• Global Data Resources

New Partner Session With Eyeota

GDR data-partner, Eyeota - the audience technology platform that enables the intelligent use of data - runs a brilliant Q&A session with partners, called Audience Data Sessions. Our Managing Director, Per Kristian Tandberg, has been re-invited to participate in a new and updated Q&A about what makes GDR data unique and what our data expectations are for the year to come.



The Q&A covers several aspects of our partnership, grounded in what Per calls the Eyeota quality control and reach.


Eyeota question:

Are there any updates to our partnership this year?


GDR answer:

"We value our long-term partnerships with industry leaders like Eyeota and are always dedicated to contributing further. We are thrilled that our partnership now includes Kantar TGI data in five major markets – with more to come. Having high-quality partners is central to our success, and with Kantar TGI we bring some of the best research data into our models."

Digital marketing/advertising and data in 2022

The awareness of the need for privacy-safe data to handle an online omnichannel presence is top of mind among most modern marketers. Among our predictions for digital marketing/advertising and data in 2022 is further emphasis on users' rights to privacy - as Per says:


"The digital advertising industry needs to realize that harvesting and reusing consumer data can only be done by following not only the letter of the law but also the spirit of the law. The industry needs to deliver solutions that are not only technical workarounds but that really respect the users’ rights to privacy."

Read the full Q&A Session with Eyeota to get the details of Per's deep industry insight.


You are very welcome to reach Per Kristian Tandberg at pkt@globaldataresources.io

 

With Eyeota, GDR Audiences are available in Austria, Australia, Belgium, Canada, Switzerland, Germany, Spain, France, Italy, Japan, the Netherlands, Poland, Portugal, the United Kingdom and the United States for digital campaign activation on display, video and social channels including Facebook, Instagram, Twitter, Pinterest and Snapchat.