The New Ethical Normal: In today's data-driven world, advertising has become increasingly sophisticated. Ethical data usage is crucial.

Summer marketing? Unlock privacy-focused audience insights with geo-demographics. Free resources & ethical marketing tips in our newsletter.

Moving away from cookies is a major shift but also an opportunity for the marketing industry to become more transparent and accountable.

Lifestyles are not just buzzwords. They are real and living manifestations of our choices, dreams, and constraints. New newsletter is out!

Marketers must prioritize privacy in their practices vs. "holding their breath" for as long as they can collect 3rd-party cookie-based data.

Snapchat is back for real for real! 397M daily active users and improved ad performance are behind the surge of advertisers on the app.

We all hear the rumble of AI and the potential to change the adtech ecosystem. But is GDPR a stone in the AI shoe? Read more in newsletter.

IDFree GO! changes everything you know about activation by delivering your audience in a few minutes through our self-service integration.

We are very excited to take part in weaving together audience insight and technology to allow DOOH ads to reach the right moving audiences.

The next-generation consumers challenge core marketing beliefs of creating demographic target groups from trends and narrow historic data.

Kantar talks about how valuable our partnership is to understanding and reaching audiences without collecting any private data.

Keep an eye on the idfree.com newsletter! Next no. will unfold that a global adtech leader enters the Nordic countries with IDFree data.

We are truly happy and proud to announce that smartclip - one of the world's largest video SSPs - have chosen to partner with idfree.com.

Built on idfree.com, smartclip launch "smart Audiences": The next generation non-intrusive targeting with multi-layered target groups.

LinkedIn (800 million members) is leaving the third-party data dependency in favour of its own enormous base of trusted first-party data.

What makes GDR data unique and what are our data expectations for 2022? In a new Q&A with our data-partner Eyeota, we say "further privacy".

Neuroscience research - measuring the conscious & subconscious mind - proves that it is worth it to invest in DOOH to drive greater results.