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🕺🏖️ Get Into The Groove Of Geo-Demographic Segmentation


This summer, we're diving deep into the fascinating world of geo-demographic segmentation, a powerful marketing strategy that goes beyond basic demographics. And we're doing it in a way that respects consumer privacy!

Read all about it in the May idfree.com insider newsletter.



Understanding Your Neighbours, Understanding Your Audience

Have you ever noticed how certain neighborhoods seem to attract people with similar interests? There's a reason for that! 


Our new white paper, informed by the insights of GDR's Chief Data Officer Ulrik Larsen, explores this concept of geo-demographic segmentation at the neighborhood level.


In our free summer long-read, "Birds of a Feather Flock Together: Understanding Human Behaviour", we unpack this concept and show you how it can be used to build better marketing strategies.


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