whitepaper

Jun 18

Neighbourhood Know-How: Birds of a Feather Flock Together

Geo-demographic segmentation is quietly transforming marketing! Download our insightful white paper "Birds of a Feather Flock Together".

Jun 4

Get Into The Groove Of Geo-Demographic Segmentation

Summer marketing? Unlock privacy-focused audience insights with geo-demographics. Free resources & ethical marketing tips in our newsletter.

Apr 29

Unleash the Power of Geo-Targeted Advertising: A New White Paper

We've just released a new white paper titled "Precision Meets Privacy: Global Data Resources' Approach to Geo-targeted Advertising".

Mar 5

Flip The Script: Data-Driven Deadspots 🖐️🎤

Try moving beyond the binary audience classification as relevant or irrelevant and use data-driven deadspots to maximize reach & results.

Oct 23, 2023

Neighbourhoods: The key unit for seasonal advertisers

Halloween decorating is a great example of how we cluster together with people who share similar life phases and lifestyles.

Mar 11, 2020

Behind the Ad Tech veil

We have read the Adform white paper "The Seven Sins of Ad Tech", and we nodded our heads in agreement on every page.

Sep 23, 2019

What is wrong with micro-targeting?

Microtargeting is the process of combining multiple audience to target a very specific and precise target group. GDR address it.

Sep 9, 2019

Why neighborhoods matter

At GDR we do not deal with individual data. Our key unit is neighborhoods. Read about why this method provides precision, privacy and reach.