idfree insider | Explore how AI, Chrome ownership, and platform shifts are redefining advertising. Insights from GDR's latest newsletter and white papers.

As AI reshapes the web’s front door, we’re all facing the same question: How much control are we willing to give up for convenience?

Geo-demographic segmentation is quietly transforming marketing! Download our insightful white paper "Birds of a Feather Flock Together".

Summer marketing? Unlock privacy-focused audience insights with geo-demographics. Free resources & ethical marketing tips in our newsletter.

We've just released a new white paper titled "Precision Meets Privacy: Global Data Resources' Approach to Geo-targeted Advertising".

Try moving beyond the binary audience classification as relevant or irrelevant and use data-driven deadspots to maximize reach & results.

Halloween decorating is a great example of how we cluster together with people who share similar life phases and lifestyles.

We have read the Adform white paper "The Seven Sins of Ad Tech", and we nodded our heads in agreement on every page.

Microtargeting is the process of combining multiple audience to target a very specific and precise target group. GDR address it.

At GDR we do not deal with individual data. Our key unit is neighborhoods. Read about why this method provides precision, privacy and reach.