TV4 is The Heroic House in the Game of Advertiser Trust
IDFree Insider: TV4 has chosen Nordic Data Resources to provide geo-based lifestyle data to enrich its existing viewer data.
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Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.
In our modern world, the neighbourhood
we live in is a much stronger link to our consumption preferences than age or gender.
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About GDR
GDR provides privacy-safe audiences and omnichannel activation via idfree.com: The next-gen targeting tool for brands, agencies, and publishers to target consumers without third-party cookies or IDs. We offer consumer classification data and interest data for 35 markets, covering 750+ M people across EMEA, Asia, Australia, and the Americas.
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