, 2023
IDFree GO! When Activation Is A Cup Of Coffee Away
IDFree GO! changes everything you know about activation by delivering your audience in a few minutes through our self-service integration.

Global Data Resources
Nov 30, 2022
Here Comes IDFree GO!
IDFree GO! is your solution to activating audiences, built on insight from known & trusted sources, on multiple channels in minutes!

Global Data Resources
Nov 17, 2022
"How would you like to pay?"
Did last year's iOS update put the final nail in the coffin of "get free content by paying with your personal data"?

Global Data Resources
May 25, 2022
Smart & GDR bring Next-Gen Privacy-Safe Targeting to The Nordics
We’re thrilled to partner with Smart and provide the Nordic marketers with efficient and non-intrusive reach of multi-level audiences.

Global Data Resources
Apr 8, 2022
Privacy: Fashionably Late Is Still Late
Unless you're Rianna, being late is risky. We can easily help you upgrade to non-intrusive targeting practices and a privacy-first strategy.
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