Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.

In our modern world, the neighbourhood

we live in is a much stronger link to our consumption preferences than age or gender.

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Why Neighbourhoods Matter?

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    Coming: Global Adtech Leader Goes IDFree
    Global Data Resources
    • Apr 29
    IDFREE

    Coming: Global Adtech Leader Goes IDFree

    Keep an eye on the idfree.com newsletter! Next no. will unfold that a global adtech leader enters the Nordic countries with IDFree data.
    One of the world’s largest video SSPs is going ID-Free
    Global Data Resources
    • Mar 25
    PARTNERS

    One of the world’s largest video SSPs is going ID-Free

    We are truly happy and proud to announce that smartclip - one of the world's largest video SSPs - have chosen to partner with idfree.com.
    smartclip Builds Privacy-Safe  Solution Upon idfree.com
    Global Data Resources
    • Feb 9
    PARTNERS

    smartclip Builds Privacy-Safe Solution Upon idfree.com

    Built on idfree.com, smartclip launch "smart Audiences": The next generation non-intrusive targeting with multi-layered target groups.
    Turning To Trusted First-Party Data
    Global Data Resources
    • Dec 7, 2021
    NEWS

    Turning To Trusted First-Party Data

    LinkedIn (800 million members) is leaving the third-party data dependency in favour of its own enormous base of trusted first-party data.
    New Partner Session With Eyeota
    Global Data Resources
    • Oct 26, 2021
    PARTNERS

    New Partner Session With Eyeota

    What makes GDR data unique and what are our data expectations for 2022? In a new Q&A with our data-partner Eyeota, we say "further privacy".
    Neuroscience proves DOOH boosts effectiveness
    Global Data Resources
    • Oct 12, 2021
    IDFREE

    Neuroscience proves DOOH boosts effectiveness

    Neuroscience research - measuring the conscious & subconscious mind - proves that it is worth it to invest in DOOH to drive greater results.
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    ABOUT GDR

    Global Data Resources (GDR) serves the modern marketer with privacy-safe targeting software & data. GDR use offline census data and neighbourhood data to classify the full population in 35 major markets, covering +750 million people.

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