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Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.
In our modern world, the neighbourhood
we live in is a much stronger link to our consumption preferences than age or gender.
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AI Browsers: Super-Assistant or Surveillance Sidekick?
As AI reshapes the web’s front door, we’re all facing the same question: How much control are we willing to give up for convenience?


Neighbourhood Know-How: Birds of a Feather Flock Together
Geo-demographic segmentation is quietly transforming marketing! Download our insightful white paper "Birds of a Feather Flock Together".

Global Data Resources
Jun 18, 2024


Get Into The Groove Of Geo-Demographic Segmentation
Summer marketing? Unlock privacy-focused audience insights with geo-demographics. Free resources & ethical marketing tips in our newsletter.

Global Data Resources
Jun 4, 2024


Unleash the Power of Geo-Targeted Advertising: A New White Paper
We've just released a new white paper titled "Precision Meets Privacy: Global Data Resources' Approach to Geo-targeted Advertising".

Global Data Resources
Apr 29, 2024


Flip The Script: Data-Driven Deadspots 🖐️🎤
Try moving beyond the binary audience classification as relevant or irrelevant and use data-driven deadspots to maximize reach & results.

Global Data Resources
Mar 5, 2024


Neighbourhoods: The key unit for seasonal advertisers
Halloween decorating is a great example of how we cluster together with people who share similar life phases and lifestyles.

Global Data Resources
Oct 23, 2023


Behind the Ad Tech veil
We have read the Adform white paper "The Seven Sins of Ad Tech", and we nodded our heads in agreement on every page.

Global Data Resources
Mar 11, 2020


What is wrong with micro-targeting?
Microtargeting is the process of combining multiple audience to target a very specific and precise target group. GDR address it.

Global Data Resources
Sep 23, 2019


Why neighborhoods matter
At GDR we do not deal with individual data. Our key unit is neighborhoods. Read about why this method provides precision, privacy and reach.

Global Data Resources
Sep 9, 2019
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