smartclip Builds Privacy-Safe Solution Upon idfree.com
You are only as smart as the brands you partner with! And smartclip truly is one of the smartest players in modern marketing, empowering European broadcasters and online publishers with cutting-edge advertising solutions. In partnership with GDR and our privacy-safe targeting tool idfree.com, "smart Audiences" is now launched as the next generation targeting solution that addresses the growing demand for non-intrusive targeting practices.
smart Audiences Built Upon idfree.com
smart Audiences by smartclip is a much-needed alternative to cookie-based targeting and ensures that advertisers reach correct audiences without infringing upon users’ privacy.
This is indeed the life-blood of GDR and idfree.com as our cluster algorithm and data partnerships enable us to segment a population into microgrids including social status and geographical location.
smartclip base next-generation targeting on a deep understanding of how socio-demographic signifiers are viable to create marketing-relevant consumer segments, without tapping into privacy-sensitive data. And they build on ifree.com because "IDFree targeting has proven to be highly effective in pilot campaigns tests across Sweden, Norway, and Finland - indicating an index uplift of 250 to 350 depending on the target group."
"This innovative smartclip product is built upon a partnership with Global Data Resources (GDR) and their IDFree targeting solution. IDFree targeting has proven to be highly effective in pilot campaigns tests across Sweden, Norway, and Finland — indicating an index uplift of 250 to 350 depending on the target group."
Please see the full press release for smartclip's own words on the intelligent smart Audiences now available to marketers and brands who have been struggling to ensure the best possible targeting options while honouring users’ privacy.
Could you benefit from a demo of idfree.com as the research & activation tool in your/your clients' privacy-safe targeting process?
IDFree audiences are currently available in Austria, Australia, Belgium, Canada, Switzerland, Germany, Spain, France, Italy, Japan, the Netherlands, Poland, Portugal, the United Kingdom and
the United States for digital campaign activation on display and outdoor, mobile, video and social channels including Facebook, Instagram, Twitter, Pinterest and Snapchat.