IAB Diligence Platform: Streamlining Third-Party Privacy Due Diligence
IAB has launched the IAB Diligence Platform: A one-stop solution for third-party privacy due diligence for brands, agencies, adtech firms...
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Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.
In our modern world, the neighbourhood
we live in is a much stronger link to our consumption preferences than age or gender.
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Global Data Resources
- Jun 18
Neighbourhood Know-How: Birds of a Feather Flock Together
Geo-demographic segmentation is quietly transforming marketing! Download our insightful white paper "Birds of a Feather Flock Together".
Global Data Resources
- Apr 30
🇪🇺 Crack the Code: Privacy-Safe Ads Across Europe!
Check out the newsletter to learn more about how IDFree.com can help you unlock the power of privacy-safe advertising across Europe!
Global Data Resources
- Apr 29
Unleash the Power of Geo-Targeted Advertising: A New White Paper
We've just released a new white paper titled "Precision Meets Privacy: Global Data Resources' Approach to Geo-targeted Advertising".
Global Data Resources
- Apr 12
CTV Ads Soars, Traditional TV Slips: Key Stats for 2024
Trailing only behind mobile devices, the U.S. digital ad spend on CTV is projected to reach 10% by 2024, highlighting its growing importance
Chase Bank is Monetizing Customer Data Through Targeted Ads
Chase Bank is entering the realm of targeted advertising by leveraging its customers' spending data to offer personalized deals.
Europe's Publishing Powerhouses Goes IDFree!
The introduction of IDFree technology by GDR marks a huge advancement in RTL AdAlliance's ability to offer "Smart Demographics".
TV4 is The Heroic House in the Game of Advertiser Trust
IDFree Insider: TV4 has chosen Nordic Data Resources to provide geo-based lifestyle data to enrich its existing viewer data.
Global Data Resources
- Dec 15, 2023
Is Google’s AI Search A Publisher's Traffic-Destroying Nightmare?
Google's AI search tool has the potential to disrupt the way we consume news & advertising - threatening news publishers relying on links.
Global Data Resources
- Oct 23, 2023
Neighbourhoods: The key unit for seasonal advertisers
Halloween decorating is a great example of how we cluster together with people who share similar life phases and lifestyles.
Global Data Resources
- Sep 21, 2023
Advertisers and Publishers have New Ways to Serve Relevant Ads
Talk to our Transition Team when you leave third-party cookie snooping behind and rely on safe & relevant reach by consumer research data.
Global Data Resources
- Aug 2, 2023
Snapchat Now has 397M Users: Reach Them with IDFree.com
Snapchat is back for real for real! 397M daily active users and improved ad performance are behind the surge of advertisers on the app.
Global Data Resources
- Apr 13, 2023
Connect With Kantar Experts At Cannes Lions 2023
Kantar can help you make the most of your visit to Cannes Lions 2023 in June. Join talks & exceptional networking with global advertisers.
Global Data Resources
- Jan 17, 2023
IDFree GO! When Activation Is A Cup Of Coffee Away
IDFree GO! changes everything you know about activation by delivering your audience in a few minutes through our self-service integration.
Global Data Resources
- Nov 30, 2022
Here Comes IDFree GO!
IDFree GO! is your solution to activating audiences, built on insight from known & trusted sources, on multiple channels in minutes!
Global Data Resources
- Nov 17, 2022
"How would you like to pay?"
Did last year's iOS update put the final nail in the coffin of "get free content by paying with your personal data"?
Global Data Resources
- May 25, 2022
Smart & GDR bring Next-Gen Privacy-Safe Targeting to The Nordics
We’re thrilled to partner with Smart and provide the Nordic marketers with efficient and non-intrusive reach of multi-level audiences.
Global Data Resources
- Apr 8, 2022
Privacy: Fashionably Late Is Still Late
Unless you're Rianna, being late is risky. We can easily help you upgrade to non-intrusive targeting practices and a privacy-first strategy.
Global Data Resources
- Jan 13, 2022
The data strategy behind brand trust
Today, brand trust can evaporate faster than you can say "shitstorm" if the brand strategy is not based on privacy-first models and data.
Global Data Resources
- Dec 7, 2021
Turning To Trusted First-Party Data
LinkedIn (800 million members) is leaving the third-party data dependency in favour of its own enormous base of trusted first-party data.
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