Trusted and innovative partnerships are fundamental to building firm grounds in a shifting digital ad market! Our valued partner Eyeota, a Dun & Bradstreet company invited us to join them for a second Q&A session in its acknowledged "Audience Data Sessions" format. We sent GDR's Managing Director and are very pleased with how the talk about providing our joint clients with the very best of actionable global consumer research data turned out.
Audience Data Sessions
Per Kristian Tandberg is GDR's Managing Director. Per has more than 25 years of top-level experience in all areas of the digital advertising industry and is an expert advisor with a passion for game-changing technologies.
Read the full Audience Data Sessions: Q&A with Global Data Resources or check out Per's insightful answer to one of the central questions in global martech.
Q: "Can you discuss the importance of audience data in today’s digital advertising landscape?"
A: "Audience data is crucial for advertisers to effectively target and engage with their desired audience. By understanding the demographics, interests, behaviors, and needs of their target audience, advertisers can create personalized and relevant ads that are more likely to resonate with their target audience.
Audience data also helps advertisers to optimize their campaigns by providing insights into which ads are performing well and which ones aren’t. This allows advertisers to adjust their campaigns in real-time to improve their performance and maximize their ROI.
In addition, audience data can help advertisers to identify new opportunities for growth and expansion. By analyzing their existing audience data, advertisers can identify new segments or niches that they can target with their campaigns, allowing them to reach new customers and increase their revenue.
Overall, audience data is essential for advertisers in today’s digital advertising landscape as it enables them to create more effective, targeted, and personalized campaigns that deliver better results."