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Neighbourhood Know-How: Birds of a Feather Flock Together


Have you noticed how certain neighbourhoods seem to attract specific types of people? The young professionals flock to the trendy downtown core, while families gravitate towards suburbs with good schools. This isn't just happenstance – it's the power of geo-demographic segmentation in action. Get into it by downloading our new white paper: Birds of a Feather Flock Together.


Download our latest white paper: Birds of a Feather Flock Together


Geo-demographics goes beyond basic demographics

At Global Data Resources (GDR), we're experts in this fascinating marketing strategy. 

Geo-demographics goes beyond basic demographics, allowing you to understand your audience based on where they live. It's a powerful tool for creating targeted campaigns that resonate with your ideal customers.


Download our latest white paper: Birds of a Feather Flock Together.

Understand Your Neighbours, Understand Your Audience

Imagine being able to predict your customer's lifestyle, preferences, and spending habits based solely on their zip code. Geo-demographic segmentation makes this a reality. 


By analyzing vast datasets that include demographics, interests, and even purchasing behavior alongside location data (all while adhering to strict privacy regulations!), we can create a comprehensive picture of your target audience.


This granular level of detail allows you to:

  • Craft hyper-targeted marketing campaigns:  Develop messaging and creative that resonates with the specific needs and desires of each neighborhood segment.

  • Optimize your media spend: Allocate your advertising budget more efficiently by focusing on areas where your ideal customers reside.

  • Predict future trends: Identify emerging consumer behaviors in specific areas to gain a competitive edge.


Download our latest white paper: Birds of a Feather Flock Together


Unlock the Power of Geo-Demographics with GDR

At GDR, we're committed to providing you with future-proof and privacy-safe audience data solutions. 


Our innovative approach, idfree.com, allows you to leverage the power of geo-demographic segmentation while respecting user privacy.


Give us a call anytime, find our contact details here.

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